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chief marketing council

The Major Disconnect Between Brands and Consumers When It Comes to Social Media

December 22, 2011 by Steve Olenski

A survey conducted by the Chief Marketing Officer (CMO) Council and Lithium, a social media tech firm, revealed a huge divide between what marketers think consumers want vs. what consumers really want when it comes to social media.[read more]

Social Media and Integration Chief Among Marketers' Priorities

July 20, 2011 by Steve Olenski

57% of marketers plan to increase their marketing budgets this year with a priority on incorporating social media across all channels[read more]