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Teens Are Getting Over Facebook, and Not Just Because Their Parents Are On It
The background chatter about teens leaving Facebook has been steadily increasing in volume practically all year. It’s well known that teens are beginning to feel crowded out on the Zuckerberg owned network by all the parents, aunts, uncles, and other undesirable adult types that have been cropping up on it.[read more]
Waze Could Make Waves Between Google and Facebook
Waze seems to be at the center of quite an interesting bidding war between Google and Facebook, according to a recent article in Computer World. Waze is "the world's fastest-growing community-based traffic and navigation app." And it's at the heart of what looks like a bidding war between Facebook and Google...[read more]
How Semantic Search is Changing Everything
Semantic search is changing everything. From the way traditional marketing is done to the way social media connections are now forged, the web is forcing us to create more transparent, honest connections than ever before.[read more]
Are Social Media and Community Management the Same Thing?: Notes from AOL and Internet Week New York
On Tuesday AOL hosted a Social Media Salon for Internet Week New York where the differences between social media and community management were discussed.[read more]
"Creativity in 140 Characters" - Guy Yalif and Internet Week New York
As of today, Twitter sees 200 million plus monthly active users globally, and 120 million plus active mobile users monthly. Together they’re tweeting a billion tweets every two and a half days, but Guy Yalif, Head of Global Product Marketing at Twitter, said it’s the kinds of tweets that matter, not the volume.[read more]
Yahoo! Makes Flickr Awesome Again
I've always liked that Marissa Mayer. After Monday's news about the Tumblr acquisition and promising not to "screw it up," she posts on the new Yahoo! owned Tumblr to release the news of a major Flickr revamp, stating that they've made strides to make Flickr awesome again. So, what can you expect from the new Flickr?[read more]
3 Easily Overlooked Social Media Mistakes that Sabotage Your Results
Most social media campaigns are doomed from the beginning. Nothing you can't recover from. But if you start off on the wrong foot, then it's hard to convince others (or yourself) to keep persevering in the face of lackluster results.[read more]
#Social Survival Manifesto Principle No. 1: Hiding is Not an Option!
A warning, from an ex-digital activist, that keeping a low profile, or no profile, is a tactical risk when it comes to reputation management in the 21st century.[read more]
5 New Pinterest Features You Should Know
Over the last few months, Pinterest has made a number of changes and upgrades – no major redesigns or ad implementations that we thought might be coming, but five that are worth noting. To the daily Pinterest user and marketer, a few of these can make a significant change in your life.[read more]
Fashion Decoded: Lessons from the Geek Chic
Even with the projected 80% increase in online investment by luxury brands in 2013, fashion brands small and large also are significantly recognizing that the silver lining lies in the adoption of a reliable listening strategy. As transient as fashion is, it appears that Geek Chic is here to stay. Of course, Oscar Wilde knew that over a century or two before Geek Chic became the rage, noting way back then that “You can never be overdressed or overeducated.”[read more]
Yahoo! Integrating Tweets into its Newsfeed
In the latest in an ongoing series of moves to shake things up, Yahoo announced a new partnership with Twitter Thursday that will see select Tweets being folded into the Yahoo newsfeed.[read more]
The Ultimate Google+ Cheat Sheet
Here's a Google+ cheat sheet to keep handy and get the most out of every post. This cheat sheet breaks it all down from post anatomy, notifications, style options, photo editing and more![read more]
Facebook Quietly Removes Page Updates From the Streaming Ticker
Facebook appears to have removed Page updates from the streaming ticker on the right portion of the screen. No official announcement has been made yet, however, its been days since I've seen any updates from any pages I follow. This means that even if a user is subscribed to receive notifications from a page and constantly engages with their updates, they still will not see their posts within the streaming ticker, which solely consists of updates from your friends now.[read more]
Can't Keep Up? 3 Easy and Unexpected Ways to Manage Social Media
The most common mistake people make is not defining their social media goals before they begin. Why are you on Twitter? What are you doing with your blog? And how are these activities going to support your professional goals? Forget about the ROI. I’m talking about being able to define what success will look like.[read more]
Three Easy, Free DIY Blog Image Makers
Sick and tired of the same stale stock photos that everyone else uses? Here are a few free resources and techniques for professional do-it-yourself blog post images that will enhance reader engagement and click-throughs to your blog articles.[read more]
An Interview with Binfire's CEO and Founder David Robins
David Robins is CEO and founder of Binfire, a project management tool that focuses on collaborative work. Robins started out with a company for consulting services for data storage and project management in 2008. Two years later, they developed a tool that would make monitoring of work easier and more productive.[read more]
Social Startup: Tellagence
Though Hixson describes Tellagence akin to climate prediction, it’s actually even a bit more than that. It’s more like being able to subtly influence the weather by knowing where to strategically set up clouds.[read more]
"Sentiment That Matters," with Augie Ray
"I just want brands to focus on sentiment that matters and not on what is facile and easy to measure. Ten thousand 'likes' for a puppy picture is not worth a dozen customers getting their real problems resolved because brands listened and acted."[read more]
What Does the Social Shake-Up Mean to Dell?
Social Media Today had a chance to sit down with Richard Margetic, Dell's Social Media lead, to discuss some of the topics that will be covered at the Social Shake-Up Conference in September, where Richard will be speaking. Here is a transcript of that conversation.[read more]
Selling Socially from Hearsay
The Sales Solution is a targeted platform that helps find prospects, and then helps build relationships with them. “We find interested people at interesting times (in their lives),” says Garrity “For example, a salesperson will know instantly if a prospect is celebrating a birthday or a child’s graduation. Then we integrate that into the other social platforms the prospect is using.”[read more]
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“I think the interesting thing to note here is that mastering social media is not the same as mastering social media marketing. 10,000 hours on social media will not necessarily make you a master in marketing via social media, yet getting the training and experience necessary to become an expert at the marketing aspect is difficult because there is no one out there really teaching it.”
“I think Mayer is actually doing a great job of injecting Yahoo back into the conversation by making it a "hot topic" again. Full disclosure, I've always liked Yahoo but any property that's been around for that long has to fight against the perception that it's outdated, lest it be resigned to the dustbin of history like AOL.”