Google+

social media 2.0/shutterstock

The SEC decision to allow social media to be used as a channel of communication for companies marks the beginning of the transition to Social Media 2.0. A social media savvy audience uses the medium to suit itself. Platform loyalty is no longer a requirement. This also makes it harder for marketers whose social media marketing revolves around a platform-specific presence.[read more]

Google+ vs. Facebook

There are tons of rumors floating around about how Google Plus will help you with your SEO rankings. While this may or may not true, it shouldn't be the sole reason to use G+. The reason to use G+ is to connect and converse with your audience.[read more]

This article will further explore ways that you can increase engagement with your community and audience on Google Plus. While many of the same Facebook Engagement rules take place here on G+, here are a few that will really help your engagement increase.[read more]

#RumourHasIt that Facebook is looking to incorporate the hashtag feature into its News Feed. Sure, the same feature that set Twitter apart from the rest of the social media networks - until Google+ started using them, too.[read more]

social media clean

It’s April, the second quarter has begun, and spring is here! Springtime isn’t just a great time to put your winter clothes away and clean your a garage. It’s also a great time to review and refresh all of your social media channels, especially if you haven’t reviewed them since after the holidays.[read more]

spring clean for social

When is the last time you updated the profile or ‘about’ page on your social media properties or web site? It’s probably been a while, right? Take a few minutes to review your profiles on each social media property to ensure they are giving consumers an up-to-date view on what your business is all about, what you do, and what value you’re offering your audience for sticking around to engage with your business or brand.[read more]

Facebook listening

Here are the three most essential tenets of maintaining strong and active communities on Facebook. These steps outline the most important areas of focus that a community manager should work on in order to ensure that the community is engaged and begging for more![read more]

social search

SEO tactics that worked three or four years ago are no reliable, because changes in Google algorithms have rendered many traditional SEO practices less effective. The new SEO, also known as search marketing integration (SMI), involves a variety of different elements, including social media.[read more]

Google Plus overtakes Twitter?

Google Plus recently overtook Twitter in terms of the number of active users. How? Google Plus has a number of killer features which are driving its growth and helping it steal precious attention away from the established social networks. Here's a look at several of them.[read more]

Eric Schmidt, Sergey Brin, & Larry Page of Google 

Not too long ago I was looking at at thread in a popular LinkedIn group. Someone had asked whether Google+ has any relevancy for business. People agreed that Google+ is good for SEO, but few people had practical suggestions about how to use it strategically. Here's how to do it.[read more]

Google+ profile

Google+ is rapidly developing as the premiere social network, especially for businesses: it continues to add new features and benefits that are quickly outpacing everything LinkedIn has to offer. If used correctly, Google+ can be an amazing asset to businesses.[read more]

The mobile search market is experiencing explosive growth having increased by over 200% in 2012. Google has managed to transform all its products into a unified "mobile-first" platform. At the same time, Google is making a push to streamline all its products to be optimized for the rapidly growing mobile market.[read more]

Google+ mobile app: new features

Google has released version 4.3.0 of their mobile app for Google+ today and it comes chock full of updates and features that are sure to brighten your Monday. According to the update, the new release includes photo editing, new profile design, a new notification tray, and more.[read more]

Sprout Social

Coming from a marketer who’s delved head first into dozens of management systems, this Sprout Social review should be a pivotal weapon in your marketing arsenal. Find out what Sprout Social is, what it can do for your marketing strategy, and exactly how to get started.[read more]

Google+

Google+ may not look like the social media network of the future right now, but there’s no denying its potential for businesses. To quickly recap the rest of the last couple of blog articles, we’ll go over the main benefits of using Google+ for Businesses.[read more]

Klout business tools

Klout is starting to roll out a set of complimentary tools for businesses that will help them identify key influencers engaging with their brands in social media. Klout helps measure influence based on the ability to drive action on sites like Facebook, Twitter and Google+.[read more]

security/shutterstock

Social media accounts are becoming extraordinarily important to many of those who use them and yet their security is often ridiculously weak. Twitter, Facebook, LinkedIn and other major social platforms are starting to make the kind of changes that take account security much more seriously.[read more]

Google+ ...?

Google+ isn't supposed to be Facebook or Twitter. Instead it's a "social spine", a virtual identity, that connects you to everything else online.[read more]

Dear Google, I do not understand you. Why did you get rid of Feedburner? And now Reader? Why do you have G+ cover images the size of Texas? I hear that you are investing in self-driving cars? I understand that the usage of Google Reader may be going down. However, what about your loyal geeks that still love it?[read more]

image via James Jordan

Discussion forums have been around the Internet in one form or another for over 20 years. But too often, business owners get so overwhelmed by the spam activity and lack of immediate value that they give up. Can anyone save discussions forums? Enter Google+ [cue dramatic music].[read more]