About Social Media Today
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Social Media Secrets Revealed: More Than Just Likes
Your likes and actions online can predict and reveal the type of person you are. The Financial Times (FT) highlights that the personal information available online can help reveal behavioural patterns, actions, and characteristics of individuals. However, should this be encouraging or discouraging to online users?[read more]
Guerilla Marketing For Your Facebook Fan Pages
Let’s bust a few Facebook marketing myths right away: You can’t grow your “likes” and “fans” in 3 months starting today. You can’t bulldoze your way through it. Throwing money at it won’t buy you love and hence you can’t grow your fans by buying them.[read more]
8 Ways to Increase Engagement of Facebook Posts
The question is whether Facebook creates more engagement, visibility, traffic and experience than other tools. Searching for an answer to this for some time leads to understanding how the different attributes of Facebook posts have an impact on the number of “likes”, comments and “shares” that a post gets.[read more]
Getting Facebook Likes Without Your Wallet
This social media brain buster usually gets thrown my way at least once every two weeks so I figured it would be worth addressing more generally. Something alone the lines of ‘I would really like to get more facebook likes, but I don’t want to spend anything.” Facebook likes don’t necessarily always come with a cost, but when it is clear pockets are dry for a social media budget they get a bit more challenging.[read more]
The Limitations of 'Like'
Research says that most marketers and advertisers measure the success of social media based on simple clicks such as 'likes'. Common sense says they shouldn't.[read more]
Should You Friend Your Boss on Facebook?
Boss, doctor, ex. In that order, those are the top three words that come right after you type in “friending your” on Google. Never mind adding the phrase “on Facebook” after, it appears as though these are the three types of people to keep far at bay from knowing much about you online... But what happens when you decide to seek out your boss and friend them on Facebook? Willingly at that?[read more]
What’s in a Facebook ‘Like’? Not a Lot If You Have to Ask for It
Why is building Facebook ‘Likes’ by what will probably be non-interested semi-contacts be so important and a founding principle of your strategy? The answer is it shouldn’t be. There are much more beneficial ways to increase Facebook ‘Likes’.[read more]
Social Media Today
“Yahoo is way too of an eady target for some. it's position online is the second/third place searchengine GLOBALLY to Google. That isn't a bad position, if you think that disaster may still befall PAlo Alto at some point in the futurem and the Brin/Page algorythm may not be the single biggest invention since fire.They don't have to get older, they have to get more pervasive, and spread the brand. ...”
“Hi Brianna,Great run down on some of the best ways to evaluate the effectiveness of social media efforts. I particularly like your use of the term 'content mobility' as it relates to the engagement and shareability of content. I think I might have to start using that term ;).One of the key things that I always think about when measuring the ROI of social media activity, is to first consider ...”