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Direct Mail

SoLoMo: Are You Paying Attention Marketers?

March 4, 2013 by Sharn Kandola

For eons now, marketers have used (the not so easy) direct mail approach to target customers. But, with the sweet, smartphone digital database, customers are volunteering golden information nuggets in exchange for products or services – and a digital marketer can use that information immediately to share nearby deals, events and opportunities to a potential customer.[read more]

Direct Mail Now Integrated With Google

December 18, 2012 by Steve Olenski

We live in a world where the front door to virtually every business is their website. This is as true today of dentists and landscapers as it is of online retailers. If your website stinks, chances are your marketing will stink too. The direct mail industry is figuring this out, which is why many of the hands-on, innovative direct mail houses have started to offer web design services to complement their bread and butter.[read more]

How Social Media and Digital Print Works for Business’s – A Working Example

February 13, 2012 by Gareth Case

So, social is sorted, but remember we said we were going to make ourselves different. Everyone is doing the social thing, if anything, it’s being overdone, as e-mail was in the 90′s and DM was in the 80′s. So it needs to be integrated as part of your overall strategy.[read more]


Top 5 Causes of Customer Drop-off in Microsite Marketing

August 3, 2011 by Dominique Ellis

Microsites are becoming a vital tool in the marketer’s arsenal, providing a landing page that serves as a doorway to trackable data gathering on customers entering your site. Many business owners worry about customer drop-off rates when using microsites. Customer drop-off is a common and unavoidable occurrence in online marketing. It’s going to happen to some degree. Resign yourself to it. However, there are some steps you can take when designing a microsite that will help keep those rates low. Here, we’ve compiled a list of the top 5 causes of customer drop-off and how to avoid them.[read more]