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Social Marketing's Future Moves Closer with the Integration of Wildfire and DoubleClick

March 27, 2014 by Debra Ellis
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The integration of Wildfire and DoubleClick.

Evolution from stand-alone tools that manage specific channels to digital marketing solutions that provide comprehensive insight to online activity is inevitable. Google’s integration of Wildfire’s technology into DoubleClick Digital Marketing is a sign that the social channel is changing and the future is much closer.[read more]

3 Ways to Create a Better Shopping Experience with Data

March 27, 2014 by Casey Barto

Better shopping with data.

Regardless of how your customer comes to you (i.e. mobile device, iPad, visiting a retail location, etc.) they have information to give you. If they are buying a pair of jeans in your store they are giving you their preferences, such as color, style, waist/length size, texture, amount they have spent, brand affinity and if they responded to a promotion.[read more]

Cloudera Makes Hadoop a Big Player in Big Data

March 26, 2014 by Mark Smith

Hadoop numbers

I had the pleasure of attending Cloudera’s recent analyst summit. Presenters reviewed the work the company has done since its founding six years ago and outlined its plans to use Hadoop to further empower big data technology to support what I call information optimization.[read more]

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Attention Marketers: Fortune and Digital Favor the Brave

March 25, 2014 by Robin Fray Carey

Adobe Digital Summit 2014 Salt Lake City, Utah.

Adobe’s Digital Marketing Summit opens today, and with 5,000 attendees anticipated there will be a lot to talk about. There are several important announcements of improved products, particularly in mobile, but their top-flight research arm is also announcing results from a recent (February 2014) survey of digital marketers.[read more]

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Five Useful Google Chrome Extensions for Social Media Marketers

March 25, 2014 by Andrew Hutchinson
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Hootlet

Extensions are a valuable time saver, and it’s worth ensuring these are noted when offering advice to any business or person looking to increase their social media profile. Here are five Google Chrome extensions that I’ve found highly beneficial as I go about my daily social media interactions.[read more]

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SMToolbox: Create Insights with Social Analytics from Zuum

March 23, 2014 by Steve Rayson

In social media we have no shortage of data; our key challenge is to understand the data and to create insights that will help us improve what we do. This week in the SMToolbox, we take a look at Zuum and how their social content strategy tool can provide actionable insights for social media marketers.[read more]

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The Internet Marketing Pyramid: Why Every Business Needs a Healthy Diet of all 5 Internet Marketing Groups

March 23, 2014 by Brian Hughes
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Marketing Targets

It’s been drilled into your head since childhood: “Eat your vegetables!” During school you’re told, “Make sure to include all five food groups in your diet.” Then, it becomes a matter of memorizing all five food groups and their respective importance.[read more]

Oracle Has Sunny Forecast for Cloud Computing

March 21, 2014 by Mark Smith

Ventana research

At Oracle’s recent cloud computing analyst summit in sunny Palm Springs, the company’s executive team insisted that it sees clear skies for its efforts in cloud computing. The summit was led by senior executive Thomas Kurian, who runs the entire product organization and reports directly to CEO Larry Ellison.[read more]

What's Your Post-Facebook Social Media Strategy?

March 20, 2014 by Maggie McGary
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Is your social media strategy getting rusty? (Image credit)

Suffice it to say that the writing is on the wall: Facebook’s free lunch for brands is dwindling fast so don’t be surprised when the inevitable happens and Facebook truly becomes what it already has become for many brands - an ad platform. It's time to start plotting your post-Facebook social media strategy.[read more]

Dark Data and Measuring Invisible Impact in Your Facebook Community

March 18, 2014 by Dan Sullivan
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Measuring impact on Facebook.

In digital communities, good brand managers spend their time observing and interacting with the hundreds or maybe even thousands of fans who engage daily by commenting and posting. These vocal fans are incredibly important, but they represent only a part of the story. Over 80 percent of brand fans are lurkers.[read more]

8 Things B2B Social Media Marketers Are Doing Wrong

March 17, 2014 by Mark Lerner

Many B2Bs have been skeptical of social media’s effectiveness, particularly because they felt there was no way to measure its ROI. The truth is, the reason B2B marketers have found social media ineffective for lead generation is because many of them are doing it wrong.[read more]

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Wearable tech meets extreme sports: Dan Larsen talks to @simonpearcelive

March 16, 2014 by Simon Pearce

Dan Larsen uses a transponder and robotic camera to create wakeboarding videos

Simon and Dan talked about how the move towards the quantified self is opening up exciting new applications in unexpected places. Dan talked about wearable technology that can automatically create action sports videos.[read more]

Audience Research on a Shoestring Budget

March 16, 2014 by Chris Syme

Audience research.

Ever play darts with a blindfold on? That's exactly what you're doing when you put together a social media campaign without audience research. Successful campaigns, whether long or short term, have some earmarks. First, they are based on the needs of your audience, not on yours. Next, they are based on measurable goals.[read more]

Why Small Brands Need Big Data

March 14, 2014 by Daniel Newman

big data / shutterstock

Every minute on the internet there are more than 2,000,000 Google searches, 685,000 Facebook updates, 200 million sent emails and 48 hours worth of video uploaded to YouTube. Not in a day or a week, but in a minute. That is a ton of information to process and frankly most companies are struggling with what to do about it.[read more]

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Social Startups: SocialRest Measures Social Shareability of Your Website Content

March 12, 2014 by Shay Moser
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Social Startups column.

“SocialRest competitors measure the social shareability of website or blog content, but miss out on the most crucial piece of the equation, which is understanding how users convert and influence others to convert,” Neatherly says. “SocialRest kicks in to see how that user’s followers react."[read more]

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Moneyball for Marketers: Marketing Automation’s Time in the Big Leagues

March 11, 2014 by David Cheng

Moneyball for marketers.

Stress your marketing automation and CRM tools to get the data you need, then whip your marketing and sales team in shape so they leverage that data into more sales, larger profits and happier customers. Moneyball for marketers isn’t relatively a new concept; just branded differently.[read more]

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Pandas, Penguins, and Hummingbirds, Oh My! What to Expect from Google in 2014

March 11, 2014 by Seth Rand

Google Algorithms

Somewhere deep in a California laboratory there is a world filled with pandas, penguins, and hummingbirds. Here is a look at some of the recent updates to Google’s various search algorithms and what to expect for the upcoming year.[read more]

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#SocBizShakeUp: SXSW Breakfast Panel Recap

March 8, 2014 by Mary Elise Chavez

Panelists at our #SocBizShakeUp breakfast

SXSW Interactive started with a bang thanks to Social Media Today’s #SocBizShakeUp breakfast event at the W Austin. A fantastic panel led by Robin Carey included Michael Stenberg from Siemens; Sandy Carter from IBM; Natanya Anderson from Whole Foods; and Andrew Bowins from MasterCard. Read on for a recap full of their insights.[read more]

Disrupt or Be Disrupted: Welcome to the Disruption Revolution

March 6, 2014 by Brian Solis

Disruption revolution.

This entire interview focuses on the big picture. It starts with how social media disrupted business, and then moves to the next iteration of the social Web that Brian refers to as true digital convergence. Brian reminds us that there are always constraints on resources. True innovation requires creativity, vision, and empathy and is a way of life.[read more]

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24 Things to Consider When Designing and Developing a Website

March 6, 2014 by Seth Rand
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Designing and developing a website.

From functionality and appearance to navigation and coding integrity, a lot goes into creating an eye-catching, user-friendly website. It doesn't end there, either. Web developers and designers must work together to produce websites that will be located by search engines, engage customers, and stimulate conversions.[read more]

 
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