social media for business posts, articles, and infographics

What can we learn from social media to help us better collaborate at work?

May 2, 2012 by Marina Stedman
with 23 views

We’ve all seen file sharing systems, Intranets, portals, wikis and document management systems presented as the answer to this type of challenge, but none of them have quite solved the problem. I think it’s partly because there are too many options, people don’t know or can’t remember which one to choose, partly because people are generally bad at filing things in central repositories and partly because it’s too difficult to find things in someone else’s filing system. [read more]

13 Reasons Why Using Social Media for Business is Non-Negotiable!

March 30, 2012 by James Debono
with 7,413 views

Image: nokhoog_buchachon/shutterstock

Is there ever a time when having a social mediaI presence is an option? I believe the answer is no, in this day and age as a business you can’t afford NOT to leverage social media. Here are my 13 Reasons why using social media for business is not negotiable. [read more]

Twitter, Visual.ly and the Kim Kardashian Faceoff [Infographic]

March 26, 2012 by Andre Bourque
with 871 views

Thanks to Visual.ly, we can now all do it--create our very own infographic based on our Twitter profile. Sadly, my Twitter life pales in comparison to Kim Kardashian's. [read more]

Top 5 Social Media Disasters (That Really Should Have Been Avoided)

March 1, 2012 by Andre Bourque
with 2,777 views

For the at-risk institution, a publicly traded company, or any business that cares about its reputation, an insensitive or out-of-context tweet can be costly. Catch social media non-compliance before it’s too late, and you can spare yourself a social media disaster like these. [read more]

Companies That Got It Right on Pinterest

February 14, 2012 by Nina Churchill
with 1,972 views

Brian A Jackson/shutterstock

Pinterest will continue to grow fast, hopefully catching the eye of a more diverse set of users (i.e. men), making Pinterest a better place for more unique companies to participate. If you think your company would be great on Pinterest, go ahead, start pinning! [read more]

Why Twitter Isn't Working For You

January 23, 2012 by Nina Churchill
with 2,101 views

Ralf Juergen Kraft/shutterstock

You start to notice that all your hard work does not seem to be paying off. Your followers are not growing and you are not getting any extra business from your all those tweets you worked so hard to put together. Here are a few reasons why it might be you. [read more]

Foursquare Explore: Suggestions, Menus, and Maps, Oh My!

January 20, 2012 by Nina Churchill
with 252 views

Foursquare Explore is a new way to find great places that are close to you. You can search by keyword or browse categories to find the place that best matches what you are looking for. [read more]

The Business of Social Media

November 8, 2011 by Jay Osterholm
with 2,711 views

The astonishing growth of companies such as Facebook and Twitter has prompted many businesses to stake their claim on the social media landscape. Needless to say, these social networking platforms have shown some serious staying-power. However, with nearly 79 percent of companies owning a profile on a major social networking site, it is... [read more]

Social Media: Champion for the Underdog

October 17, 2011 by Rachel Strella
with 676 views

Jeffrey Gitomer said it best in his September 28 webinar, I Tweet Therefore I Am. “You become known by being visible. If you are embarrassed by who you are, the best thing you can do is go to McDonalds and take a job flipping burgers, then the most pressing question you’ll have is, ‘would you like fries with that?’” [read more]

Why Tweet?

September 26, 2011 by Matt Hannaford
with 3,088 views

“Why should I be on Twitter? No one cares what I’m doing and I don’t care what they are doing.” This is the most common answer for people who aren’t currently using the social media platform when asked about it. [read more]

Social Media Haze: Business vs. Personal

August 21, 2011 by Rachel Strella
with 535 views

"I was having a conversation with someone today about whether or not it’s important to acquire friends and likes or if having likes only is most effective." AND "Should I be using Google+ to grow my business?" [read more]

How to Practice Social Media Etiquette

August 17, 2011 by Michael Thomas
with 3,294 views

This guide explores the main social media avenues used for business. It highlights important insights and some of the behavioural social norms expected when utilising social media to market your business. [read more]

Why You Should Check-out the Foursquare 'Check-Ins'

July 14, 2011 by Rachel Strella
with 989 views

For those of you who own a business or manage social media for a business, you might wonder about the hype with Foursquare and whether you should be taking advantage of yet another social networking opportunity. With 750 million Facebook users and only 10 million Foursquare users, some may immediately disqualify Foursquare as a medium... [read more]

Beyond Social Media Lead Generation

May 23, 2011 by Manikandan Balasubramanian
with 816 views

Value driven decision making has been identified as one of the key differentiators of the b2b space when compared with b2c. Then isn’t it obvious that we need to look beyond the social media lead generation to seek additional value when it comes to b2b space? So, you may still be wondering as to what “more” than b2b leads can be of your interest? To cut things short, this blog post will dwell on possible solutions to the issues of long sales cycle times, lack of knowledge on the buyer & his / her position in the buying cycle and a few other finer aspects that are typical to b2b space. [read more]