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Facebook News Feed Redesign Presents Serious Brand Challenges
Facebook news feed control
"Goodbye clutter, hello beautiful new stories," Facebook said last week when it showed off its redesigned news feed. But none of those beautiful new stories will be from branded pages. The news feed redesign presents some serious challenges for brands and marketers.[read more]
How to Launch Facebook Offers in Minutes
It appears Facebook is giving the new Offers priority and pushing direct to fans News Feeds. The margarita offer I created in the example received 4x's more "Reach" than any other post I have done for that client. The "Engaged" and "Talking About This" figures are 2x's greater. Wow![read more]
An In-Depth Perspective of Facebook EdgeRank
Pan Xunbin / Shutterstock.com
You might be wondering why there are many posts made by you and your friends but why only a few of them are seen in the News Feed? In order for your post to be seen on the feed, there are three components you have to remember: affinity, weight, and recency. Each of these components plays an important role in the edge rank algorithm. Therefore, edges seen on your News Feed are not randomly selected.[read more]
How Will Timeline Affect Facebook User Activity?
"... from Facebook’s perspective, the Timeline is a great invention, since if users are to get the most out of it, they need to put the effort into populating it with activity and content. Given how visually amazing Timeline is, I predict that they will, which will only serve to stimulate more comment and activity between users on the network."[read more]
Social Media Today
“Thanks Jennifer for the useful info!I have a question about Influencer use of social media, and specfically Facebook. What is Facebook currently doing well to allow Influencers to effectively spread their content? If Influencers had a wish list for new Facebook features geared specifically to them, what would they be asking for?Twitter has captured the real-time conversation as its primary value ...”
“Stephanie, good piece on the marketing genius behind the Kardashians. And I was pleased to see you give the credit for managing the social media where it belongs, Jenner Communications. Granted that's the family company but still they employ pros that know what to do and how to make it all come together.Well done.”