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Video Storytelling: Hey B2B, Lighten Up! An Interview with Tim Washer, Part II of II

March 17, 2012 by Kathy Klotz-Guest
with 521 views
0

Boris Bulychev/shutterstock.com

Ikea did a funny video. B2B has to kick it up a notch. What Ikea did was make it look like an improv troop. They did these funny short vignettes around an office or a kitchen set-up. It was phenomenal. Now, you have Madison Avenue agencies doing this stuff. [read more]

What Social Marketers Can Learn from Ford, Cisco, and HBO: Interview with C.C. Chapman

December 5, 2011 by Mike Lewis
with 1,247 views
0

C.C. Chapman discusses best practices from top brands who are integrating social media into all aspects of their businesses. [read more]

Is Social Business Ready to Grow Up?

October 3, 2011 by Joel Selzer
with 591 views
2

"Simply put, no organization can become a social business unless its social strategy and tools are woven into that organization's underlying business processes and content, as Salesforce is attempting to do. Otherwise, social is simply a nice-to-have tool rather than a must-have-platform and transformational opportunity." [read more]

Marketing Trends for 2013 and beyond

September 27, 2011 by Gareth Case
with 3,863 views
2

"We cannot underestimate the technology companies when it comes to trends. Just 3 and a bit years ago no-one even knew what the App Store was, yet now there are nearly 500,000 apps to download and more than 10,000 new ones submitted every month, and that’s not including Android or any other platforms. Be sure, they will re-write the rule book once more before the end of 2015." [read more]

How Cisco Successfully Integrates Social Media Into Their Organisation

April 19, 2011 by Dado Van Peteghem
with 3,216 views
5

If 2010 was the year in which companies started to believe in the power of social media, then 2011 will be the year of structural implementation of social media within the organisation. It became clear that social media are more than just a new marketing channel; they can become the pivot of the modern organisation. [read more]

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The Lucky 7 Tips to Successful Engagement on Facebook

December 7, 2010 by Lindsay Kniffin
with 10,203 views
4

It takes more than a great brand and good content to keep your audience engaged on your Facebook page. After all, with 500 million active users and growing, Facebook represents the third most populous country in the world. With over 80 communities on Facebook, Cisco puts engagement at the core of what we do on Facebook. Cisco’s corporate... [read more]

Test-driving Telepresence

May 14, 2007 by Josh Bernoff
with 258 views
0

by Josh BernoffCharlene and I had a chance to test out Telepresence last week. Telepresence is a new product from Cisco -- essentially a new form of videoconferencing that's designed to be as realistic as possible. I sat in a specially designed room on Boxborough, Massachusetts while Charlene was in a very similar room in San Jose, and... [read more]

Cisco / Webex and What Your Blog Visitor Stats Can Tell You

March 15, 2007 by Zoli Erdos
with 178 views
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The news of the day is clearly Cisco's $3.2B acquisition of Webex.  Give it half an hour and TechMeme will become useless for the rest of the day, as Cisco/Webex news will push out everything else.But that's not what my post is about...  the first news on the deal came out less then an hour ago, around 6am PST.  Unaware... [read more]

Social Networking Attracts the Big Iron Boys - Where Re-focusing on the People Is a Must

March 7, 2007 by Luis Suarez
with 231 views
0

(Previously, on elsua - The Knowledge Management Blog at ITtoolbox)Tags: Matthew Ingram, Social Media Today, NYT, Cisco Systems, Tribe, Social Networks, Social Networking, Social Computing, Social Software, Web 2.0, Enterprise 2.0, Knowledge Management, KM, KM 2.0, Collaboration, Communities, Knowledge Sharing, IBM, Lotus Connections,... [read more]

Social Media Now: Cisco's Media Dreams

March 3, 2007 by SocialMedia Club
with 325 views
0

There's an old saw in the technology business which says if you want to make money in a gold rush, sell tools to the miners.Certainly that's a formula which worked for Cisco during the Internet explosion of the 1990s, and it seems to be a policy the company plans to pursue with social media. This weekend  The New York Times ... [read more]

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