Webinars posts, articles, and infographics | Social Media Today
Sign up | Login with →



Best Thinkers Webinar Recap: The New Secret Sauce for Customer-Centric Enterprises

April 2, 2014 by Paul Dunay

online communities

This week I moderated another great webinar from the SocialMediaToday Best Thinker webinar series, this time on the topic of Online Community: The New Secret Sauce for Customer Centric Enterprises. Panelists included Vanessa DiMauro,Tamera Rousseau-Vesta, and Nathan Roth.[read more]

3 Essential Podcast Tools for Stellar Webcam Events

March 11, 2014 by Chris Syme

3 essential podcast tools.

Thinking about producing a video podcast or webinar? Before you do, make sure you check out these three essential tools that won't break the budget. They just might help you avoid the three biggest errors that podcast producers make. There is no reason to spend a ton of money on lighting, but you need to pay attention to what kind of lighting you use.[read more]


SlideShare: The Undisputed Heavyweight Champion of B2B Social Media Marketing

February 26, 2014 by Chad Pollitt

SlideShare knocks us out / shutterstock

If you’re a B2B marketer who hasn’t been bitten by the SlideShare bug yet, let me help infect you. I’ll save you the standard sales pitch about its audience, ease of use and features and get straight to the skinny: SlideShare out-converts all other social media websites on the planet. And the competition isn’t even close.[read more]


The Social Customer Engagement Index Webinar: Use & Effectiveness of Social Media in Customer Service [WEBINAR REPLAY]

January 28, 2014 by Amelia Smith

In this webinar we preview results from the fourth edition of the The Social Customer Engagement Index, sponsored by SAP, an exclusive whitepaper being released later this year. In late 2013, we surveyed our audience...[read more]

Webinar Attendee and Registration Statistics [INFOGRAPHIC]

December 20, 2013 by Tom Treanor

webinar stats (via ON24)

Webinars can be very powerful marketing tools (which is why so many companies are doing them). When starting out with webinars, there are several areas where people have misconceptions. Here are some of the most common, as well as an infographic full of webinar stats via ON24.[read more]


Reengineering for the Age of Social Selling: Structuring the Modern Sales Team

December 3, 2013 by Paul Dunay

social selling / shutterstock

Last week I moderated another webinar in the Social Media Today Best Thinkers webinar series, this time on the topic of Reengineering for the Age of Social Selling: Structuring the Modern Sales Team. Panelists included Jill Rowley, Sandy Carter, and Anneke Seley.[read more]


Socially Driven Collaboration: How Social Business is Changing The Roles of Marketing and IT [WEBINAR REPLAY]

November 21, 2013 by Amelia Smith

Oracle, Leader Networks, and Social Media Today recently conducted an online survey of over 900 marketing and technology executives to learn how companies are leveraging social technologies and practices throughout...[read more]


What’s the ROI of an Influencer? [WEBINAR REPLAY]

November 13, 2013 by Amelia Smith

Influencer marketing takes into account the value of social networks in which the opinions of some individuals carry more weight than those of others. While traditional marketing broadcasts a message to an entire...[read more]

Are Podcasts the New Video Content?

November 11, 2013 by Sasha Zinevych

Podcasts galore! / HubSpot

Podcasting appears to have usurped the roles of infographics and video among industry discussions of multi-media branded content. A recent survey by The Social Media Examiner (SME) of 300 industry professionals found that 24% of marketers intend to begin using more podcasts in the next 12 months[read more]


Best Thinker Webinar: Making Predictive Analytics Productive

November 7, 2013 by Paul Dunay

This week we held another webinar in our Best Thinker webinar series, this time on the topic of Predictive Analytics. Many of the questions from our audience revolved around topics like: Sentiment - have we really cracked the code? How do you ensure you have the best possible data? We love your questions so keep them coming![read more]


Putting the "Social" in Social Enterprise #SMTLive Storify

October 30, 2013 by Suzie McCarthy

HootSuite Logo

On Oct. 29, we held an #SMTLive webinar sponsored by HootSuite called "Success with Social: The New Enterprise." We were joined by panelists from Hootsuite, IBM, and LogMeIn. This Storify gives the highlights of the accompanying tweet chat.[read more]


The Power of Advocate-Created Content #SMTLive

October 22, 2013 by Suzie McCarthy

SocialChorus Logo

On Oct. 22, we had a great webinar entitled "Your Advocates' Content Outperforms Your Own: Learn to Leverage Advocates to Create Brand Content." In this Storify, we've compiled the highlights from the accompanying #SMTLive tweetchat.[read more]


How to Make the Right Mobile Move: #SMTLive Webinar

October 16, 2013 by Suzie McCarthy

Responsive Design | shutterstock

On October 15th, we had a great Best Thinkers Webinar on mobile optimization. Our panelists all agreed that you ignore mobile at your own risk. Here are some of the highlights from our #SMTLive tweetchat:[read more]


How to Make the Perfect Social Cocktail: #SMTLive Webinar

October 10, 2013 by Suzie McCarthy

On Oct. 10, we had a special edition of our Best Thinkers Webinar series sponsored by GNIP entitled "The Social Cocktail: How Social Data Offers Limitless Possibilities." This is a Storify post featuring some of the highlights from the #SMTLive tweetchat.[read more]


Spreadable Doesn't Have to Be Viral: #SMTLive Webinar

October 9, 2013 by Suzie McCarthy

Social Media Community | shutterstock

On 10/8 we had a fantastic Webinar on how spreadable media is reshaping the contemporary understanding of content and messaging. As always, our SMTLive community was incredibly engaged. The following are some of the highlights from our accompanying Tweetchat.[read more]

Webinar Replay: Mobile, Social, and Best Customer Experiences

September 5, 2013 by Kelsey Arnold

Mobile, Social and Best Customer Experiences: How to Spread the LoveThe vast opportunity that social media and mobile technology create is also its key challenge: How do you ensure that your brand creates a seamless customer experience? In 1999 Bill Gates famously said, “A fundamental new rule for business is that the Internet changes...[read more]


Inbound Marketing vs. Marketing Automation: Do Real Relationships Scale with Technology? [WEBINAR REPLAY]

August 8, 2013 by Kelsey Arnold

Inbound Marketing vs. Marketing Automation: Do Real Relationships Scale with Technology?By the time customers first meet a supplier, they’re already 57% through the sale cycle. Clearly, inbound marketing plays a significant role in your sales process, but inbound marketing can take many forms. Is your message getting through to your...[read more]

Where and Why You Should Publish Short-Form Content

August 6, 2013 by Pawan Deshpande

Cooking up some short form content

Short-form content, unlike longer e-books and whitepapers, provides bite-sized information that’s easily digestible. The beauty of short-form content is that it lends itself to a variety of formats and can be repurposed into longer pieces. Here are some examples of short-form content and tips on how to use them.[read more]


Webinar Replay: Talking to the C-Suite: How to Get Buy-in for Your Social Strategy

July 31, 2013 by Kelsey Arnold

Talking to the C-Suite: How to Get Buy-in for Your Social StrategyNo longer the province of early adopters, social media has made an indelible mark on the minds of leading brand strategists, marketing professionals, and in-house communications experts. But has its power and potential yet penetrated the consciousness of the C-Suite? Has...[read more]


Your Brand On the Social Web: A Key to Corporate Reputation [WEBINAR REPLAY]

July 24, 2013 by Kelsey Arnold

You’ve spent a lot of time building your brand, but what do people say about you when you’re not in the room? That's what defines your reputation - so it's wise to pay attention to those conversations. How do you stay actively involved in conversations about your company or products when it's impossible to be everywhere at once?When...[read more]