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Why SocialTV Will Rule the Future

June 9, 2013 by Jameson Brown

A lot of conversation has been going back and forth about social tv and what it means for the future of television watching. Why is it better (or worse) than the tv experience we have currently?[read more]

Why Social TV Will Rule the Future

May 28, 2013 by Jameson Brown

At some point, television will be a full back and forth with the viewer. Decisions, routes of plot, episode sharing, etc., will all be standard practice. With Xbox One (and many to follow) harnessing social tv as a main leveraging point for its system, it is encouraging the market to shift its viewing experience in this direction – getting closer to a 100% interactivity conversion.[read more]

Social TV Apps are Changing How We Watch Television

July 8, 2012 by Chris Horton

Photo by mark sebastian via Flickr

A Viacom survey found that 56% of respondents use social apps on mobile devices to interact with friends while watching their favorite TV programs. In other words, over half of those interviewed (the survey represented a reasonable distribution of the TV viewing audience) are engaging in some form of social interaction with a mobile device while watching their favorite TV shows...[read more]

The future of TV is more than social, it’s a multi-screen experience that needs design.

May 16, 2012 by Brian Solis

The future of Social TV is not yet written nor has it been broadcast. It takes vision. It takes creativity and imagination. It takes innovation. Most importantly, it takes the architecture of experiences to engage, enchant and activate viewers across multiple screens. A hashtag is not a second or third screen experience. Right now, viewers are taking to multiple screens without any cues or direction. What it is you want them to do or say requires explicit design for each screen.[read more]

ViDEO: CNN's Steve Krakauer on Social TV, 2-screen Viewing and More

April 4, 2012 by Trevor Jonas

Despite all the hype and discussion around social TV and the two screen viewing experience, a survey released today found that 95% of people participate in social TV activities after watching a show, up from 68% last year. Among the other findings, the survey found a majority of people (76%) are motivated to participate in social TV activities due to a feeling that doing so will prevent their favorite show from being cancelled.[read more]

Social TV gaining traction in the UK

March 16, 2012 by Matt Rhodes

Recently Channel 4 frequently displayed a hashtag during a broadcast of Dispatches to encourage discussion. Directing viewers to use a particular hashtag meant that the conversation was contained in one place and not fragmented, and suggests that broadcasters should try to direct hashtag use rather than leaving it up to the random chatter of viewers.[read more]


Social Media Correspondents: The Future of Social TV?

March 6, 2012 by Laurent Francois

Louise Roe for Louis Vuitton

"Social Media Correspondent" is a new job, rising in the entertainment industry but also interesting for brands like Louis Vuitton. Will it be the main warground for Social TV?[read more]

Social TV: Social Marketing Practices that Translate Beyond Television

February 13, 2012 by Mike Lewis

For us marketers engaging in a dialogue with your key audience and cultivating that ongoing relationship is crucial to maintaining brand awareness and loyalty. Social TV is no exception. In the largely uncharted waters of social media, Social TV is an arena marketers can no longer afford to ignore. People are using this space at a rapidly growing rate, and certain television networks, like Discovery Communications LLC and USA Networks, are reaping the benefits. In this post, I’ll discuss what Social TV is reviving an industry, pronounced by many pundits as slowly dying. What can we as brand marketers learn from this Social TV revolution in media? Plenty.[read more]


Insights 12 – What Needs to Be on Your Digital Agenda in 2012? Nine of 10 – Social TV

January 26, 2012 by Paul Fabretti

Social TV will really embrace 3-screens (tv, computer, mobile) this year, allowing viewers to interact with the presenter and even governing the content of the programme itself. Watch real-time interactions with live broadcast like you've never seen before this year.[read more]


Why TV Is the Main Crossroad for Social Media

January 11, 2012 by Laurent Francois

TV was the main target of Social Media professionals for the last 5 years. But it's because there was a misunderstanding between TV as an industry and TV as a support. TV's back to users. A great opportunity for Social Media activists.[read more]


Will Facebook’s Latest Features Make the World More Social?

September 23, 2011 by Erica Whiteman

"With newspaper application, Washington Post’s Social Reader, which is built on Facebook’s Open Graph, the stories that are shown are personalised to the reader based on their Facebook profile. As a result, PR companies will have to be more prescriptive on the stories they pitch to take these changes into account. News circulation will be based on who is reading what, rather than what is on the front page."[read more]

Social TV: Broadcast Networks in Trouble

September 5, 2011 by Rick Liebling

If Social TV is the future, then reality TV producers and broadcast networks should both be worried.[read more]