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KLM
Social Media In the Sky: KLM 'Meet and Seat' Program
My friend Gerard Vroomen, who lives in Amsterdam and flies KLM frequently, alerts us to KLM Meet and Seat. Gerard (who tweets at @gerardvroomen and has an excellent blog) is a co-founder of Cervelo, the premier high end racing bike company. He built his company by focusing on a great product for his buyers (including road racers and...[read more]
Using Twitter to Help Airline Passengers
How social media has changed the way every business must think about real service and how their business competes.[read more]
Window Seat? Aisle Seat? Interesting Seat?
In the boldest yet social media experiment Dutch airline, KLM, wants to let passengers pick their own seats using social media connections as an aid.[read more]
Why Twitter Is NOT Stupid and Why You Should Care
The author follows up a rant on the stupidity of Twitter as a platform with a list of Twitter's powerful assets. It's all about appropriate use - making contacts, doing research, taking advantage of its portability.[read more]
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“Hi Jim,Thanks for the write-up! Our technology sits on the retailer's entire site, including their checkout success page so some of the data may not be what's expected but is based in reality. Moral of the story is, every retailer needs to measure their sharing experience more closely to figure out what works for them so it can be optimized as it is dependent upon vertical and their ...”
“Hi David, thank you for the article. I'll be ordering your book! In the meantime, could you just clarify one point?: the distinction between "citation (where your website and brand are mentioned) and interaction (how your website is linked to)". I would have expected that interaction would mean also user interaction with your content, such as comments on a blog post, +1 on Google Plus, ...”