policy posts, articles, and infographics

A Call for Lean and Mean Social Media Policies

May 16, 2012 by Randall Beach
with 380 views

In the last two years, the National Labor Relations Board (the “NLRB”) has taken an increased interest in social media policies, and the effect of those policies on protected communications of employees under the National Labor Relations Act (the “Act”). Beginning in 2010, the NLRB has issued decisions and advice with regard to social media that has startled many. [read more]

For God's Sake, It Is 2012. Get with Social!

March 13, 2012 by Bilal Jaffery
with 1,057 views

Photo by Carol Neuschul via Flickr

Do it right or don’t do it at all. In 2012, big is becoming small and small is becoming large. Your business is the target. [read more]

Insights 12 - What Needs to Be on Your Agenda in 2012: Privacy

January 13, 2012 by Paul Fabretti
with 368 views

Lightspring/shutterstock

In this social world, has the generally accepted definition of privacy changed? Do we understand what privacy is any more? Do we care? What opportunities and threats does this present to brands and consumers? [read more]

Why Owning Your Employee’s Twitter Account is Foolish

December 29, 2011 by Eric Schwartzman
with 1,471 views

Image By: Dbarefoot

With all the talk about the complaint PhoneDog.com filed against Noah Kravitz for “misappropriation of trade secrets and damaged the company’s business, goodwill, and reputation” some companies are liable to update their social media policy. But those that do are making a mistake. Because if they’re going to be heard through social... [read more]

Managing Online Social Predators and Bullies

November 13, 2011 by Vanessa DiMauro
with 2,043 views

Online social predators and community bullies pervade the internet. You know the type -- out there in the social sphere trying to create chaos and breed discontent.They are the dissatisfied customer, the slighted consumer, the angry applicant who didn't get the job, kids who think social vandalism is fun. Perhaps they got bumped off a... [read more]

Anatomy of a Social Media Policy

October 14, 2011 by Dr. Sarah Elaine Eaton
with 4,348 views

What are the critical elements of an organizational social media policy? Find out here. [read more]

Can a Serenity Prayer Help Social Media Marketers?

March 13, 2011 by Tim McCord
with 4,598 views

Can a serenity prayer help social media marketers? Or what marketers can learn from self help fellowships. [read more]

Social Media Policy Unites Social Media Initiatives

January 31, 2011 by Tim McCord
with 5,483 views

One of the key building blocks in the acceptance of a social media policy is that it is created by multiple departments; otherwise you end up with a unilateral policy. Marketing will make it as minimalistic as possible so as to not have any limitations. HR will make it restrictive in line with its other policies. IT will close down as much as possible, and legal will have it unreadable, etc. [read more]

Dude, Where’s My Social Media Policy?

December 17, 2010 by Ivan Walsh
with 6,146 views

If Coca Cola’s Social Media policy is only three pages, why does mine need to be any different? It’s a fair question until you look at the finer details. photo credit: quinn.anya Here’s Peter Kim for example, ‘From our work over the past two years, I can tell you that there is no one-size-fits-all when it comes to social media... [read more]

The 4 Ps of Social Media Governance

July 13, 2010 by Peggy Dau
with 5,732 views

Social Media Governance. What was your immediate reaction? Yay, Awesome!? Or, argh! - something else I need to be doing? Governance is the "method or system of government or management". The good news is that your business has decided to use social media for some purpose. Presumably you have... [read more]

6 Tips for B2B Blogging

June 21, 2010 by Peggy Dau
with 7,393 views

Many companies recognize the potential value of blogging, but struggle to organize their thoughts and the actual writing of the blog. Subsequently, the blog simply doesn't happen. Yet, according to the Business.com 2009 B2B Social Media Marketing Study, 74% of companies surveyed maintain one or more blogs... [read more]

Is Your Social Media Policy Helping or Hurting Business?

May 15, 2010 by Roderick Low
with 1,492 views

Does your workplace have a social media policy? Thousands of companies do and you can view some of them here at Social Media Governance. I picked a few at random — first Ball State University (since I just came back from a college graduation). It is three pages long, large type, easy to read, nice bullets.... [read more]

When Legal and Social Media Programs Collide

September 24, 2009 by Vanessa DiMauro
with 1,436 views

On Monday I was on an exciting panel called "social media best practices" at a conference "Social Media Risk and Reward" with John Lipsey of Martindale Connected, Eugene Weitz- former counsel for Alcatel Lucent, Doug Cornelius, Beacon Capital Partners, and Daniel Goldman, Legal Counsel at Mayo Clinic. Over 100 legal counsel from mainly... [read more]

A Bloggers Board for The Energy Collective

March 2, 2009 by JerryB
with 225 views

It's snowing in the New York area this morning but we're all feeling sunny around Social Media Today because four of the brightest thinkers on energy, clean technology and sustainability have agreed to serve as a ‘Bloggers Board' for The Energy Collective, our energy policy community. Â In that role,they will help us drive... [read more]