HandsOnSMT

"Search engine knowledge is the first key to organic SEO success. Our friends at Google occasionally change or update their algorithm which affects the ranking of websites worldwide. Keeping up to date on changes within Google, Yahoo, Bing and others as well as taking the necessary steps to develop an organic SEO strategy and implement all the tactics can become a monumental task."[read more]

" What businesses are struggling with is the very real possibility that they will have to engage with their customers on their terms, and in an environment where customers now have a voice. This puts all businesses under the microscope. This is why many businesses choose to focus on the tools. Somewhere in the way they talk about Facebook and Twitter is a glimmer of hope that the tool will save them from having to do the real work of caring and connecting."[read more]

"Klout is the company that’s attempting to use social signals to improve upon Google’s Page Rank algorithm as a way of measuring influence. Klout’s API had 2 billion calls last month and is working with over 3,000 partners and brands."[read more]

"OpenAmplify looks interesting and sexy, particularly if it can be retrofitted to social listening platforms such as Radian6; other integrations exist, one of these is with Market Research company Millward Brown, has been using OpenAmplify since last year to help cut down on the manual coding of document verbatim (I’m assuming).[read more]

"Maybe your analytics suggests that during periods when you post more frequently, the traffic among new visitors skyrockets, and readers spend a longer time on site. Or maybe your fresh content snares great discussion on Twitter, giving you the chance to extend your brand’s reach through a hashtag or RT. Sounding good?"[read more]

"Through treating a brand’s social pages as a constantly learning process, a brand can learn from both fans and competitors to help establish the suitable means by which to develop the brand’s online presence and following."[read more]

" The willingness and skills to lead are especially valuable in a social company. Social marketing is a new frontier with opportunities to discover, tools to learn, and communities to build."[read more]

"Chris Brogan (@chrisbrogan), best-selling author of Trust Agents and renowned blogger is immersed in social media daily. He juggles work and home life while being involved in every aspect of social media. We can all learn a few things from Chris with his insights into the complicated realm of how to share social media."[read more]

"According to Everett Rogers’ Diffusion of Innovation, any individual who engages with a particular innovation fits into one of its five categories. It’s really a great idea to apply such to social media platforms because it’s a no-brainer that every social platform is a product of innovation. And with innovation comes the notion that no social network is perfect. But before we dwell with that, let me give you a short description of each category."[read more]

"Twitter, YouTube videos, text messaging…there’s no question attention spans are short. Everyone is busy, asked constantly to 'do more with less,' including most critically their time. To connect with buyers in this environment, your business website needs to provide them with the information they need—quickly and concisely."[read more]

ClickFox describes its offering as "customer experience analytics." Recently, in cooperation with the Edelman public relations firm, they conducted a survey across businesses and customers on perceptions of customer service delivered through the use of social media. The results are interesting, which led us to request an interview with a ClickFox representative who would answer questions about the deeper implications of the results.[read more]

"The news that @barackobama has apparently hemorrhaged 35,00 followers in the past few days has set the social media world sniggering with schadenfreude. These were the followers who presumably didn't appreciate being spammed with 113 tweets in the space of a few hours, exhorting them to tweet-lobby (twobby?) their local reps in Obama's support."[read more]

This is another one of those posts where I lure you in with a strange title and then dash your hopes. Why? Because someone actually found my website by Googling: “How to keep people from replying to tweets”[read more]

"Whole Foods is a great example of a company taking advantage of the power of social media to grow the bottom line. Maybe Domino’s Pizza is trying to follow the Whole Foods example. Until August 23rd, Domino’s is running an electronic ticker in Times Square displaying in real-time what consumers really think of the brand. We’ll be watching to see how that works for them."[read more]

As a followup to my previous article on 10 Surefire Ways To Get Me To Avoid Your Twitter Account, I thought it might be a good idea to write a post detailing good habits that will attract me to review and (hopefully) follow your account. This post is dedicated to my good friend @michelejarchow who is just getting started on Twitter, so I...[read more]

Humans have been hunter-gatherers for 95% of our existence, but yet in social media, everyone wants to be a farmer before we have learned how to forage[read more]

"With change there is always opportunity and that opportunity favors the nimble and adaptable among us; the early adopters. Early adopters are respected for their willingness to embrace what can be game changing technology early on and reap the benefits."[read more]

2-Day Hands-On Social Media Training Sessions Scheduled in Sydney, Singapore, London, Paris, Toronto, New York, Chicago and San Francisco---Eric Schwartzman (@ericschwartzman) has a message for those he refers as the “digitally illiterate.” “Digitally illiterate clients and digitally illiterate bosses have unrealistic expectations of...[read more]

"What some people fail to understand is that the bigger your circle of trust, the bigger your business potential. Your customer base resides inside the circle of trust, but when you focus on expanding the base of those that trust what your company stands for you also bring your staff and future staff, partners, vendors, mentors, influencers, journalists and collaborators into your story – and that’s how the circle builds your business."[read more]

"Every day I read too many blogs, too many emails, too many status updates, too many tweets...sound familiar? I have been on a mission this summer to turn the firehose down to a reasonable flow, and still feel like I am not missing out on something."[read more]