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Beyond Engagement: Unleashing the Power of Employee Advocacy

April 3, 2014 by Mike Bailey
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Beyond Engagement

Brand advocates are everywhere, but you wouldn’t know it; they look exactly like regular people. You could be sitting next to one as you read this article. This new Social Media Today column will explore the power of employee advocacy, and why it matters to your organization.[read more]

An Overdue Argument for Google+

April 3, 2014 by Matthew Peneycad
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Argument for Google+. 

When Google+ launched, I remember waiting with baited breath for my invite to join the platform to hit my inbox. I was hopeful that the search, technology and innovation juggernaut, Google, would be able to create a social media platform that would be a smash success.[read more]

Social Media Fast Facts: Latin America

April 3, 2014 by Richard Simcott

Latin America.

I’ll be focusing on the Latin American market and with the World Cup only two months away, we’ll be taking an extra close look at Brazil. Latin American nations share elements of a common cultural and linguistic heritage, but each nation has its own pre-colonial traditions and history, which have created the countries they are today.[read more]

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3 Workarounds for Google+ Privacy & Security Issues

April 2, 2014 by Amanda Green

Google Plus privacy & security / shutterstock

According to GlobalWebIndex estimates, Google Plus is growing at a rapid pace and is now the second largest social network on the planet. But recently, researchers carried out a preliminary analysis of the social network’s privacy, stating several issues that users should be concerned about.[read more]

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Developing a Winning Social Media Optimization Strategy

April 2, 2014 by Brett Relander

Social media strategy

The right social media optimization strategy can help your site rank highly, drive more traffic, and deliver the results you're looking for. So what can you do to improve your SMO strategy and start generating some positive social signals that will produce powerful results for your business or brand?[read more]

Google Flu Trends: Importance of Veracity, the 4th 'V' in Big Data

March 31, 2014 by Harish Kotadia

A lot has been written recently criticizing Goolge’s Flu Trends – a flu tracker service that predicts flu activity based on specific search terms using aggregated Google search data and estimates current flu activity around the world in near real-time.[read more]

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SMToolbox: Tips and Tools for Mastering Google Plus from Martin Shervington

March 30, 2014 by Steve Rayson
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As Google+ has over 300m active users (and growing), I am always keen to learn how I can use the platform more effectively. In the SMToolbox this week, we turn to Google+ expert Martin Shervington as he shares his top tips and tools for mastering Google+.[read more]

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Five Useful Google Chrome Extensions for Social Media Marketers

March 25, 2014 by Andrew Hutchinson
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Hootlet

Extensions are a valuable time saver, and it’s worth ensuring these are noted when offering advice to any business or person looking to increase their social media profile. Here are five Google Chrome extensions that I’ve found highly beneficial as I go about my daily social media interactions.[read more]

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Why People Hate Google+ and Why You Should Learn to Love It

March 25, 2014 by Brad Friedman

Why you should love Google+.

Google+ offers a few neat features that make it easier to play with than Facebook or Twitter. These features include the ability to edit posts after they are made, the ability to use the Hangout feature as a means of directly sharing content with others and better integration with mobile devices for uploading media.[read more]

Top 7 Reasons Your Business Should Be On Google+ [INFOGRAPHIC]

March 24, 2014 by Tracy Sestili

Google Hangouts are a big "plus"

As a business owner, I am on Google+ for SEO purposes. As a writer and blogger, I am on it for credibility for Google Authorship. But if that’s not enough to convince you, here are 20 reasons you should be on Google+ in an infographic by Infographic Labs.[read more]

10 Years in Social Media [INFOGRAPHIC]

March 23, 2014 by Irfan Ahmad
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Social Media Decade

A decade is a long time - especially in the world of social media. Today's major social networks barely existed ten years ago, and early mainstays like Friendster and MySpace hardly resemble their former selves. And a decade later, we are Liking, Tweeting, Pinning, Plussing, and following more than ever.[read more]

What Does Google's Android Wear Mean for Wearables and Connected Devices?

March 22, 2014 by Drew Beechler

Google's Android Wear

This week Google announced Android Wear, a new version of the Android operating system built specifically for smartwatches and wearable technology. LG's "G Watch," expected to launch next quarter, will be one of the first smartwatches built on the Android Wear platform.[read more]

Why Google Plus Should Become Part of Your Social Media Package

March 21, 2014 by Ajay Prasad

The time has come for Google Plus.

Last year Google search hosted between 79 and 81 percent of all internet searches in the United States, according to StatCounter. If that’s not reason enough to make Google Plus part of your social media package in 2014, the service is also growing by leaps and bounds.[read more]

Google Plus Embed Options: How to Integrate G+ Into Your Site

March 20, 2014 by Jim Dougherty

G+ embedding

Google Plus has been around for awhile, but the capability to embed posts from the network has only been around since September. Here are the options that you have to embed content from G+ onto your site. Google makes embedding rather simple compared to YouTube, but the downside is that your customization options are likewise sparse.[read more]

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#SMTPowerTalk Recap: How Marketing Became Personal [VIDEO]

March 19, 2014 by David Amerland

Social Media Today PowerTalk recap.

Educating clients, even screening them before taking them on; showing customers what they need to do in order to help the marketers they have hired; teaching customers about their own business: these are all signs of a disruption taking place in marketing. SMT Power Talk guests Randy Milanovic and Mike Allton illuminated that for us last week.[read more]

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Best Thinker Webinars: Trust Is the New Currency

March 17, 2014 by Paul Dunay

Trust

Last week I moderated another great webinar from the SocialMediaToday Best Thinker webinar series, this time on the topic of Trust is the New Currency: Innovative Models for Business Transactions. The webinar included a fantastic group of panelists, including Francesca Pick, David Amerland, and Chris Abraham.[read more]

Your Guide to Google+ Business to Business Marketing [INFOGRAPHIC]

March 17, 2014 by Irfan Ahmad
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Google+ B2B Marketing

It's safe to say that the discussion over the importance of using social media for marketing is over. Business marketers have realized that social media is an impactful tool and a cost-effective way to build brand awareness and reach new audiences - not to mention businesses of all sizes.[read more]

Guidelines for Google Authorship

March 17, 2014 by Michael Cohn

Google Authorship Guide

Google’s own authorship program is the latest technique that has been targeted by Google’s Webspam team. The Webspam team is devoted to ensuring that their search engine results pages return the best results possible. This includes removing spam or low-quality results.[read more]

Why Smart Marketers are Using Google+: Interview with B.L. Ochman

March 16, 2014 by Barry Feldman
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Google+ and Marketing Strategy

Are you avoiding Google+ because it’s a ghost town? Too complicated? Yet another thing to do and you haven’t gotten around to? In this interview with B.L. Ochman, Google+ coach and one of the most influential women in social media, you’ll learn why Google+ is a key tool in your marketing strategy.[read more]

SEO-Optimized Web Content: How Do You Optimize Without Overdoing It?

March 15, 2014 by Julia McCoy
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Search engine optimization? Isn’t that dead? Nope! If you thought it was, then you were misinformed. SEO isn’t dead or dying, it’s simply evolving, according to our SEO predictions for 2014. And it’s still important to know how to optimize without overdoing it.[read more]

 
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