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Consumers Choose Email To Communicate with Favorite Brands

January 3, 2012 by Steve Olenski

In our digitally-crazed world of Twitter, Facebook, SMS and on and on... the preferred method of communicating with a favorite brand for many is via email.[read more]

What 2012 Holds for the Digital Marketing Industry – A Sneak Preview

January 3, 2012 by Steve Olenski

The trends that will chart the course of the digital marketing industry for the year ahead.[read more]

How Does FedEx Grade Out for Their Handling of Their Recent Delivery Driver Debacle

December 23, 2011 by Steve Olenski

How a brand handles a crisis is of course very important. The recent FedEx delivery driver debacle once again brought to light the need for proper crisis management. A nationally-renowned expert of crisis management weighs in.[read more]

Why Brand Marketers Need More Brand Ambassadors

December 22, 2011 by Steve Olenski

The world of social media, where consumers rule the roost, has taken the power of suggestion to a whole new level and brand marketers and product managers and ALL marketers would be very wise to engage and empower as many ambassadors for their brands as they can.[read more]

The Major Disconnect Between Brands and Consumers When It Comes to Social Media

December 22, 2011 by Steve Olenski

A survey conducted by the Chief Marketing Officer (CMO) Council and Lithium, a social media tech firm, revealed a huge divide between what marketers think consumers want vs. what consumers really want when it comes to social media.[read more]

Are B2B Marketers Not Using Twitter Correctly?

December 15, 2011 by Steve Olenski

A recent study revealed that while 91% of business to business marketers are using Twitter as part of their integrated social media campaign only 15% state they generate leads from it compared to LinkedIn where nearly 1/3 of B2B marketers report generating a lead.[read more]

In the Social Media and Digital World, Brands Can't Take a Sick Day

December 15, 2011 by Steve Olenski

There used to be a time when a brand or a company could go a day or even two without responding to customer feedback, you know take a sick day so to speak. Those days are long gone and brands and companies alike better realize that right now.[read more]

What the New Twitter Brand Pages Mean to Marketers

December 9, 2011 by Steve Olenski

Late to the party or not, Twitter has followed in Facebook's and Google+'s footsteps with the launch of their new brand pages and brand marketers would be wise to sit up and take notice of the new features coming to a Twitter account near them. Clearly the brand battle lines are being drawn.[read more]

Are Fortune 500 Companies Too Busy For Social Media?

December 4, 2011 by Steve Olenski

According to a study conducted by the Center for Marketing Research at the University of Massachusetts Dartmouth nearly one-third of all Fortune 500 companies are not on the social media bandwagon - at least not the Twitter and Facebook bandwagon.[read more]

Facebook Tells Google to Go Get Their Shine Box

December 3, 2011 by Steve Olenski

Nothing like some good old fashioned competition to bring out some good old fashioned condescension amongst adversaries. Wait 'til you read how Mark Zuckerberg described Google+.[read more]

Social Media and Word of Mouth Marketing May Not Be the Same But...

December 2, 2011 by Steve Olenski

Slightly altering my thinking, I now think social media and word of mouth marketing may not be the same per se but... they are related for sure. Not like Uncle Earl who gave you socks instead of toys when you were a kid; no social media and word of mouth marketing a lot closer than that on the marketing family tree.[read more]

Has Black Friday Become Thoughtless Thursday?

November 23, 2011 by Steve Olenski

Major brands - from Walmart to Kmart to Sears to Old Navy, to name but a few, will be open for business on Thanksgiving night. As if that's not bad enough, one major department store is running a commercial which features someone stealing something out of another person's shopping cart.[read more]

The Dangers of Facebook Promotions for Marketers and Advertisers

November 21, 2011 by Steve Olenski

You have your Facebook page all set up and you decide to offer an enticement to get more "likes." Happens all the time, right? Well, you better be careful about what you promise in return for that "like" because people are watching... and they will call you on it.[read more]

Yahoo! Ups Its Social Media Game

November 14, 2011 by Steve Olenski

Yahoo!, you do remember Yahoo!, right? Well they recently made a couple of changes that are designed to make them more social media friendly. The question is will anyone care for does anyone even use Yahoo!?[read more]

Should Teachers and Students Be Allowed to Communicate Via Social Media? Follow Up

November 9, 2011 by Steve Olenski

Should Teachers And Students Be Allowed To Communicate Via Social Media?[read more]

Chapstick - Another Example of a Brand Who Doesn't Get Social Media, No Butts About It

November 9, 2011 by Steve Olenski

Ho hum, another day, another example of a company or brand exhibiting all the traits of a company or brand who simply doesn't get it when it comes to social media - in this case Chapstick.[read more]

Brand Interaction Increasing On Twitter

November 2, 2011 by Steve Olenski

The good news for brands and marketers is that 1/3 of brand followers are interacting via Twitter more this year than last year. The bad news is these same brand followers are very choosy about whom they follow with 80% following less than 10 brands via Twitter.[read more]

When It Comes to Social Media, Companies Need to Look In Before Looking Out

November 1, 2011 by Steve Olenski

A great number of companies need to turn the spotlight on themselves for a true and honest evaluation of themselves before jumping into the social media pool.[read more]

Marketers: Post After Hours to Get The Most Out of Your Facebook Posts

October 26, 2011 by Steve Olenski

What time and what day to post to Facebook could impact a brand's engagement with its fans.[read more]

Just In Time for Halloween, Take this Lollipop - A Frightening Look Into the Dangers of Facebook Stalkers

October 24, 2011 by Steve Olenski

Earlier this month actress Patricia Arquette announced she was deleting her Facebook account after what she deemed as a "social experiment" resulted in an alleged case of cyber-stalking or Facebook stalking. Now, a new interactive website provides a very real and very startling example of what it's like to be stalked via Facebook.[read more]