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buyer personas

Buyer Personas: The Keys to Content Marketing

February 9, 2014 by Pam Dyer

Buyer Personas

Buyer personas are tools that help bridge the gap between customer experiences and expectations and the assumptions that brands make about their target audiences. Based on real data, they include educated guesses about personal histories, motivations, concerns, and pain points.[read more]

Are Your Buyer Personas More About You Than Your Buyers?

October 17, 2013 by Tony Zambito

Companies today must check against their current status quo thinking about buyers. Being careful to not influence with self-referential code and projecting one’s own beliefs on customer views. What matters most is to understand what buyers think, the context in which they think, and why they think as they do.[read more]

Do Your Buyer Personas Look Like They Are from 1980?

September 13, 2013 by Tony Zambito

time to update your buyer personas (Photo: EJP Photo)

It is downright scary. Pressure is building to come out of the recession and light a fire under growth. Marketers and sellers are responding impulsively. How? Slipping back into a time warp of the ‘80’s. But sliding backwards is not the direction B2B organizations need to be heading right now.[read more]


Do Brands Understand What Motivates Sharing?

April 20, 2013 by Ben Martin

According to a recently released study what you Like on Facebook is an indication of your personality, right down to sexuality, political leanings and intelligence. Too few brands have yet to understand this connection.[read more]

When Did You Last Map the Buying Process of Your Customers?

August 6, 2012 by Tony Zambito

It’s a fact that buyers have radically changed their buying behavior. This must be tied to execution changes in both marketing and sales.[read more]

How to Use LinkedIn to Create Tight Buyer Personas

July 7, 2012 by Sean Royer

Image courtesy of author

Buyer personas are a great way to connect your content with the needs and wants of your buyers. Personas are drawn from LinkedIn member profiles and provide parameters that help you with your targeting. Out of the big 3 social networking sites, LinkedIn is the place to display your professional profile. Unlike Facebook and Twitter, it's focused on professional titles and duties.[read more]