Analytics

Are you considering creating an animated explainer video for your business? Do you need inspiration on what to choose for an animation style, music, or script? We have 7 awesome examples of animated explainer videos that actually convert. From driving additional sales to user sign-ups to engaging visitors, we show you what works and what doesn't work with animated explainer videos.[read more]

Did your Facebook Page fare well during May? Did you achieve the number of fans and likes you set for last month? Is your Facebook Page performing above the average? These questions, and more, boggle the minds of social media marketers and marketing managers.[read more]

You’re creating an abundance of highly valuable social media content for your business’ blog, Facebook page, Twitter profile, Pinterest boards, and YouTube channel. However, your audience just doesn’t seem to be engaging with it. They’re not liking, commenting, sharing, pinning, or re-blogging any of it. It’s amazing content, so what gives?[read more]

Mark Phibbs, VP Marketing EMEA at Adobe

Even in the ad world content plays an important role. 68% of UK users responded that ads should tell a unique story which mentioned John Lewis and Guiness as good examples. One of the main ingredients should be the humour factor of the story. Funny is the driver for happiness, and outplaces “sexy” ads.[read more]

What are your Likes revealing about you?

Did you know that your 'Likes' could expose intimate details about you as well as personality traits you might not want to share with anyone? A recent study shows that it is possible to predict a range of highly sensitive personal attributes simply by analyzing the ‘Likes’ you have clicked on Facebook.[read more]

The majority of brands aren’t sure about how to measure the success of social ads, including Twitter promoted trends, featured Facebook posts and LinkedIn placements. Uberflip’s latest infographic illustrates the increasing adoption of social ads among marketers, the amount of dollars allocated on these channels, and the effectiveness of these paid social media campaigns.[read more]

Facebook recently released a how-to document titled, Tracking Facebook Ads in Google Analytics. It provides guidance and best practices for using url tagging to track your Facebook advertising efforts in Google Analytics. I recommend you download it![read more]

If you are guilty of spreading yourself too thin, the chances are high that you are falling into the trap of focusing on random acts of marketing and social media. We call them RAMs! RAMs are mean and dangerous. They love kitchen sinks.[read more]

If your business is looking to launch a social media program, a handy PowerPoint or flyer won’t be the resource you need to get started. Walmart spent 6 months of planning internally before they launched their social media program. Smaller businesses might be able to accomplish this in a month or two, but it’s not a quick project.[read more]

We noticed that companies are starting to discover that the real value of social lies not in marketing alone, but in leveraging the insights that they have gained – both offline and online – to be more responsive to key stakeholders such as current / prospective customers, employees and partners. We were curious to better understand the outcomes of social business on the business.[read more]

Best iPhone apps

The iPhone has become a much more integrated device for managing productivity. Recently, a new breed of iPhone apps have begun to hit the App Store that have more intuitive and sleek interfaces. After testing many, here are 11 of the best productivity apps that I've found for the iPhone.[read more]

When a social media campaign is done right, more leads and publicity are generated for a business. In fact, according to one study, 52 percent more leads are generated when marketers spend six or more hours a week engaging on social media compared to those who spend less time.[read more]

box office/shutterstock

Anybody who pays money for a social presence knows that volume and traffic toward your page, app or ad are critical metrics when assessing the effectiveness of your media. In this case, the amount of volume a film receives should be partially representative of its box office potential.[read more]

seo/shutterstock

Going through your website and finding pages that aren’t performing doesn’t take as much time as many realize. It may seem like a daunting task, but once you get going you’ll find that it’s actually quite simple. The first thing you need to do before you work with any pages is determine which old pages could use an SEO revamp in the first place.[read more]

While many firms still struggle to optimize their e-commerce efforts, the world has moved past them to m-commerce. As an example of the power of mobile, 45% of Groupon’s sales occur on mobile devices including smartphones and tablets.[read more]

Creating a buzz around a business and getting your target audience interested in your products or services is the first step to building a loyal community. In the short-term, this can lead to increased traffic and sales. In the long-term, this can establish a legion of brand ambassadors who function much like a team of guerilla marketers.[read more]

Zero Moment of Truth

A critical moment for consumer/brand interactions is the Zero Moment of Truth (or ZMOT). ZMOT encompasses the time between consumers’ first exposure to advertising for a product and the ultimate purchase decision—with emphasis on the online research of the product that happens in between.[read more]

Hootsuite Analytics

We use Hootsuite to shorten the links to our sales resources. Then, we create a custom report for that specific URL in Hootsuite. As we send out links to PDFs, videos, blog posts or whatever, we’re able to see the number of people that click on it. It’s simple really: make untrackable links trackable, and get a report.[read more]

Stats can become a very useful tool, if used properly and not abused. That goes for marketing as much as it applies to golf. Here’s six ways you can begin to leverage stats to improve your marketing and communications, both offline and online.[read more]

Like rooting for your favorite sport team, you can argue that Google Plus is bigger or smaller than anything else. But our understanding of the methodology of any study is slight and our experience and biases are a poor bellwether for the state of social media.[read more]