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baby boomers

5 Reasons Why You Should Market to Baby Boomers

January 27, 2014 by Tracy Sestili

Market to Baby Boomers.

When I teach social media to students at San Francisco State or AcademyX or Hult International Business School, I always get the same “Are you crazy?” look when I tell them 33% of Twitter is made up of 55 years and older. And, it’s growing. Since 2012, that age bracket (55-64) has grown 79% on Twitter.[read more]


Social Media is a Baby Boomer

May 28, 2013 by Howard Gross

Thus, organizations will be best served if they look beyond age - or gender, race and ethnicity for that matter - for the most capable individuals. After all, diversity is another fundamental principle of innovation, because the best ideas usually don’t come from any single person or position, but where people and possibilities intersect.[read more]


Social Media, Email and Top Online Activities of Baby Boomers and Beyond

June 6, 2012 by Erin Read Ruddick

What do (older) people do online? A new infographic from CreatingResults illustrates facts about social and email, plus top online activities of baby boomers and beyond. Infographic charts are broken out by age group, so you know where to spend your marketing time & money.[read more]

Confessions of A Social Media Girl: Baby Boomers on Facebook, The Digital Generation’s Albatross

April 6, 2012 by Veronica Guzik

I apologize to the Boomers I’m offending, and will say that I understand your need for formality, because being polite and professional was pounded into your brains from a young age. I also understand how proud you are of your family, and the legacy that you can review on Facebook. It’s not your fault that you are now reliving your youth at age 50 something, and trying to catch up with the current trends.[read more]

To Email Boomers or Not to Email… Is that the Question?

July 20, 2011 by Erin Read Ruddick

comScore recently reported that web-based email use among those younger than age 55 is on the decline. In response, many pundits are inferring that email will soon not be viable for engaging consumers. Many B2C marketers are examining online strategies and, in some cases, reducing the frequency of email messages delivered to their...[read more]

Boomers too Old for Social Media? Not a Chance!

September 27, 2010 by Sally Falkow

Baby Boomers are jumping on the social media bandwagon at a rapid rate. Previously viewed as laggards, those over 50 are now one of the fastest growing segments in social media adoption. In the last year, social networking among 50-plus Internet users nearly doubled — from 25 percent to 47 percent, according to a Pew study. That’s...[read more]

The End of “The Facebox”

April 21, 2010 by Abrams Research LLC

Sorry, kids. If you thought that friend request from your mom was bad, you haven't seen anything yet. According to a 2009 study by the Continuum Crew communications firm, last year saw a “dramatic rise” in the amount of time your parents and grandparents spend using the internet and social media platforms. Gone are the...[read more]

User Generated Content is Booming for Baby Boomers

February 16, 2009 by Sam Decker

A marketer from a manufacturer brand recently asked me if user generated content was relevant to the baby boomer and senior population. Boomers make up of 35% of the Internet population. While it's true that Millenials (the 13-24 generation) share content at double the rate of Baby boomers (56%), 31% of Baby Boomers share their own user...[read more]

A new SAP blogger

November 30, 2007 by Thomas Otter

Very good to see Edward Brice is now blogging. He is a marketing VP here at SAP. This is what he is writing about. What's more interesting is I find my “over 40” colleagues completely confusing themselves, and truly believing that the world as we know it, in a marketing context, is coming to an end. As they see it the...[read more]