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Social Media Fast Facts: China

February 27, 2014 by Richard Simcott

Social media in China.

China has around 591 million internet users. There’s a strong drive towards mobile internet, with desktop internet traffic dropping by 15% in the first nine months of 2013. 57% of Chinese social media users are male, 70% under 35. 91% of the online population of China has a social media account, compared to 67% of people in the US.[read more]

Social Metrics from the Starbucks "F" Word Crisis

February 26, 2014 by Eric Melin

The Starbucks crisis.

To find some online trends and determine some social media context around an IP letter gone wrong, we monitored the terms surrounding the now-infamous Starbucks vs. Exit 6 ’F” word dust-up that happened right before the new year. Not surprisingly, by the time Starbucks got around to defending the letter four days later, it was too late.[read more]

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The Tao of Google: An Enlightened Approach to Search Success

February 20, 2014 by Randy Milanovic
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The Tao of Google

Just as a Zen master who achieves enlightenment must still live in the world and overcome daily struggles, a company with a top position on Google's rankings still has plenty of day-to-day work to attend to. Here are the most important tenets of an enlightened approach to online marketing.[read more]

A Beginner’s Guide to Choosing the Right Social Network for Your Business

February 19, 2014 by Ryan Ellis
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The right social network for your business.

There are a ton of social media platforms out there and it can be very overwhelming to try and determine which ones are the best investment of your time and money. Look at everything including demographics and target markets to choose the social media profiles that will get the greatest exposure and best serve you and your customers’ needs.[read more]

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3 SEO Tips for Lean Startups

February 18, 2014 by Steven Shattuck

SEO for lean startups.

SEO success in a post-Panda and post-Penguin world is now attainable through educational content and authentic relationships. Luckily, this has leveled the playing fields for startups who are don't have a lot of resources at their disposal. Here are three SEO tips for lean startups on a budget.[read more]

New Social Media Statistics You Need to Know

February 18, 2014 by Monica Jade Romeri
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Social media statistics.

Social media seems to evolve at the speed of light. Because your available time is finite, it is crucial to invest in your social media presence in ways that will yield the greatest ROI. To excel at social media marketing, you need the latest, most relevant data at your fingertips to make informed decisions and create captivating, information-rich content.[read more]

Twitter Rolling Out Revamped Look Resembling Facebook

February 13, 2014 by Aaron Elliott
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Twitter rolling out new look.

Twitter may soon look like Facebook as users of the social networking giant report that they are seeing a new layout which observers note look like a mix of Facebook and other social networking stars. The new layout looks like a hybrid Facebook Timeline and Google+ stream at first glance.[read more]

Google+: Behind the Numbers [INFOGRAPHIC]

February 13, 2014 by Irfan Ahmad
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Google+ infographic.

With more than 1.15 billion registered users and 201 million active mobile users on a monthly basis, GooglePlus is a rocking social networking site that many businesses and brands haven't leveraged yet. Google+ is on the track to beat Facebook and become the most widely used social media.[read more]

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#SMTPowerTalk Recap: The Human Factor in PR & Marketing

February 13, 2014 by David Amerland
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SMTPowerTalk: A new monthly HOA series.

Marketing, selling and PR are all changing. They're changing not because of technology or innovation but because of the ability of social media to bring in the human factor into a very complex equation, making it even more complex. Yesterday, we held our first SMTPowerTalk on Google Plus: here are the highlights and recaps.[read more]

Which Social Media Sites Should You Be On, and Why?

February 12, 2014 by Natalie Sisson

different social media platforms / shutterstock

When people ask me which platforms they should be on, I have one answer for them that will solve all their problems: You want to be where your audience is. Yet there’s this tendency to want to be everywhere, even if your ideal customers aren’t hanging out there. I think the term they use for it these days is FOMO - Fear of Missing Out![read more]

The Landscape of Social Login: GooglePlus Makes Gains in Social Logins [INFOGRAPHIC]

February 10, 2014 by Irfan Ahmad

GooglePlus makes gains in social logins.

Gigya, a social media login app, released a study that found that Google+ continues to evolve and gained a rapid pace in the social media landscape. This infographic breaks down consumers' social activity across the web and mobile devices by industry vertical and region in Q4 2013 (October - December).[read more]

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SMT Power Talk: Uncovering the Human Factor in Social Media Marketing (HOA)

February 7, 2014 by David Amerland
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Don't miss our Hangout on Air (shutterstock)

Disruption is happening; by degrees, every industry is changing. Trust, authenticity and the human connection drive change in what is turning out to be a relationship economy. A scheduled Social Media Today Hangout-On-Air on Google+ will explore the issues that surround it.[read more]

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What Kind of Google+ Plusser are You?

February 6, 2014 by Randy Milanovic
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Google Plussing

Having invested 18 months into engaging in Google Plus, I've learned that there's a wide variety of "plussers" out there. Because an important part of online marketing is understanding our audiences, here is a quick field guide to some of the personalities I've encountered on G+.[read more]

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5 Easy Ways to Promote Your Blog Posts in Social Media

February 6, 2014 by Mark Scott

Promote your blog posts.

You're a passionate blogger and have churned out great posts. You've published them on your blog and are worried why the posts haven't been driving as much traffic as you would have liked? They need promotion. The Internet is vast and you just cannot sit back and wait for folks to discover your posts.[read more]

If You Want My Data, Reward Me

February 5, 2014 by Daniel de Bruin

You want my data?

We are fast moving to a world where consumers demand to own their own data and get rewarded for sharing it. Soon, social media platforms like Facebook might need to give users reward points for every post, or number of likes. The "free" Facebook model is anything but – users are essentially paying with their data, and not getting much in return.[read more]

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Leveraging Google Plus Communities to Market Your Business

February 5, 2014 by Navneet Kaushal

Google plus communities.

A community is a great place to share questions, comments, and views with other users who are interested in the conversation. Using a Google+ Community becomes easier, once you get a feel of how to use Google Plus for your business. With Google+ Community, you get the freedom to network within your industry.[read more]

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SMToolbox: Be More Effective on Google+ with CircleCount

February 3, 2014 by Steve Rayson
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SMToolbox

How effectively do you use Google+? CircleCount is on a mission to help you better understand Google+ and your performance on the network. This week in the Social Media Toolbox we take a look at why you should be using Google+, and how CircleCount can help you use the platform more effectively.[read more]

Sunsetting Your Product on Social Media

February 2, 2014 by Alex Coley

Sunsetting Products

Putting a product or a product feature out to pasture is a business decision. Not a technical decision. Usually the cost of development and maintenance exceeds profitability. This might mean that support is withdrawn and new sales end. Or in the case of Software as a Service it ceases to be available.[read more]

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Facebook May Embrace Anonymity and Allow Fake Names in Profiles

January 31, 2014 by Jennifer Jones
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Anonymity on Facebook.

Since its inception, Facebook has always demanded its users register with their real names on the site. But now, in an interview with Bloomberg Businessweek for his company’s 10th anniversary, Mark Zuckerberg is suggesting that he’s willing to loosen the reins on anonymity.[read more]

Why Social Media Marketers Prefer Not to Use Google+

January 30, 2014 by Aaron Elliott

Social media marketers don't like Google+?

Most people today still see Google+ as a conundrum, a social networking site with contradictory properties. It often is hard to commit or be fond of a particular social media channel, and to capitalize on it to achieve the best results. But Google+ is worthy of your consideration.[read more]

 
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