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facebook insights
Facebook Page Insights Broken Since May 13th
Jenni Maley digs around to find out why Facebook Page Insights aren't updating past May 13th, 2013. See what a Facebook Rep had to say about it.[read more]
Facebook Insights: The Lowdown on the 5 Columns You Should Monitor
If you've downloaded Facebook's Insights data and been baffled by what matters and what doesn't, read this. Here, we examine which data really matters - and tell you exactly which columns to find it in your Excel spreadsheet.[read more]
The Most Important Facebook Metric You Choose to Ignore
If you’re truly looking to measure your Facebook footprint, it’s time to stop ignoring and start prioritizing Facebook reach, which is defined as “the number of unique people who have seen your post.”[read more]
Why Facebook's New Metrics are A Big Plus for Brands
"...never have there been so many significant changes announced in such a short space of time before. In fact, I would go as far as to say that the latest updates announced during and since the f8 conference represent the biggest evolution of Facebook to date."[read more]
“I think the interesting thing to note here is that mastering social media is not the same as mastering social media marketing. 10,000 hours on social media will not necessarily make you a master in marketing via social media, yet getting the training and experience necessary to become an expert at the marketing aspect is difficult because there is no one out there really teaching it.”
“I think Mayer is actually doing a great job of injecting Yahoo back into the conversation by making it a "hot topic" again. Full disclosure, I've always liked Yahoo but any property that's been around for that long has to fight against the perception that it's outdated, lest it be resigned to the dustbin of history like AOL.”