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Social Media Niche Marketing: Tips for the Major Social Networks
Google+ communities
Struggling to find your target market on social networks? This article on niche social media marketing will cover a few tips for each of the following popular social networks: Facebook, Twitter, Google+, and Pinterest. It'll help you make the most of each individual platform![read more]
Your Social Media Share Buttons Should Be Hardcoded: Here's Why
Social media share buttons
Plugins and third-party tools like Digg Digg and Get Social are great for a fast, out-of-the-box solution for implementing social sharing buttons on your blog. But here are three reasons you should use the official social network-provided code for sharing buttons instead.[read more]
5 Ways Social Media Can Promote Your Offline Event
Social media has emerged as an excessively powerful means for promoting an event, from generating interest to increasing attendance. Here are some very simple yet powerful ways to take full advantage of social media in increasing the buzz around and about your event.[read more]
4 Google+ Improvements You Can Use Right Now
Google+ is constantly fine-tuning and this latest set of updates seemed focused on usability for the less geeky of us. Some are saying they’re trying to look like Facebook, but since I actually prefer Google+ to Facebook I’m happy to see the improvements to the visual interface.[read more]
5 Social Media Networks That Failed to Catch On
It doesn’t feel like that long ago when the likes of MySpace and Friendster were enjoying their limelight. But once users find their new social haven, the preceding monster social sites are forgotten, and the active user numbers are left dwindling down.[read more]
Social Media Week: Three Take-Aways
If you’re like me, you’re still recovering from and trying to absorb and sort all the content shared during Social Media Week last week. There was a lot to learn, absorb, and share: honestly, my brain feels a little Google-Bombed. But here are some key take-aways.[read more]
5 Social Networks That Local Businesses Shouldn’t Ignore
Are you a local business and looking to increase your online visibility through social media? There are thousands of social networks and social media websites, but in this article we have highlighted five that can prove highly effective as part of a social media marketing plan.[read more]
Shareable Content for Valentine's Day
Over 50% of women in relationships say they would break up with their partner if they did not receive a Valentine’s Day gift. This shows you how serious the day is for half of women in relationships. If Valentine’s Day is important to your consumers, shouldn’t it be important to your business?[read more]
Google AuthorRank: Fact or Fiction?
You may have heard rumors about Google AuthorRank, and wondered how that is going to affect search engine rankings. Google has long denied that authorship credit will affect result rankings in search engines, leading many to wonder if it was even real. It turns out that Google AuthorRank is very real.[read more]
Google+ Communities, Big Competition for LinkedIn Groups
" Many of you will know that LinkedIn recently got rid of their events application so why not consider Google+ as a replacement? I would predict that in order to have success with this, it’s about building small niche communities and not to try and grow it to the numbers to some of the LinkedIn groups you have."[read more]
Turn It Up! Adjust the Volume on Google+ Circles
Apparently it’s been around since at least September, but I hadn’t clocked it. I’m very glad I know about it now though: with the advent of Google+ Communities, it’s going to get ever noisier in there. You get a choice about how you want to hear from each of your circles in your home stream...[read more]
Google+ Communities: Good for Users, Marketers, and Google
With design and functionality representing a kooky hybrid between Facebook and LinkedIn groups and Pinterest boards, Communities is good for users, marketers, and of course, Google.[read more]
Google+ Communities: The Great, the Bad, and Why You Need to Join
Communities are fresh out of the oven, and a great time for you to create your own community of interest. It’s unbelievably simple to start your own community. Be one of the first to start a community in your niche, and build it up.[read more]
Google+ Communities Yay or Wait and See?
The thing is, if you really are in this for the community and not driving metrics to please the C-suite, then you may not care too much about that. Google+ communities are a purer form of community than Facebook pages. They are about connecting with people who are interested in the same thing. Lively discussion is already prospering on several of these communities and with a little nurturing they could be quite powerful.[read more]
Google+ Communities: The Last Nail in Facebook's Coffin
Google+ Communities, because of the added services available to Google+ Users and integration with all the other benefits of the Google infrastructure, simply blows Facebook Groups out of the water. Businesses can take advantage of all of the things they enjoyed on Facebook without having their content held hostage by EdgeRank.[read more]
Google+ Communities: the Death of Message Boards?
Google launched Google+Communities yesterday. Here's a look at the how, why, what of this latest, greatest, social media development.[read more]
What Google+ is Doing to Compete with Facebook
This year, along with the previous year’s winner Wikipedia, Google+ received a score of 78 from the American Customer Satisfaction survey. Alongside recent news reports of Google+ surpassing LinkedIn in monthly unique viewers, Facebook’s comparatively negative ACS score, and the Facebook stock taking a nosedive, Google+ is looking to make a huge power move in the eyes of the Internet.[read more]
Tagging: the best of Twitter in Google+
By tagging your content, you do get found by those who have not circled you – but are looking for the tag(s) you use.[read more]
6 Steps You Should Take to Actually Start Using Google+
Many Google+ skeptics out there (myself included) have a tough time getting into the social network because it doesn’t seem like there’s enough content to peruse. Some have gone so far as to liken the site to a ghost town. Contrary to popular belief, Google+ can be extremely useful, and perhaps a welcome change from Facebook; you just need to share valuable content and fill your feed with the content you want to see. Here are 6 steps that will help you actually start using Google+ as the well-designed, useful social network that we know it can be.[read more]
Analysis: Five Key Brands in Social Media Retail
Socialbakers rank the world's brands on Facebook. eModeration took a look at five key retailers in their list and analysed what they were doing over other social media channels too. Which brand came out on top from Converse, Walmart, Amazon, Nike and M&S? Will it be the same as the Socialbakers ranking order?[read more]
“Google likes to have a balance of good and bad for the viewer to see both sides. This can cause problems when a firm is trying to push down negative comments, threads or articles about their brand as it can appear Google rewards this negative links beyond their true value. However, there are strategies which can push these down.”
“Google+ is still in its infancy, it will certainly be interesting to see how this ends up working, and how artists and industry folk will use this new tool.”