Google plus

Google+ is constantly fine-tuning and this latest set of updates seemed focused on usability for the less geeky of us. Some are saying they’re trying to look like Facebook, but since I actually prefer Google+ to Facebook I’m happy to see the improvements to the visual interface.[read more]

Since being introduced this past December, Google Plus Communities have captured the fancy of everyone having shared interests. If used smartly, Google Plus Communities can prove to be a boon for brands as it provides them with a platform to interact with consumers.[read more]

If you are currently not on Google Plus or not actively using it, I am here to tell you that you will be +1′ing very soon. My short answer for this prediction: well, it’s Google..and they are kind of a big deal on the internet.[read more]

I shouldn’t have to tell you, since you are smart enough to be on this site, that a business that isn’t utilizing social media is a business that is doomed. The problem is not that businesses aren’t getting on board the bus. The problem is most can’t find a good seat and don’t even know where the bus is going.[read more]

Can you imagine a world without Facebook? As far fetched as that may seem right now, maybe it's time you did some imagining..[read more]

We ALL use Google....including your prospects. Let’s not rely solely on the relationships you've built through LinkedIn to hope that when they need a product or service that you sell that they’ll reach out to you directly.[read more]

These days, don't get too used to a particular interface. We've seen major changes time and time again, Twitter with #newtwitter, Facebook with Timelines... Google Plus hasn't been around that long, but already they're making significant changes to their interface. If you haven't logged in to see the changes yet, here is what you can expect...[read more]

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Google Plus changes its interface hoping to increase interaction amongst members and attract fresh, casual users.[read more]

Image courtesy of author's blog

I want to tell you a little success story and help you understand why the same strategy can be the most effective marketing tactic your company will ever take. It's the story of a copywriting company, my company, and how I've managed to revive the demand for my services by pulling the plug on advertising and using inbound marketing.[read more]

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Google plus is projected to hit 400 millionusers by the end of 2012. Some are even suggesting it may overtake Facebook. But here's my question...How often do you actually check your Google Plus page?[read more]

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Jack Menzel, product management director of search, explained that now Google+ members will be able to “search across information that is private and only shared to you, not just the public web.” It's being dubbed "Search Plus Your World." There's a lot of people up in arms about it, but, the most notable opponent is the microblogging giant, Twitter.[read more]

Search, increasingly, is nuanced by social media. The socialisation of content (which is the bulk of what social media marketers post) contributes, significantly to website ranking which then leads to higher volumes of traffic and better search results. Social media then, albeit at a stretch, is search engine optimization (SEO) which, by its very nature is more accessible and thereby more popular than SEOs more arcane and decidedly unsexy practices.[read more]

I guess these tools are still too new for me to have a firm grasp on their full capabilities so I won't get into any details about my experience using them - yet, but they sure are being discussed by a lot of social media marketing professionals around the Web. Some firms are adding them to their social media marketing packages, and from the looks of things - It is a pretty smart move...[read more]

Google+ is officially open for business. This is the kind of development that gets media in a frenzy and has the analysts chained to their desks for days as they contemplate what all this means. One of the obvious and immediate angles that people like to point out and play up is that Google+ is obviously an attempt to beat Facebook.[read more]

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I know, everyone's really excited that Google Plus now has pages for businesses. I was among the first to run to the site and establish my page. I had a few issus, but all in all it's definitely a cool experience. (If anyone is having issues switching between page and profile this article will help). But now it's time to chill a little... Google Plus isn't killing Facebook Fan Pages just yet...[read more]

So, just how exactly can Google + help businesses? To answer this question, we may need to monitor the successes and challenges of the Ford Motor Company. The 100+ year old car manufacturer loves social media, and can add to its bragging rights the fact that it's one of the first brands to try out its very own business page on Google +.[read more]

"Does Google Plus really offer recruiters anything different from other social networks? While we shouldn’t drop what we’re doing every moment a new social media tool comes along, it’s important to know how we can use these networks to build engagement and apply these tools to help recruit talent. Will new Google Plus updates benefit recruiters? Let’s take a look…"[read more]

Google quietly rolls out G+ Business Apps Profiles in preparation for a global roll out in just a few weeks.[read more]

In its latest addition to Google Plus, Google unveiled Ripples, a one-click visualisation tool which might be the best gift social marketers could have this side of Christmas.[read more]

The topic of conversation in the social media space for the past week or so has been about the changes Facebook announced last week during it f8 Conference. But while the dust is still settling and the love/hate comments continue to pile in, Google+ quitely made some news of its own.[read more]