social tv

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A Viacom survey found that 56% of respondents use social apps on mobile devices to interact with friends while watching their favorite TV programs. In other words, over half of those interviewed (the survey represented a reasonable distribution of the TV viewing audience) are engaging in some form of social interaction with a mobile device while watching their favorite TV shows...[read more]

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The future of Social TV is not yet written nor has it been broadcast. It takes vision. It takes creativity and imagination. It takes innovation. Most importantly, it takes the architecture of experiences to engage, enchant and activate viewers across multiple screens. A hashtag is not a second or third screen experience. Right now, viewers are taking to multiple screens without any cues or direction. What it is you want them to do or say requires explicit design for each screen.[read more]

Despite all the hype and discussion around social TV and the two screen viewing experience, a TVGuide.com survey released today found that 95% of people participate in social TV activities after watching a show, up from 68% last year. Among the other findings, the survey found a majority of people (76%) are motivated to participate in social TV activities due to a feeling that doing so will prevent their favorite show from being cancelled.[read more]

Recently Channel 4 frequently displayed a hashtag during a broadcast of Dispatches to encourage discussion. Directing viewers to use a particular hashtag meant that the conversation was contained in one place and not fragmented, and suggests that broadcasters should try to direct hashtag use rather than leaving it up to the random chatter of viewers.[read more]

Louise Roe for Louis Vuitton

"Social Media Correspondent" is a new job, rising in the entertainment industry but also interesting for brands like Louis Vuitton. Will it be the main warground for Social TV?[read more]

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For us marketers engaging in a dialogue with your key audience and cultivating that ongoing relationship is crucial to maintaining brand awareness and loyalty. Social TV is no exception. In the largely uncharted waters of social media, Social TV is an arena marketers can no longer afford to ignore. People are using this space at a rapidly growing rate, and certain television networks, like Discovery Communications LLC and USA Networks, are reaping the benefits. In this post, I’ll discuss what Social TV is reviving an industry, pronounced by many pundits as slowly dying. What can we as brand marketers learn from this Social TV revolution in media? Plenty.[read more]

Social TV will really embrace 3-screens (tv, computer, mobile) this year, allowing viewers to interact with the presenter and even governing the content of the programme itself. Watch real-time interactions with live broadcast like you've never seen before this year.[read more]

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TV was the main target of Social Media professionals for the last 5 years. But it's because there was a misunderstanding between TV as an industry and TV as a support. TV's back to users. A great opportunity for Social Media activists.[read more]

"With newspaper application, Washington Post’s Social Reader, which is built on Facebook’s Open Graph, the stories that are shown are personalised to the reader based on their Facebook profile. As a result, PR companies will have to be more prescriptive on the stories they pitch to take these changes into account. News circulation will be based on who is reading what, rather than what is on the front page."[read more]

If Social TV is the future, then reality TV producers and broadcast networks should both be worried.[read more]