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How are Travel Brands Using Social Media for Marketing?

August 11, 2011 by Achintya Gupta
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"Social Media has always been an attractive avenue for travel brands. The prime reason is that travel is a very social experience both as a purchase as well as an activity. People consult their friends for travel recommendations and seek their advice for places they should visit, airlines they should prefer and hotels they should stay. Moreover, people travel with their friends, make new friends during trips and travelling together (at least for holidays and leisure) is always considered more exciting that travelling alone." [read more]

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