brand marketing

Can the Penn State brand ever recover and achieve the same level of brand equity?[read more]

When it comes to creativity, most decision-makers may appear reluctant because it lacks tangible arguments & facts. In the meantime, traditional marketing tools are not enough to justify an investment. There's a need for creativity marketing to take the lead. Here's a 5-step methodology proposal in slides, which attempts to plug in creatives and marketers.[read more]

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A very telling and interesting look at the demographics of the popular social media platforms.[read more]

Marketers in the US need to take note of the fact that more and more consumers are becoming less and less brand loyal.[read more]

Brand managers and brand marketers need to realize that women make the most powerful of brand ambassadors.[read more]

In a move which surely cause delight and dismay in the marketing world and among consumer privacy groups, respectively - Twitter is now allowing companies to search and analyze two years worth of Tweets instead of the previously-allowed 30 days.[read more]

The Philadelphia Wings of the National Lacrosse League (NLL) made history yesterday by becoming the first professional sports team in North America to don jerseys that had their Twitter names on the back of their jerseys. Could this be the sign of things to come as more sports teams look for ways to engage their fans through the use of social media?[read more]

Brands cannot sit on the sidelines during the Super Bowl because you never know when a penalty flag may get thrown their way.[read more]

Here's even more proof that brand managers and all marketers are failing to realize the real reason people interact with their brands via social media.[read more]

Igor Dutina/shutterstock

There are still what I consider a large portion of marketers who still believe social media is a passing fancy; that it’s not here to stay; that people will grow tired of it.[read more]

How a brand handles a crisis is of course very important. The recent FedEx delivery driver debacle once again brought to light the need for proper crisis management. A nationally-renowned expert of crisis management weighs in.[read more]

The world of social media, where consumers rule the roost, has taken the power of suggestion to a whole new level and brand marketers and product managers and ALL marketers would be very wise to engage and empower as many ambassadors for their brands as they can.[read more]

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A survey conducted by the Chief Marketing Officer (CMO) Council and Lithium, a social media tech firm, revealed a huge divide between what marketers think consumers want vs. what consumers really want when it comes to social media.[read more]

A recent study revealed that while 91% of business to business marketers are using Twitter as part of their integrated social media campaign only 15% state they generate leads from it compared to LinkedIn where nearly 1/3 of B2B marketers report generating a lead.[read more]

The good news for brands and marketers is that 1/3 of brand followers are interacting via Twitter more this year than last year. The bad news is these same brand followers are very choosy about whom they follow with 80% following less than 10 brands via Twitter.[read more]

Rather than place all your branding eggs in the keyword basket, build a company brand identity that leverages multiple online channels.[read more]