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Your Guide to Google+ Business to Business Marketing [INFOGRAPHIC]

March 17, 2014 by Irfan Ahmad

Google+ B2B Marketing

It's safe to say that the discussion over the importance of using social media for marketing is over. Business marketers have realized that social media is an impactful tool and a cost-effective way to build brand awareness and reach new audiences - not to mention businesses of all sizes.[read more]

Google To Give More Exposure To Google+ Content In SERPs

September 28, 2013 by Amy Edwards

Google+ and SERPs

The Google+ hashtag (or ‘pound sign’ if you’re American!). There to help you find similar content, make your content more discover-able and give your content more context… but how about helping your content get more exposure in the organic SERPs? No? Well, yes actually![read more]


Google+ for Business: A Beginner's Guide

September 17, 2013 by Melissa Leiter

Google+ for Business

To use or not to use Google+? That is the question. Many people are still on the fence about whether or not to incorporate Google+ into their social media marketing strategy. Are you a little overwhelmed with where to start and how it works? You’re not alone.[read more]


7 Benefits of Monitoring Social Engagement on Google Plus

August 26, 2013 by Steve Rayson

Google Plus Engagement

One of the lesser known but major benefits of Google Plus is that you can track the social engagement with any web article. While you can typically see on how many times an article has been tweeted or how many plus ones it has received, shares is a very crude metric.[read more]

Guide to Content Curation on Google Plus

August 12, 2013 by Steve Rayson

Google Plus Curation

Content curation is a useful part of any content marketing strategy though it should not be used as a cheap or quick alternative to creating original content. You need to read carefully and decide if resources are relevant, unique, and of value to your audience.[read more]

4 Google+ Improvements You Can Use Right Now

March 7, 2013 by Janet Fouts

Google+ is constantly fine-tuning and this latest set of updates seemed focused on usability for the less geeky of us. Some are saying they’re trying to look like Facebook, but since I actually prefer Google+ to Facebook I’m happy to see the improvements to the visual interface.[read more]

5 Reasons to Use Google Plus Communities for Brand Promotion

February 17, 2013 by Navneet Kaushal

Since being introduced this past December, Google Plus Communities have captured the fancy of everyone having shared interests. If used smartly, Google Plus Communities can prove to be a boon for brands as it provides them with a platform to interact with consumers.[read more]

7 Reasons You Need to Be Using Google Plus Now

February 16, 2013 by Saman Kouretchian

If you are currently not on Google Plus or not actively using it, I am here to tell you that you will be +1′ing very soon. My short answer for this prediction: well, it’s Google..and they are kind of a big deal on the internet.[read more]

Why Your Business Sucks at Social Media

February 5, 2013 by Vishal Pindoriya

I shouldn’t have to tell you, since you are smart enough to be on this site, that a business that isn’t utilizing social media is a business that is doomed. The problem is not that businesses aren’t getting on board the bus. The problem is most can’t find a good seat and don’t even know where the bus is going.[read more]


Get Ready for the Facebook Apocalypse

July 23, 2012 by Melonie McLaurin

Can you imagine a world without Facebook? As far fetched as that may seem right now, maybe it's time you did some imagining..[read more]

4 Tips for using Google Plus with B2B Sales

June 22, 2012 by Dustin DeTorres

We ALL use Google....including your prospects. Let’s not rely solely on the relationships you've built through LinkedIn to hope that when they need a product or service that you sell that they’ll reach out to you directly.[read more]

Picture Tour of the New Google Plus Interface

April 18, 2012 by Tammy Kahn Fennell

These days, don't get too used to a particular interface. We've seen major changes time and time again, Twitter with #newtwitter, Facebook with Timelines... Google Plus hasn't been around that long, but already they're making significant changes to their interface. If you haven't logged in to see the changes yet, here is what you can expect...[read more]


What the New Google Plus Interface Really Means for Marketers

April 11, 2012 by David Amerland

Google Plus changes its interface hoping to increase interaction amongst members and attract fresh, casual users.[read more]

Inbound Marketing Works: A Copywriter’s Success Story

April 1, 2012 by Barry Feldman

Image courtesy of author's blog

I want to tell you a little success story and help you understand why the same strategy can be the most effective marketing tactic your company will ever take. It's the story of a copywriting company, my company, and how I've managed to revive the demand for my services by pulling the plug on advertising and using inbound marketing.[read more]

How Often Do You Check Google Plus?

March 30, 2012 by Tammy Kahn Fennell

Google plus is projected to hit 400 millionusers by the end of 2012. Some are even suggesting it may overtake Facebook. But here's my question...How often do you actually check your Google Plus page?[read more]

Google Launches Social Search, Twitter is Pissed

January 11, 2012 by Tammy Kahn Fennell

Jack Menzel, product management director of search, explained that now Google+ members will be able to “search across information that is private and only shared to you, not just the public web.” It's being dubbed "Search Plus Your World." There's a lot of people up in arms about it, but, the most notable opponent is the microblogging giant, Twitter.[read more]


Google Plus Brings Social Media to the Heart of Search

January 11, 2012 by David Amerland

Search, increasingly, is nuanced by social media. The socialisation of content (which is the bulk of what social media marketers post) contributes, significantly to website ranking which then leads to higher volumes of traffic and better search results. Social media then, albeit at a stretch, is search engine optimization (SEO) which, by its very nature is more accessible and thereby more popular than SEOs more arcane and decidedly unsexy practices.[read more]

Are Google+ tools all that they're hyped up to be?

November 15, 2011 by Edwin Huertas

I guess these tools are still too new for me to have a firm grasp on their full capabilities so I won't get into any details about my experience using them - yet, but they sure are being discussed by a lot of social media marketing professionals around the Web. Some firms are adding them to their social media marketing packages, and from the looks of things - It is a pretty smart move...[read more]

Can Google+ Revolutionize Business?

November 9, 2011 by Edwin Huertas

Google+ is officially open for business. This is the kind of development that gets media in a frenzy and has the analysts chained to their desks for days as they contemplate what all this means. One of the obvious and immediate angles that people like to point out and play up is that Google+ is obviously an attempt to beat Facebook.[read more]

Don't Worry Facebook, My Dad Isn't On Google Plus Yet...

November 9, 2011 by Tammy Kahn Fennell

I know, everyone's really excited that Google Plus now has pages for businesses. I was among the first to run to the site and establish my page. I had a few issus, but all in all it's definitely a cool experience. (If anyone is having issues switching between page and profile this article will help). But now it's time to chill a little... Google Plus isn't killing Facebook Fan Pages just yet...[read more]