Pharma Social media posts, articles, and infographics | Social Media Today
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Pharma Social media

What Is Social Media?

January 10, 2014 by Paul Tunnah
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This is social media.

Within the pharma industry, and indeed all other industries, there is an abundance of talk about how social media should or could be used for business benefit. A quick Google search alone returns almost 200 million results for “social media” and over 6 million if you add the word “pharma” in there too.[read more]

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Pharma Awakens to the New Normal in Customer Engagement

May 1, 2013 by Robin Fray Carey

Pharma is awakening to the "New Normal" in customer engagement. And that's good news for all you digital marketers. Last week I spoke to Craig Robertson, who is spearheading a new report from Accenture Life Sciences about the pharmaceutical industry’s accelerating adoption of digital and social marketing to reach patients and providers.[read more]

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Why Pharma Needs to Get Off the Social Media Bunny Hill

July 20, 2012 by Amir Kishon, PhD
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In taking a look at the activity of pharmaceutical companies in social media, I’ve provided a little of my own insight into measures brands can take to attract and engage while still meeting privacy and regulatory concerns. Despite the fact that there is currently minimal guidance in place for how pharmaceutical companies should participate, brands cannot afford leaving their social media initiatives in the hands of others.[read more]

Healthcare companies still don't "Get" Social Media

April 27, 2012 by Steve Olenski
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Health organizations that ignore social media may be missing opportunities to engage consumers.[read more]

 
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