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Pin to Win: Social Sharing on Pinterest Trumps Email

February 1, 2014 by Chris Horton

Pinterest and Social Sharing

I’ve long argued that Pinterest is the most sales-actionable social network around. The sole focus of Pinterest is to allow users to visually express (pin) the things they enjoy and then share them with others of like inclination. As such, the site is rife with pools of “affinity,” each full of latent purchase intent.[read more]

Social Media Sharing: New 2013 Q4 Data Reveals Americans' Habits [INFOGRAPHIC]

January 31, 2014 by Bob Hutchins

Consumer sharing trends

As you may know, Pew Internet has been releasing a “Social Media Update” over the last few years. The Pew research is essential reading for anyone doing social media marketing. But if you want to get into some really cool stuff, I’d like to introduce you to the Consumer Sharing Trends Report from Q4 2013 (released by ShareThis).[read more]

The Hootlet: Social Sharing for Lazy Professionals

December 7, 2013 by Kapil Jekishan

Hootlet and Social Sharing

If you’re like most business owners, you probably spend a lot of time each day searching for valuable content that you’d want to share with your audience on your social networks. Even though you can copy and paste each link into the status update window, it’s a slow manual process.[read more]

I Shared This Without Reading It

October 7, 2013 by Frank Bocchino

Mindless social sharing

If we can collectively contain our urge to forward and tweet everything, and share only the information we find truly valuable, we might have the time to actually read and benefit from it. (If you actually did read this article before you retweeted or "liked it," include #justkidding in your tweet, and everyone will know you did.)[read more]


Free Tools to Track the Secrets of Social Shares

September 4, 2013 by Steve Rayson

How do you track social shares?

One of the key features of the modern semantic web is the social sharing of content, which takes various forms such as likes, plus ones, shares, social bookmarking and commenting. This article reviews the best free tools for tracking social shares, influencers and networks, including shares on Twitter, Google+ and LinkedIn.[read more]

How to Increase Your Social Reach: Social Sharing and Following

July 31, 2013 by Adam Wexler

Image source:

Social sharing and following is often taken for granted because on social media, share and follow buttons are premade for you. But what about your blog? Your website? There are a plethora of easily accessible, free software plug-ins that will display social media sharing options for viewers, so long as you take the time to install them.[read more]

How to Get Your Social Sharing Buttons to Stand Out

July 19, 2013 by Deborah Sweeney

It’s hard to imagine sending anyone an email, writing up a blog post, or compiling an e-newsletter for a company that doesn’t contain small buttons linking back to the sender’s social media accounts.But just how effectively are they working and how can you make the sharing buttons stick out in the email so that people will actively want to click them to find out more?[read more]


Use Tracking Codes with Your Social Media Sharing Buttons

April 18, 2013 by Alex Smith

tracking codes / shutterstock

Given the rapid increase in people using social networks to share and discuss content, it's no surprise that the majority of websites now have integrated social media sharing buttons. However, measuring the success of these buttons is by no means straightforward.[read more]

Your Social Media Share Buttons Should Be Hardcoded: Here's Why

March 22, 2013 by Steven Shattuck

Social media share buttons

Plugins and third-party tools like Digg Digg and Get Social are great for a fast, out-of-the-box solution for implementing social sharing buttons on your blog. But here are three reasons you should use the official social network-provided code for sharing buttons instead.[read more]

5 Reasons Your Viral Video Won’t Go Viral

March 21, 2013 by David Murdico

viral video failure

Developing, producing and successfully launching a viral video campaign is equal parts inspiration and orchestration, and based on my 7 years of running a creative agency that makes videos, here are some of the things that keep them from getting off the starting line or fizzing out along the way.[read more]

Transcending Social Interaction and Music: Beck's Album "Song Reader"

March 8, 2013 by Grady Winston

Beck's new album successfully merges music with social media. Rather than simply tweeting about the release of his new album, posting information on Facebook or uploading song samples to his website, Beck has taken social media sharing to a new level.[read more]

Social Share Buttons: Just Pick Three

March 4, 2012 by Stanford Smith

In the movie Office Space, Stan the manager of Chotchkie’s badgers Joanna (Jennifer Aniston) to wear more flair, cheesy aluminum buttons usually handed out by political candidates.  At Chotchkie’s flair was proof of enthusiasm and team spirit. We have a social media equivalent of flair.  We call them social buttons and we...[read more]

What Time Should I Post This?

August 12, 2011 by Steph Parker

"The timing of social sharing has the same basic root as the rest of the science behind social sharing: consider the reaction you’re looking for, and which audiences you’re going after. Make it work for them, and you’ll see a return on your efforts."[read more]

Social By Design

June 24, 2011 by Cliff Figallo

Content for this post has been hidden while we confirm authorship. Sorry for the empty post. Thanks for your patience.[read more]