research posts, articles, and infographics

ViDEO: How to 'Provide Value'

April 13, 2012 by Tommy Walker
with 223 views

Tommy

"Provide Value..." it's one of the most overused cliche's in online marketing, so what exactly does it mean? Note: This video does not use other cliche's to answer that question [read more]

Peer-to-Peer to Amplify a Brand

March 19, 2012 by Dr. Santanu Bhattacharya
with 445 views

...vast amounts of generic conversations people have about themselves, their choices and likes occur outside a brand owned platform. Ability to access these peer-to-peer conversations can open up new avenue for brands to create brand and customer building activities, amplifying a brands presence manifold. [read more]

The future of social media - a global research project

February 17, 2012 by Rebecca Dearden
with 693 views

Soulart/shutterstock

I'm looking for five recognised social media experts to share their thoughts in a future-focused global research project.This is a significant research project being undertaken by the International Centre for Research in Events at Leeds Metropolitan University. As part of the global study, we want to carry out short interviews with... [read more]

Why Time Is of the Essence When Responding to Facebook Fans

February 10, 2012 by Volker (a.k.a. "V.J.") Jaeckel
with 571 views

rangizzz/shutterstock

This was one of the questions asked during a conversocial survey, facilitated through the New York University and its Assistant Professor Liel Leibovitz, Assistant Professor of Communications. The survey sent out online was returned by 513 respondents and covered all in all 9 questions - all around customer satisfaction with corporate attitudes on social business sites. The results are somehow shocking considering a majority of businesses still don't know 1. how to answer complaints, suggestions or questions on their profile pages 2. how fast to answer (in the best case scenario) or even not answering as well 3. which tone to use when crafting the social response [read more]

Why Do People Share Online?

September 10, 2011 by Cory Howell
with 5,427 views

Learn the factors that spur the sharing of content on the web. Great resource for online marketers, social media experts, and business people in general. [read more]

How to Use Twitter for Crowdsourcing and Simple Market Research

April 27, 2011 by Jason Miller
with 3,675 views

Using Twitter to openly ask your followers and the community as a whole has additional benefits. By listening, organizations gain first-hand insight on their customers' desires.You have the option to follow up with your respondents in real time. Plus, because participants are not being led by moderators or necessarily thinking about the expectations for responses, the answers they give can be more genuine and revealing. [read more]

How To: Track Competition With LinkedIn

April 13, 2011 by Adam Zuckerman
with 1,112 views

Originally posted on www.findingzuckerman.com, this post will assist individuals in tracking their competition via LinkedIn. [read more]

Research Findings Highlight the Evolution of Social Business

March 16, 2011 by Don Bulmer
with 923 views

I am proud to release the results of the 2nd annual New Symbiosis of Professional Networks research study by The Society for New Communications Research (SNCR); a benchmark on the impact of social media on enterprise decision-making.The study is a result of collaboration between me and Vanessa DiMauro as part of our fellowship with SNCR... [read more]

Using Social Media to Share Research

January 10, 2011 by Beth Kanter
with 4,362 views

It seems like the nonprofit sector is having great success harnessing technology to rally communities and drive donations. But what about using it to make social change more scalable? That seems a little more elusive. Recently, I began experimenting with pushing the kind of info usually relegated to final reports out across multiple platforms. The results make me optimistic about scaling social good by leveraging information. [read more]

Blog early, share late: research findings

December 13, 2010 by Daryl Pereira
with 11,250 views

Early birds catch the blogworms. Or so suggests research by blogging metrics maniac Dan Zarrella. You have the best chance of getting eyeballs to your posts if you get that content out before 10am US Eastern time. In a recent webinar hosted by Hubspot, Dan unleashed a torrent of findings from his surveys and research of over 170,000 blog... [read more]

Do You Know Your Social Media Target Audience?

November 26, 2010 by Mark Evans
with 7,007 views

When it comes to companies knowing how their target audiences use social media, few companies have any idea about what's going on. [read more]

Research Reveals When Facebook Updates Are Most Effective

November 17, 2010 by Paul Sutton
with 4,489 views

I blogged recently that page administrators must invest time into understanding the psychology of Facebook users, and that virtually all page interaction happens in the users own newsfeed unless there is a good reason to revisit a page. And with this specifically in mind, the importance of scheduling page updates takes on huge relevance... [read more]

Setting Up a Social Media Research Station

November 13, 2010 by Danny Brown
with 11,294 views

Back in the day, if you wanted to know how successful your marketing had been you had to use expensive and time-consuming analysis. You might have spent time putting together a direct mail package that had a call-to-action to return a slip with a customer’s details on it, and the amount returned to you would show how successful that... [read more]

Social Media U: Making the most of social tools in the classroom

October 13, 2010 by Margaret Sullivan
with 4,450 views

Education and social media are converging in more powerful ways than ever these days. And I’m not talking about Mark Zuckerberg’s recent $100M donation to Newark, NJ schools. Rather, more and more academic circles are recognizing just how much social tools can impact learning. And they’re right. But in their excitement to... [read more]

Social Media Increases Astroturfing, Brands Risk Losing Customers, Survey Shows

September 20, 2010 by Matthew Pugh
with 3,765 views

Have you ever read an online review of a brand’s product or service that seemed too good to be true or, conversely, overly negative? There may be a reason: astroturfing.Astroturfing is a social media or online marketing campaign that is formally planned by an organization or agency, but is disguised as spontaneous, grassroots behavior.... [read more]

Facebook to reach saturation point soon? More evidence

August 25, 2010 by Dirk Singer
with 1,721 views

The other week Hitwise came out with stats questioning whether Facebook’s growth was beginning to slow in the UK. This was on top of US figures from June showing that the uptake among 18-44 year olds had dropped. Now more evidence, this time from emarketer and Inside Facebook. The latest figures for the UK show that Facebook fell in... [read more]

Extensive List of over 30 Enterprise 2.0 Case Studies and Reports

August 2, 2010 by Elizabeth Lupfer
with 15,287 views

This list is referenced in my post: A Socially Networked Company Makes for a More Human Workforce (via The Social Workplace)It’s only natural that everyone wants to know what everyone else is doing. Building an effective enterprise social technology strategy means looking into what other companies have deployed and whether or... [read more]

Forget the old loyalty discussion

February 23, 2009 by AxelSchultze
with 459 views

Forrester Research's Bruce D. Temkin just published a new paper called "Customer Experience Correlates To Loyalty" I thought "Hey, very cool, this must be great". But looking at the report I was really disappointed. Evelyn So pointed out on her blog http://xeeurl.com/A0523 :The analysis is based on an October 2008 survey of nearly 4,... [read more]

Introducing Delicious Tag Mining for Brand Research: A Look at the Top 50 Retailers

January 9, 2009 by Lisa Braziel
with 587 views

In my previous experience in the world of traditional marketing and advertising, I remember conducting a marketing plan and evaluating a brand's current category position. In this exercise, we often associated words/adjectives with the way the brand was currently viewed in the minds of consumers, and contrasted this with the adjectives... [read more]

Combining social media and traditional research

February 6, 2008 by Nathan Gilliatt
with 306 views

Here's one way to validate the results of your social media research: follow it up with a traditional research project. I was talking with Sangita Joshi from EmPower Research this morning, and I learned that some clients are using social media analysis is just this way. Using both social media analysis and traditional research methods... [read more]