frank barry posts, articles, and infographics

Social Media for Social Good: 3 Secrets to Raising Big Bucks Online

January 10, 2012 by Frank Barry
with 1,738 views

According to a study by Blackbaud, NTEN and Common Knowledge, over 92% of nonprofit organizations have a presence on at least one social networking site, but most raise very little money through their social activity. In fact, 87% have raised under $1000 on Facebook since they began using the platform. [read more]

Online vs. Offline Fundraising Debate: Which Channel Rules? [INFOGRAPHIC]

October 14, 2011 by Frank Barry
with 582 views

re you searching for ways to raise more money? How about reach new donors or activate old ones? Maybe you're trying to get more from existing donors? Any way you slice it, fundraising is a necessity for most nonprofit organizations. Focusing your fundraising strategy on the right things and optimizing your efforts can produce significant returns. But how do you know what to focus on or where to optimize? [read more]

The 3-Legged Stool of Online Success: SEO, Email Marketing and Social Media

September 8, 2011 by Frank Barry
with 3,336 views

You know how a 3-legged stool works, right? If you're missing one of the legs or have a weak leg the stool will eventually fall to the ground. It takes all 3 for the stool to be successful at it's job - holding you up. The online world has a similar 3-legged stool - SEO, Email and Social. All three work in harmony to support a comprehansive online presense. If you're missing one, the others suffer. [read more]

40%, Real Change, and The Power of Social Fundraising [INFOGRAPHIC]

August 22, 2011 by Frank Barry
with 3,796 views

Did you know that over 90% of the nonprofits in the world use at least one social networking site? If you tie that to the fact that almost half the American population uses Facebook you quickly start to see that social media is taking over the nonprofit world (just like it's doing in the business world). Knowing that nonprofit supporters around the world have been adopting the use of social networking in their daily lives we set out to figure out if the use of social networks had any impact on social fundraising. [read more]

9 Social Media for Social Good Sites You Won't Want to Miss

August 8, 2011 by Frank Barry
with 3,229 views

It's amazing to watch technology evolve. Think about it for a second. Ten years ago there was no Facebook, Twitter or YouTube, Google+. But now over 300 million people log-in to Facebook daily, Twitter supports over 50 million tweets per day, and 2 billion videos are watched every day on YouTube. This is a great sign for the non-profit (and business) world. Why? Well, the non-profit sector is built on human connectedness, relationships, passion and the desire to create positive change in the world. [read more]

4 Critical Components to Your Email Marketing Strategy

July 27, 2011 by Frank Barry
with 1,514 views

Email is a a form of communication (and full blown industry) that’s been around for a while. There are very well established best practices, standard metrics that are tracked, widely accepted and proven statistical data to measure your effectiveness by and countless bits of information on the web to teach us how to do email marketing and communication well. Funny thing is though; a lot of us don’t listen (or get off track due to the need to drive results in the short term). [read more]