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science of social timing

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Can Social Timing Get 200% More Twitter Clicks?

August 31, 2011 by Tammy Kahn Fennell
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When you first start using Twitter, it's acceptable to grapple around in the dark, hoping that if you throw enough tweets against the wall something will stick, but, chances are, if you're reading this, you've moved beyond that point. Everyone's tweeting but is anyone actually reading? I came across a study performed by Leo Widrich of Buffer that indicated that the answer is, generally, "yes." That is, if you know when to tweet. There is a science behind tweeting. As a company you have to find out when your users are most active. You need to split test in the same way you may test a website. Send things out at different times and see which times have the most oomph. [read more]

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