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One Google+ Feature that Could Change Your Conversations

April 25, 2012 by Nick Rock

Whenever I post, everyone who has circled me will see my public post in his stream, relevant or not. Business post or personal stuff, it doesn’t matter.To separate my sharing I need to choose a circle with members I have added, but what about members that have circled me but I haven’t circled them?[read more]

Building Friendships for Business - Leveraging Circles (Part 3)

September 25, 2011 by Michael Klein

"For businesses you need to not just keep track of your circles individually but you need a way to track your circles over the course of a relationships and across a number of different tools. Trying to do this in your head or on a napkin will be an impossible task."[read more]

Social Marketing - Leveraging Circles (Part 2)

September 24, 2011 by Michael Klein

"How does your behavior change now that you’re dealing with friends? Would you phone your friend up at 2 a.m. to offer your 50% off sale? Would you spam them? Would you flood their wall with news of your impending sale? I hope the answer is a resounding no to all of the above."[read more]

Leveraging Circles (Part One)

September 23, 2011 by Michael Klein

"What’s intriguing about these ‘circles of friends’ is social media sites are now starting to realize the value and potential of segmenting groups like this. For example, Google+ offers the ability to organize relationships using the same segmentation principles and Facebook just released a similar feature where you could choose to update your status targeted at specific circles."[read more]


Where Will Google+ Find Its Sweet Spot?

August 4, 2011 by Chris Harris

Google+ has made a great start to life in the social networking world, but has it got the feature-set to contend with the current major players?[read more]