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marketing best practices


The Inbound Marketing Guide to Shortening Your Sales Cycle

July 12, 2012 by Kevin Jorgensen

The quarter is over. A great time to reflect on the sales cycle... which I did while doing a little fishing last week. How long is your typical sales cycle? Every sales person knows that there tends to be a direct correlation between the length of your sales cycle and the size of your deal. The bigger the deal the longer and more complex the selling process and the greater the objections you must overcome. But that doesn’t relegate the role of sales person to order taker waiting for a prospect to make up her mind.[read more]

Best Practices from Carmine Gallo, author of "The Power of foursquare"

February 14, 2012 by Mike Lewis

Learn more about the power of C-H-E-C-K-I-N, or the seven ways to unlocking your business potential by using foursquare: Connect with Your Brand, Harness New Fans, Engage Your Followers, Create Rewards, Knock-Out the Competition, Incentivize Your Customers, Never Stop Entertaining, based on Gallo’sThe Power of Foursquare[read more]

Are Fortune 500 Companies Too Busy For Social Media?

December 4, 2011 by Steve Olenski

According to a study conducted by the Center for Marketing Research at the University of Massachusetts Dartmouth nearly one-third of all Fortune 500 companies are not on the social media bandwagon - at least not the Twitter and Facebook bandwagon.[read more]

Brand Interaction Increasing On Twitter

November 2, 2011 by Steve Olenski

The good news for brands and marketers is that 1/3 of brand followers are interacting via Twitter more this year than last year. The bad news is these same brand followers are very choosy about whom they follow with 80% following less than 10 brands via Twitter.[read more]

Social Media's Dirty Little Secret

September 22, 2011 by Steve Olenski

For all the time people spend on social media, it cannot nor will ever not be the answer to what ails your marketing campaigns.[read more]