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Instafame: The Cult of a Narcissistic Society? [VIDEO]

February 21, 2014 by Laurent Francois
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Is ours a narcissistic society?

Smartphone owners tend to spend 90% of their free time in front of screen. A lot of activities involve conversations and chats with inner circles of friends or relatives. But more and more applications and social networks want to incite us to connect, follow and meet up with strangers. What is this doing to our relationships and self-perception?[read more]

Timeline of Instagram from 2010 to Present [INFOGRAPHIC]

January 7, 2014 by Irfan Ahmad
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History of Instagram.

It's no wonder that Instagram is the number one photo-sharing social platform on the planet. It was founded by Kevin Systrom and Mike Krieger on 6 October, 2010 and was later bought by Facebook in April, 2012. From the very beginning, Instagram clearly knew how to improve the platform adding new "filters" and other new features.[read more]

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Snapshot of Top Instagram Influencers [INFOGRAPHIC]

November 9, 2013 by Irfan Ahmad
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Instagram Influencers

 

With more than 150 million monthly active users and 55 million photos shared every day, Instagram is one of the fastest growing social media outlets today. This social app is not just for hipsters though: among huge active Instagram users, a new crop of influencers is emerging.[read more]

How to Not Fail with Instagram Ads by Leveraging Brand Advocates

November 2, 2013 by Amy Hall
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leveraging advocates on instagram

When all is said and done, if brands publish high quality images, users probably won’t be flee the platform. Brands need to understand and consider their audience when publishing content and most importantly utilize their fans and followers to optimize their paid strategy.[read more]

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Following Samsung’s #TogetherWeRise Campaign via Storify

October 29, 2013 by Suzie McCarthy

Samsung has launched an innovative marketing campaign today ahead of Opening Night for the Miami Heat, called “Together We Rise." Regardless of how the campaign turns out, this is a case study to watch, both in terms of community building and content generation.[read more]

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Social Startups: Way Way Points You to the Most Popular Places

September 18, 2013 by Shay Moser
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The Way Way app ranks places according to one unique metric extracted from social data: popularity. “It is a simple and trustworthy measure, given the social nature of the signal captured. People that check in to a place on Facebook or take a picture on Instagram do so because there is an element of pride in sharing their location with their friends and followers,” says co-founder, Thomas Repelski.[read more]

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Socially Stephanie: Social Media for Catering Company

July 12, 2013 by Stephanie Frasco

Socially Stephanie to the rescue!

"Dear Socially Stephanie, I run a small artisanal catering company in Fresno. I share our business information on my personal Facebook page, but other than that I'm lost. How can I get my company in front of more people? While we are located in Fresno, we ship around the country."[read more]

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Why Ads on Instagram Aren't Inevitable

June 26, 2013 by Toby Margetts

Instagram is losing money fast. Facebook's decision to buy it for $1 billion dollars is intriguing and many expect them to introduce ads to the service. Here are some alternatives to ads that might stop Instagram users walking away.[read more]

Instagram Video: What You Need to Know

June 25, 2013 by Jeremy Page

Instagram took a pass on looping. Looping is popular thanks to the current internet subculture of posting animated GIFs. Vine does this with videos. Instagram has stuck to a more traditional YouTube play-once approach. Vines are now being shared more often on Twitter than Instagram photos. Instagram has also seen erosion of Twitter usage caused by Twitter’s own picture hosting.[read more]

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3 Ways to Prepare for Video on Instagram

June 18, 2013 by Steven Shattuck
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A source has leaked to TechCrunch that Facebook will soon unveil the addition of video to their popular and recently-acquired Instagram product. This comes on the heels of a publicized invitation to a June 20th event in which Facebook will launch a "new product."[read more]

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Why Instagram Rules the Social Media World

April 29, 2013 by Josh Hoffman

Do you remember “show and tell” from your elementary school days? This is the exact approach social media business users should be taking. Too often businesses merely tell followers why their product or service is worthy of a purchase. The best social media practitioners show and tell.[read more]

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A Guide To Kick Ass Brand Marketing On Instagram

March 25, 2013 by Ryan Northover
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Brand marketing on Instagram

With nearly 100 million active users uploading an estimated 40 million images per day, the possibilities are endless for brand marketers on Instagram. Just getting started? Here are top tips for brand marketers to consider when delving into the social network for the first time.[read more]

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Is Instagram Facebook's Savior?

March 20, 2013 by Jake Duhaime

Facebook: Not impressed?

When Facebook bought Instagram last April, pundits scoffed at the $1 billion price tag. But there was a method to the madness that was Facebook’s many changes over the last 24 months. Now Instagram may be the darling of the company's social footprint, even more so than Facebook itself.[read more]

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Is Social Media Destroying the Art of Photography?

February 6, 2013 by Elise Lévêque
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Photography has always been fundamental to social media. Let’s take Facebook for a start, where in the beginning your profile picture was everything. But then photographs and social media took on a life of their own – people felt the need to document everything in film. What impact is social media having on the art of photography?[read more]

The Super Bowl: A Social Media Marketing Opportunity

February 2, 2013 by Julie Blakley

The Super Bowl can be a great medium for sourcing user-generated fan content, gauging sentiment and capitalizing on the buzz surrounding a big game. Avid sports fans love to brag and talk smack, and social media provides a perfect platform to allow those fans to have those conversations in real time.[read more]

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Why Instagram Won’t Last

December 20, 2012 by Christianna Giordano
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After all this damage, it will take a MAJOR positive PR push from Instagram to calm everyone down. The first they should do though is drop to their knees and beg Kim Kardashian to stay on board, because rumors of her dropping the app (she is their most followed user) have become the hottest news, and if she goes, they can expect her 5 million users to follow suit.[read more]

Instagram Changes Privacy and Terms of Service

December 19, 2012 by Brandon Andersen
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What does this mean for you? Instagram put a positive spin on it, and notes that “nothing has changed about your photos’ ownership or who can see them,” and the update privacy policy and terms of service help “protect you, and prevent spam and abuse as we grow.” This is a breakdown of some of the key points directly from the Privacy Policy and Terms of Use.[read more]

Instagram and the Classic Non-Apology

December 19, 2012 by Chris Syme
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Over the last few days, Instagram catapulted themselves to the top of the worst PR mistakes of 2012. Like a movie that comes out right before the Oscars, they are now top of mind with the bloggers and reporters that write about the worst PR mistakes of the year. Happy new year, Instagram.[read more]

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Social Media Morning Report

December 19, 2012 by S. Bellows
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Commercial breaks in your News Feed, National Geographic suspends posting on Instagram, Zillow adds new features for property managers, and more.[read more]

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What Instagram Really Changed in Their Terms of Service

December 18, 2012 by Thibaut Davoult
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Instagram's ToS aren't changing that much: they're mostly aligning to Facebook's by allowing Instagram to create ads that are as user-friendly as possible.[read more]

 
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