It’s already been 10 years since Mark Zuckerberg and associates came up with the revolutionary concept of Facebook. It soon became mainstream, morphing into a multibillion dollar company traded at the New York Stock Exchange and taking hold in the lives of over 1.28 billion users across the planet.[read more]
Because there are many ways to quantify the value of social media, marketers continue to struggle with social measurement. Based on the collective response of over 320 marketers reflected in our first annual report on The State of Social Media Marketing: Top Areas For Social Marketing Investment and Biggest Social Marketing Challenges in 2012, we are starting to see clearly see measurement patterns based on industry, which are driven by the way they define social marketing success. In this blogpost we identify key social measurements that are most popular by industry.[read more]
The Super Bowl XLVI was a social media success thanks to the Indianapolis Super Bowl XLVI Host Committee and team at Raidious, who created and managed the first ever Super Bowl Social Media Command Center. Using the Awareness Social Marketing Hub, the were able to capture a tremendous amount of data and here is just a taste of what they will do with it.[read more]
Photo credit: Dezeen.
The consolidation of this digitally people-based environment has caused that human media brings closer the human component to the online, technologies, digital world and the social Web. Day after day, the relationship between people and the Internet is stronger and cohesive.Here you’ll find 10 undeniable facts that show the emergence of...[read more]
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