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Hands On Social Media Training

125 Ways to Integrate Social Media to Zoom Your Business

August 31, 2011 by Pam Moore

"125 tips to integrate social media into your business starting today. While you are working on your business, marketing and social media plan you can begin to clean up some of your current sites leveraging some of the tips below."[read more]

4 Steps to Instant Social Network Omnipotence

August 30, 2011 by Vitaly Veksler

Take control of your social media channels with a daily email notification that provides a detailed summary of all events across your social networks.[read more]


Let's Get Social: 3 Reasons Your Company Should

August 20, 2011 by Taryn Erickson

Social media has proven success in the larger, retail driven market of business-to-consumer (B2C). How does that translate to your company, do you even need to be involved in social media space? If you participate, how do you manage a social media program and get the best return on investment (ROI)? "The Big 3" factors behind the need for Social Media.[read more]


Do Companies Need Social Media?

August 18, 2011 by Richard Murphy

The short answer is yes. So how should businesses balance security and transparency when engaging with the social web?[read more]

Starting in Social Media? The 5 P’s of a Perfect Program

August 18, 2011 by Taryn Erickson

"This article isn’t going to convince you WHY to use Social Media, but rather teach you HOW to best use it. Create your Perfect Program with your plan, position, platform, people and performance."[read more]

3 Organic SEO Secrets for Small Businesses

August 17, 2011 by Brett Relander

"Search engine knowledge is the first key to organic SEO success. Our friends at Google occasionally change or update their algorithm which affects the ranking of websites worldwide. Keeping up to date on changes within Google, Yahoo, Bing and others as well as taking the necessary steps to develop an organic SEO strategy and implement all the tactics can become a monumental task."[read more]

What Is Your Social Media Conversation About?

August 16, 2011 by Jeff Gibbard

" What businesses are struggling with is the very real possibility that they will have to engage with their customers on their terms, and in an environment where customers now have a voice. This puts all businesses under the microscope. This is why many businesses choose to focus on the tools. Somewhere in the way they talk about Facebook and Twitter is a glimmer of hope that the tool will save them from having to do the real work of caring and connecting."[read more]

Increase Your Klout Score

August 15, 2011 by Eric Schwartzman

"Klout is the company that’s attempting to use social signals to improve upon Google’s Page Rank algorithm as a way of measuring influence. Klout’s API had 2 billion calls last month and is working with over 3,000 partners and brands."[read more]

OpenAmplify and Radian6 Insights Integration – Marketing Hype or Analytics Reality?

August 14, 2011 by Marshall Sponder

"OpenAmplify looks interesting and sexy, particularly if it can be retrofitted to social listening platforms such as Radian6; other integrations exist, one of these is with Market Research company Millward Brown, has been using OpenAmplify since last year to help cut down on the manual coding of document verbatim (I’m assuming).[read more]

Group Blogging for Business: A Quick How-to Guide

August 11, 2011 by Heather Rast

"Maybe your analytics suggests that during periods when you post more frequently, the traffic among new visitors skyrockets, and readers spend a longer time on site. Or maybe your fresh content snares great discussion on Twitter, giving you the chance to extend your brand’s reach through a hashtag or RT. Sounding good?"[read more]


Social Media is a Constant Learning Process

August 10, 2011 by Ben Padley

"Through treating a brand’s social pages as a constantly learning process, a brand can learn from both fans and competitors to help establish the suitable means by which to develop the brand’s online presence and following."[read more]

Wanted: Social Media Leaders

August 10, 2011 by Debra Ellis

" The willingness and skills to lead are especially valuable in a social company. Social marketing is a new frontier with opportunities to discover, tools to learn, and communities to build."[read more]

Tips from Chris Brogan on How to Share Social Media

August 8, 2011 by Eric Schwartzman

"Chris Brogan (@chrisbrogan), best-selling author of Trust Agents and renowned blogger is immersed in social media daily. He juggles work and home life while being involved in every aspect of social media. We can all learn a few things from Chris with his insights into the complicated realm of how to share social media."[read more]

Innovation Adoption Cycle Applied to Social Networks

August 8, 2011 by Mac Ocampo

"According to Everett Rogers’ Diffusion of Innovation, any individual who engages with a particular innovation fits into one of its five categories. It’s really a great idea to apply such to social media platforms because it’s a no-brainer that every social platform is a product of innovation. And with innovation comes the notion that no social network is perfect. But before we dwell with that, let me give you a short description of each category."[read more]

5 Questions Every Business Website Must Answer

August 8, 2011 by Tom Pick

"Twitter, YouTube videos, text messaging…there’s no question attention spans are short. Everyone is busy, asked constantly to 'do more with less,' including most critically their time. To connect with buyers in this environment, your business website needs to provide them with the information they need—quickly and concisely."[read more]


Survey Results: Perceptions of Customer Service Delivered Through Social Media

August 8, 2011 by Cliff Figallo

ClickFox describes its offering as "customer experience analytics." Recently, in cooperation with the Edelman public relations firm, they conducted a survey across businesses and customers on perceptions of customer service delivered through the use of social media. The results are interesting, which led us to request an interview with a ClickFox representative who would answer questions about the deeper implications of the results.[read more]

Twitter: When Less is More. Tips for (Not) Getting Unfollowed

August 8, 2011 by Tia Fisher

"The news that @barackobama has apparently hemorrhaged 35,00 followers in the past few days has set the social media world sniggering with schadenfreude. These were the followers who presumably didn't appreciate being spammed with 113 tweets in the space of a few hours, exhorting them to tweet-lobby (twobby?) their local reps in Obama's support."[read more]

How To Keep People from Replying to Tweets

August 5, 2011 by Ken Mueller

This is another one of those posts where I lure you in with a strange title and then dash your hopes. Why? Because someone actually found my website by Googling: “How to keep people from replying to tweets”[read more]

Whole Foods Market’s Subtle Social Media Marketing Plan

August 4, 2011 by Brad Friedman

"Whole Foods is a great example of a company taking advantage of the power of social media to grow the bottom line. Maybe Domino’s Pizza is trying to follow the Whole Foods example. Until August 23rd, Domino’s is running an electronic ticker in Times Square displaying in real-time what consumers really think of the brand. We’ll be watching to see how that works for them."[read more]

10 Surefire Ways to Get Me to Follow Your Twitter Account

August 3, 2011 by Sean Nicholson

As a followup to my previous article on 10 Surefire Ways To Get Me To Avoid Your Twitter Account, I thought it might be a good idea to write a post detailing good habits that will attract me to review and (hopefully) follow your account. This post is dedicated to my good friend @michelejarchow who is just getting started on Twitter, so I...[read more]