Webinars posts, articles, and infographics

The End of the Webinar

May 15, 2012 by Barry Feldman
with 254 views

This isn’t really an article. It’s a quiz. First question: What do you remember most about the last webinar you attended [read more]

How to Use Google+ Hangouts on Air

May 7, 2012 by D William Jones
with 576 views

Shots Studio/shutterstock.com

On May 7th Google started rolling out the Hangouts On Air feature worldwide. Here is our take on how to use it. While it is still in the introductory age, one still needs a jumping off point. [read more]

Audio Archive: What are the Best B2B Social Practices Right Now?

May 3, 2012 by Cliff Figallo
with 458 views

Businesses that deal with other businesses do not have the multitudes of social media-active consumers who are pushing retail companies to change the way they buy and sell through more social contact and personal interaction - to behave like people as they interact with people. But the Web is now a social “place” and the potential gains... [read more]

Social Selling, SalesChaosTV, and No B.S.: Learn for Yourself Next Wednesday

April 27, 2012 by Paul Simon
with 276 views

Plenty of terms describe either or both of the guys who make up SalesChaosTV. Another thing you certainly can say about Dan Waldschmidt and Todd Schnick is that neither hesitates to speak frankly about what’s on their mind. [read more]

Audio Archive: Social Media and Non-Profits: Networking for a Cause

April 26, 2012 by Cliff Figallo
with 578 views

Networking for a Cause: How Can Non-Profits Optimize Social Media?How does a successful social media approach for a non-profit differ from consumer-centered approaches? Due to the difference in mission between non-profit organizations and for-profit businesses, the tone of the conversations in their respective online communities tends to... [read more]

A Start-Up Nightmare: the Department of Labor Audit and How to Avoid It

April 20, 2012 by Robin Carey
with 533 views

One of my most painful memories in business way the four days I survived a New York State Department of Labor audit of my employees (that would be one, me.) Talk about butt-twisting agony. With that in mind, I’ve been very conservative about how I designate Independent Contractors at Social Media Today. This issue has never been more important, as businesses become more virtual and task-driven. [read more]

Audio Archive: How to Build and Leverage Great Content Online

April 18, 2012 by Cliff Figallo
with 414 views

How to Build and Leverage Great Content OnlineSponsored by Content is what drives the Web economy, and today’s online audience is hungrier than ever for content that serves a personal, economic, or professional purpose. That audience has a wide selection to choose from, and the challenge for a content provider is to earn the consumer’s... [read more]

Audio Archive: The Total Life Cycle of the Social Customer

April 11, 2012 by Cliff Figallo
with 366 views

From Monitoring to Impact to Loyalty: The Total Life Cycle of the Social CustomerThat simple process is in reality a complex life cycle, requiring great internal coordination, often among multiple departments, agility to keep up with changing technology and customer preferences, and social media-savvy staff to engage the customer in a... [read more]

Audio Archive: Women and Social Media

April 5, 2012 by Cliff Figallo
with 516 views

Women and Social Media:Passion + Purpose = Conversion Are social media sites the “killer app” for reaching a female audience? And where do female web users congregate? The great growth surge seen by social photo-sharing site Pinterest is driven by women, rather than the males who more often make up the demographic of geeks and early... [read more]

Audio Archive: A Global View of Social Media

March 30, 2012 by Cliff Figallo
with 266 views

How Does Social Media Work Abroad? A Global View of the Online WorldHow do approaches to social media and the interactive web vary around the globe? These technologies have been adopted in many large markets outside of the United States and the English-speaking world, with online social applications being developed and cloned in China,... [read more]

Will New Apps Drive Businesses to “Hangout” on Google+?

March 30, 2012 by Justin Maas
with 302 views

In another attempt to drive more people to actually use its social media platform, Google has made Google+ Hangout Apps available publicly all over the world. These apps allow users in a hangout to play games, work together, or just mess around. [read more]

Audio Archive: Social Media as a Small Business Tool

March 21, 2012 by Cliff Figallo
with 503 views

Social Media as a Small Business Tool Sponsored by For small to medium businesses (SMBs), performing sales and marketing while providing attentive customer service often means stretching a narrow, if not nonexistent, budget to its limits. More recently, social media has proved to be a valuable - and affordable - tool to improve customer... [read more]

The Conference Compression Factor

March 20, 2012 by Terry Coatta
with 226 views

Associations invest a huge amount of effort into creating great conference experiences, but that only provides member value over a 2 or 3 day period. What about the rest of the year? [read more]

Audio Archive: Does Pinterest Have a Future?

March 15, 2012 by Cliff Figallo
with 582 views

Does Pinterest Have A Future?Pinterest, a new kid on the social media block, has received a lot of attention over the past few months as its membership numbers have soared. It appears to be filling a niche not covered by any major existing social platforms, and serves as a marketing tool for businesses selling easily photographed... [read more]

Audio Archive: Liberating Big Data

March 8, 2012 by Cliff Figallo
with 192 views

Liberating Big Data: Can You Be Part of the Online Data Revolution?Big Data is discussed everywhere these days. It's now understood as an unavoidable fact of life that data is being collected everywhere about nearly everything you and other consumers and businesses do online. But beyond that, it’s often a mystery as to where... [read more]

Audio Archive: B2B and the Complex Sale

February 29, 2012 by Cliff Figallo
with 189 views

B2B and the Complex SaleThe nature of complex sales has changed dramatically with the adoption of the Internet as a research tool. People on the sales end are much less in control of the process because customers can now find out much about the supplier without asking them directly. Potential customers can discover facts about the... [read more]

Audio Archive: How is Big Media Adapting to a Social Media World?

February 23, 2012 by Cliff Figallo
with 271 views

How is Big Media Adapting to a Social Media World Big Media got big in the ages of broadcast and print, when corporations controlled the flow of content and consumers had few opportunities to interact and contribute. That balance has shifted radically over the past decade, as billions of consumers... [read more]

The future of social media - a global research project

February 17, 2012 by Rebecca Dearden
with 693 views

Soulart/shutterstock

I'm looking for five recognised social media experts to share their thoughts in a future-focused global research project.This is a significant research project being undertaken by the International Centre for Research in Events at Leeds Metropolitan University. As part of the global study, we want to carry out short interviews with... [read more]

Twitter As a Help Line? Have We Ever Come a Long Way

February 16, 2012 by Paul Simon
with 591 views

The extent to which some companies have embraced a progressive strategy in what I consider a relatively short time is impressive. Wasn’t it just yesterday that getting a response when you emailed a company was iffy, much less receiving a Tweeted response within hours, even minutes? [read more]

Audio Archive: Is Twitter the New Help Line?

February 15, 2012 by Cliff Figallo
with 482 views

Is Twitter the New Help Line?Improving Customer Service with Social MediaEver gotten a response to a customer service request that went something like this? "Thank you for contacting the ABC Company. A representative will respond to you sometime this year.” OK, a year may be stretching it, but it often feels like your concern is not... [read more]