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b2b marketers

7 Big Questions for B2B Marketers

May 13, 2013 by Tony Zambito

There is palpable tension in the air for B2B Marketers this year. The need to know and the need to get results creates mounting pressure. When first quarter results may not have been as expected, it is bound to cause some to push the panic button. It can become a fire drill.[read more]

For B2B Marketers, the Zero Moment of Truth Is Also Mobile

June 6, 2012 by Steve Olenski

B2B marketers need to use mobile marketing as a means to win the zero moment of truth.[read more]

Twitter Verification Implications for Brand Marketers

May 16, 2012 by Adam Leiter

With recent news that Twitter's verification process has become linked to monthly advertising, there has been conversation and debate about blurry lines in the sand. What does this change mean for your brand or company on Twitter? Is verification critical to your Twitter strategy?[read more]

Top Five Things I Resolve to Never Hear a Marketer Say About Social Media in 2012… And Beyond

January 4, 2012 by Steve Olenski

There are still what I consider a large portion of marketers who still believe social media is a passing fancy; that it’s not here to stay; that people will grow tired of it.[read more]

Why Brand Marketers Need More Brand Ambassadors

December 22, 2011 by Steve Olenski

The world of social media, where consumers rule the roost, has taken the power of suggestion to a whole new level and brand marketers and product managers and ALL marketers would be very wise to engage and empower as many ambassadors for their brands as they can.[read more]

The Major Disconnect Between Brands and Consumers When It Comes to Social Media

December 22, 2011 by Steve Olenski

A survey conducted by the Chief Marketing Officer (CMO) Council and Lithium, a social media tech firm, revealed a huge divide between what marketers think consumers want vs. what consumers really want when it comes to social media.[read more]

Are B2B Marketers Not Using Twitter Correctly?

December 15, 2011 by Steve Olenski

A recent study revealed that while 91% of business to business marketers are using Twitter as part of their integrated social media campaign only 15% state they generate leads from it compared to LinkedIn where nearly 1/3 of B2B marketers report generating a lead.[read more]

Chapstick - Another Example of a Brand Who Doesn't Get Social Media, No Butts About It

November 9, 2011 by Steve Olenski

Ho hum, another day, another example of a company or brand exhibiting all the traits of a company or brand who simply doesn't get it when it comes to social media - in this case Chapstick.[read more]

When It Comes to Social Media, Companies Need to Look In Before Looking Out

November 1, 2011 by Steve Olenski

A great number of companies need to turn the spotlight on themselves for a true and honest evaluation of themselves before jumping into the social media pool.[read more]

CMOs Struggling to Keep Up With the Digital Revolution

October 21, 2011 by Steve Olenski

In a wide-ranging survey of more than 1,700 chief marketing officers from 64 countries and 19 industries, IBM’s 2011 Global CMO Study revealed that a large portion of CMOs, while excited at all the changes happening in the marketplace - are ill-equipped to deal with and manage it.[read more]

LinkedIn's New Features - a Lot Like Facebook & Twitter with More Opportunities for Marketers

October 12, 2011 by Steve Olenski

The recent changes to LinkedIn and their Follow Company feature strike a similar chord with Facebook and Twitter.[read more]

Why Marketers Need to Pay Attention to Online Reviews

September 9, 2011 by Steve Olenski

A new study shows that 80% of online customers change their mind about making a purchase after reading negative online reviews.[read more]

Why Twitter Matters To Marketers Now More Than Ever

August 27, 2011 by Steve Olenski

A recent report on Twitter users and a recent development re: Twitter's functionality should make every marketer sit up and take notice of Twitter, if they haven't already that is.[read more]