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Gods of Retail War 2014

March 27, 2014 by Robert Passikoff

Walmart's coming for you, GameStop!

Watch out, GameStop, Walmart has a double-barreled shotgun pointed at you! Or a neutron ray gun. Maybe even the Sword of Sparda. Not literally of course, but in that Walmart kind of we-have-you-in-our-sites way they get when they sense a market opportunity.[read more]

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Black Friday: Top US Retailers Battle for Social Media Attention

November 29, 2013 by Mihaela Lica Butler
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Black Friday retail / shutterstock

Walmart began its fight for Black Friday supremacy last week, when the world's largest retailer decided to match some of Target and Best Buy’s top Black Friday bargains. The company managed to drive shoppers' interest not only using traditional marketing and PR strategies, but also engaging them via social media, like never before.[read more]

Amazon vs Wal-Mart: How Online Strategy Can Meet In-Store Opportunity

May 14, 2013 by Paul Dunay

When Wal-Mart announced plans to use its retail locations to fulfill online orders last week, the media and business community broke into a collective game of word association. The word? Amazon. At the end of the day, Wal-Mart’s rise to online dominance really just revolves around turning an otherwise complicated shopping experience into one that feels quaint and easy.[read more]

Walmart Evolves with SoLoMo

February 28, 2013 by Chris Horton

In October of 2012, Walmart said the company expects to meet its $9 billion online sales projection for the fiscal year ending January 2014; while not close to Amazon’s 62 billion in net sales, it is nearly double Walmart's 2011 online sales of $4.9 billion.[read more]

Has Black Friday Become Thoughtless Thursday?

November 23, 2011 by Steve Olenski

Major brands - from Walmart to Kmart to Sears to Old Navy, to name but a few, will be open for business on Thanksgiving night. As if that's not bad enough, one major department store is running a commercial which features someone stealing something out of another person's shopping cart.[read more]

Walmart and Amazon Duke It Out With Dead Trees

November 3, 2009 by Alan Maites

The current Walmart vs. Amazon.com battle of the bestseller books points out one of the oldest marketing problems of all: Confusing the package with the product, the medium with the message, the benefit with the feature. In 1992, back in the Stone Age of the Internet, a now-famous New York Times article declared “The End of Books,...[read more]

People of Walmart - a runaway hit Wal-mart can't (& shouldn't) stop

September 8, 2009 by BL Ochman
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People of Walmart is a new blog that lets people upload, rate and comment on photos of oddly dressed people seen shopping at Wal-mart. It's gone viral, and it would seem there's not a damn thing Wal-mart can - or should - do about it.Wal-mart should be a good sportIf Wal-mart tries to squash the site, they'll quickly become the laughing...[read more]

 
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