content marketing strategy posts, articles, and infographics | Social Media Today
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content marketing strategy

Content Marketing: A Modern Day Bard

March 22, 2014 by Maxwell Stinson

Content Barding

All fantasy role-play geeks recognize the bard. And unlike most people, they’re not fooled by that weak looking, poet singing, mandolin carrying traveler. Bards have been known for their wide array of knowledge to survive during medieval times with not only instruments and weapons, but knowledge as well.[read more]

What’s Missing In Your Marketing Strategy?

March 3, 2014 by Laura Sievert

Marketing Strategy

We have reached a point where the barrier between “marketing” and “digital marketing” is almost nonexistent. And every year that line separating the two grows thinner and thinner. So what values determine whether a marketing campaign succeeds or fails?[read more]

Your Blog Post's Not Complete Without These Essentials [INFOGRAPHIC]

March 3, 2014 by Paul Pruneau

Blog Post Essentials

Content Marketing has, increasingly, become standard practice for marketing a product or service online. Because it generally costs less than traditional offline marketing and has proven to be the single most effective strategy for SEO, virtually every brand is now doing it.[read more]

Raise Your Content Marketing ROI with Effective Distribution

February 17, 2014 by Monica Jade Romeri

ROI and Effective Distribution

To advance your business, you must publish captivating, high-quality content, which truly speaks to your target audience by answering important questions, offering key solutions and providing valuable, in-depth thought leadership. Content is your avenue for getting highly ranked.[read more]

Buyer Personas: The Keys to Content Marketing

February 9, 2014 by Pam Dyer

Buyer Personas

Buyer personas are tools that help bridge the gap between customer experiences and expectations and the assumptions that brands make about their target audiences. Based on real data, they include educated guesses about personal histories, motivations, concerns, and pain points.[read more]

Building a B2B Content Strategy

February 8, 2014 by Michael Cohn

B2B Content Strategy

If you own a Business-to-Business company, which means that you either sell products and/or services to other companies, your online content strategy will be different than if you own a different sort of business. Undoubtedly, all businesses need to generate content.[read more]

Crush Your Content Marketing Competition

February 2, 2014 by Monica Jade Romeri

Crushing Content Marketing Competition

Publishing high-quality content is critical for advancing your business and rising above your competitors. Content is your avenue for getting highly ranked by Google, attaining recognition as an industry thought leader and reaching a wide captive audience.[read more]


Top 7 Tips for Effective Content Marketing

January 5, 2014 by Mark Lerner

Content Marketing

Marketing is no longer just about selling your company’s product or service or about creating a brand that people can connect to. Of course, that is a very big part of it, but there is actually so much more that needs to be and must be considered.[read more]

Forget Mobile First: An Integrated Approach to Marketing

June 1, 2013 by Jacey Gulden

single-track approach?

There is no disputing the fact that the world is going mobile, whatever that means. But don’t let the mad rush to mobile bog you down; by focusing instead on marketing integration, your mobile dilemma will take care of itself.[read more]

5 Career Tips for Recent Graduates

May 18, 2013 by Edward Boches

tip #3

Given that I actually looked forward to work every day for 30 years, and given that I never felt that I had to answer to anyone but myself I thought I’d share some tips for recent graduates.[read more]


Enhancing Your Twitter Strategy: 5 Hashtag Mistakes to Learn From

March 24, 2013 by Helen Nesterenko

hashtag mistakes

You get one chance (and 140 characters) to prove your worth with Twitter. Don’t make the mistakes of these big brands and completely derail your Twitter strategy.[read more]

Will You Be in the Content Marketing Hall of Shame?

July 18, 2012 by Barry Feldman

In the spirit of content marketing and all that’s sacred about it, we'll call to the stage the semi-official, inaugural class of who have earned a place in the Content Marketing Hall of Shame.[read more]

Murray Newlands' 5 Most Important Considerations in Video Making

May 30, 2012 by Andre Bourque

Whether its standalone or series video, good preparation is essential to delivering a quality product. Video expert Murray Newlands explains, “If you have six hours to chop down a tree, spend three sharpening the axe."[read more]

Awakening the Green Giant through Content Marketing

May 11, 2012 by Andre Bourque

Once upon a time, in lush fields of green, lived a powerful brand icon. After an early life in the limelight, he slowed down. For many years he lived in seclusion; few saw or heard from him...[read more]


Content Marketing Even a Dog Can Love

March 27, 2012 by Andre Bourque

With all this evolution in buying behavior, smart marketers have taken notice and have shifted gear into content marketing. Give us a great article on pet behavior, throw in the opportunity to review a new chew toy by completing a call-to-action sign-up with no more than a few fields, and we're engaging followers.[read more]