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5 Ways to Increase Online Registrations Using Social Login

May 18, 2012 by Beth Thouin
with 385 views
0

Social login provides visitors of a website the option to register or sign-in using any of their preferred social network accounts such as Facebook, Twitter and LinkedIn to name only a few. The visitor’s experience is simplified and companies gain access to the visitor’s social data for accurate lead information, even prepopulate registration forms and upload profile pictures. Here are 5 ways to help increase registrations using social login... [read more]

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Google+: Social Epic Fail, SEO Epic Win

May 15, 2012 by Nick Renna
with 2,419 views
17

As a social media platform, it is an epic fail. However, as far as SEO goes Google+ has greatly influenced the results of its searches. By logging into your Google+ account, any pages or anyone in your circles has a higher chance of popping up in the “related people/pages” bar when you search in Google. [read more]

Your Information: How much is too much?

May 15, 2012 by Khalid Raza
with 646 views
1

How would you define how much is fine when it comes to online information sharing by employees? Would you want to restrict the flow? or Flow the restrictions? [read more]

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Dear Social Media Expert - 10 Reasons Why I Won't be Attending your Masterclass

May 14, 2012 by Philip Calvert
with 2,404 views
15

Thank you for your very kind email inviting me to your Social Media Masterclass. It sounds a great event, and I appreciate your offer of ‘trebling my income’ as a result of attending. Wow that sounds good. However, whilst I’m sure it will be a memorable event, I hope you won’t be offended but here are ten reasons why I won’t be attending... [read more]

Recent Google Changes Digital Agencies Should Know

May 8, 2012 by Silver Teede
with 1,784 views
0

The most talked about change that has been made recently has been dubbed ‘the freshness factor’. Google have altered the way search results are prioritised, giving greater visibility to sites that have been updated recently. This means that digital agencies should now be encouraging their clients to regularly add new content to their sites, as this will improve the chances of ranking highly in a search. [read more]

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How to Use Google+ Hangouts on Air

May 7, 2012 by D William Jones
with 576 views
0

On May 7th Google started rolling out the Hangouts On Air feature worldwide. Here is our take on how to use it. While it is still in the introductory age, one still needs a jumping off point. [read more]

Navigating Social Media Legal Risks: Safeguarding Your Business - New Book

May 3, 2012 by Eric Garulay
with 479 views
0

Book Review: _Navigating Social Media Legal Risks: Safeguarding Your Business_ -- The plain-English business guide to avoiding social media legal risks and liabilities—for anyone using social media for business. [read more]

Healthcare companies still don't "Get" Social Media

April 27, 2012 by Steve Olenski
with 3,272 views
7

Health organizations that ignore social media may be missing opportunities to engage consumers. [read more]

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The Rise of the Social Media Curator

April 26, 2012 by Thomas Samph
with 2,744 views
2

The Internet is a mess. There’s so much information out there that it’s a blessing we can find anything at all. Sure, you can ask Google for a hint, as long as you know what you’re looking for. But when it comes to discovering new and inspiring things on the Internet, Google isn’t helping at all. We need filters. We need content curators. [read more]

One Google+ Feature that Could Change Your Conversations

April 25, 2012 by Nick Rock
with 391 views
0

Whenever I post, everyone who has circled me will see my public post in his stream, relevant or not. Business post or personal stuff, it doesn’t matter.To separate my sharing I need to choose a circle with members I have added, but what about members that have circled me but I haven’t circled them? [read more]

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Google Drive and the Future of Your Online Marketing

April 24, 2012 by David Amerland
with 1,101 views
2

Google Drive signals the expansion of Google's ecosystem as it spreads its net across the web. [read more]

Time for You to Shine Online!

April 23, 2012 by Vanessa DiMauro
with 330 views
0

Photo Credit: bjorn.watland

While most professionals develop good skills at in-person networking and idea-sharing, when they start looking to use an online group or forum to collaborate with peers the keyboard can sometimes get in the way of effective communication. Here are a few guidelines to help new members of professional communities get the most out their participation in online peer groups. [read more]

Creating a #Hashtag Campaign on Twitter

April 23, 2012 by Edwin Huertas
with 13,791 views
1

Photo by mikecogh via Flickr

Often the biggest results come from the smallest actions. Take Twitter hashtags, for example... The concept itself is deceptively simple; just add the “#” symbol in front of a word or a group of words with the spaces between them taken out. This tiny bit of detail lets Twitter organically categorize your tweets, as well as anyone else’s, that make use of the exact same hashtag. In a very big way, it is the 140-character equivalent of assigning keyword tags to documents and blog posts. [read more]

Picture Tour of the New Google Plus Interface

April 18, 2012 by Tammy Kahn Fennell
with 310 views
0

These days, don't get too used to a particular interface. We've seen major changes time and time again, Twitter with #newtwitter, Facebook with Timelines... Google Plus hasn't been around that long, but already they're making significant changes to their interface. If you haven't logged in to see the changes yet, here is what you can expect... [read more]

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Google+ Hits the Social Sweet Spot

April 18, 2012 by Tarquin Clark
with 3,486 views
2

Few, if any..., have taken into account Google’s positioning in the heavily desirable white space that exists between Social networks and Communities. It is this positioning along with the insatiable interest in all things social, which might just provide the key Google needs to unlock the powerful network effects of Facebook. [read more]

What Will AuthorRank Do to Content Generation?

April 18, 2012 by Amie Marse
with 229 views
0

AuthorRank is essentially a way to rank content by the authority of the author, rather than the quality of the domain the content is placed on. [read more]

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Relegating the Titans: Is it Too Late to Be Anti-Social?

April 16, 2012 by Zohare Haider
with 662 views
1

Photo by Michael Davies via Flickr

There is an ancient Chinese proverb, “One who asks a question is a fool for a moment. One who doesn’t ask a question is a fool throughout his life”. Although unable to source or credit anyone for that quote, I will appreciate its depth and elementary nature. I have a question, but that comes later.Information is widely available for... [read more]

Is Your Content Worthy of a Like, Share, Pin, Retweet, Google +1?

April 14, 2012 by Pam Moore
with 4,926 views
0

How many hours have you spent adding buttons, gadgets and widgets to your new blog or website? You research the right tools, share buttons, share bars, analytic tracking tools and more. You install them with a hope and a prayer that someone somewhere is going to use them.  However, unfortunately many business leaders find they don’t... [read more]

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A Thousand Words: Social's Visual Economy

April 13, 2012 by William Smith
with 387 views
0

Does our Visual Economy mark the maturity of Social? [read more]

Are you “Hot” on Google+?

April 13, 2012 by Danielle Leitch
with 425 views
0

Google does not divulge what specific factors can push a piece of content into the “What’s hot” feed. However, a little observation and common sense indicate the piece has to have the makings of popularity. Nearly every single piece of hot content has an accompanying image and several comments. [read more]

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