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ROI

Social Data: The New Driver for Marketing Strategy

May 17, 2012 by Beth Thouin
with 913 views
0

Social data is anything and everything collected from social network profiles and behaviors i.e. sharing activity, gender, interests, birthday, etc… And since social media is here to stay, accessing this information has never been more important. [read more]

Twitter Hashtag Campaigns - What to Consider

May 17, 2012 by Brad Friedman
with 918 views
2

Image from firepolemarketing.com

A well thought out hashtag campaign can have tremendous results. Have you tried your own hashtag campaign? What do you think about some of the hashtag campaigns you’ve seen? [read more]

Decoding Social Login Pricing

May 17, 2012 by Beth Thouin
with 145 views
0

More and more companies are seeing the value in social login. However, when researching providers, there is no industry standard on pricing or features making budgeting difficult. Here is a crash course on what to look for and how to estimate your cost. [read more]

Music, Film, TV: How social media changed the entertainment experience

May 17, 2012 by Brian Solis
with 774 views
0

Behavior counts for everything. Studying it is just the beginning of course. In order to understand and eventually steer behavior, we must translate activity into insights and in turn, translate insights into actionable strategies and programs. The Hollywood Reporter recently published an exclusive poll about social media led by market research firm Penn Schoen Berland. As the report opens, THR notes, “There’s a sea change afoot in how Americans discover and consume entertainment.” [read more]

Amnesia Ibiza, Humanising the Brand Through Social Networks

May 16, 2012 by Isra Garcia
with 205 views
0

Let me tell you a bit about the job we’re doing at Amnesia Ibiza…The club’s presence and bond with its public is unique thanks to a comprehensive integration of social networks in all aspects of the company. [read more]

Social ROI: A Tough Nut to Crack

May 15, 2012 by Biserka Anderson
with 585 views
0

Image credit: Sarang, Wikimedia Commons

Measuring the return on investment of social media has been a notoriously problematic issue, with wildly divergent opinions about exactly what the right metrics to track should be. The reason for that lies partly in the free, organic nature of social media, a fact which makes tracking engagement indicators through to sales near impossible [read more]

Social Media Secrets for a Sold-Out Event

May 14, 2012 by Katrina Padron
with 458 views
0

You know that feeling when you see something really cool in action? You see in unfold right before you. Last Fall, I had the incredible opportunity of attending in NYC and saw social media and online marketing used so smartly to sell out an event with zero seats to spare and create an enormous amount of buzz for next year’s event. This is what every business needs to know about using social media for a sell out event, including getting the word out in the first place, strategies for engaging your audience and how to create momentum after the event. [read more]

Social Analytics Formulas to Use for ROI Reports

May 9, 2012 by Danielle Leitch
with 2,672 views
2

The benchmarks to focus on will be those that combine specific engagement metrics that result in lead generation. This reporting will help define the effectiveness of social media as it relates to marketing, sales, and customer service performance. We have created the reference charts below with basic formulas for analyzing the metrics for the KPIs listed... [read more]

Bang for Your Buck? The Cost of Social Media Marketing

May 8, 2012 by Patrick Sweeney
with 447 views
0

Using Facebook and Twitter to amplify a blog is a long-term strategy that can take 6-12 months to work, but once you have the machine working it is very valuable marketing. You build loyal followers and create an advantage not easily taken away. [read more]

Why Benchmarking Against Competitors Doesn’t Work

May 7, 2012 by Debra Ellis
with 240 views
0

There are several reasons why benchmarking against competitors doesn’t work and won’t deliver realistic results. Before diving in, there is one qualification. My statement does not include manufacturing and bulk warehousing. [read more]

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SEO vs. SEM. No, They're Not Twins

May 7, 2012 by Christine Smith
with 1,189 views
0

Search Engine Optimization and Search Engine Marketing -- think they’re one in the same? Both work online to boost brand awareness and online traffic, but they are different. What is SEO and SEM? How are they different? [read more]

Problems & Solutions for Cross Channel Marketing in the Digital Age

May 7, 2012 by Brett Relander
with 783 views
0

Effective cross channel marketing is the foundation of success in the digital age. Are you evolving with your market and reaching customers where they want to be contacted? [read more]

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Slide Sorter: By Acquiring SlideShare, LinkedIn Will Make Even More Money

May 4, 2012 by Jake Wengroff
with 286 views
0

LinkedIn's acquisition of SlideShare makes economic sense and is not surprising, and has made me reflect on how my company's social presence has grown alongside of SlideShare. [read more]

Measuring Social Media Success: Tactical and Strategic

May 4, 2012 by Mandi Bateson
with 629 views
0

One of my big pain points at the moment is the confusion of tactical objectives and strategic objectives. A good performing Facebook page is important to achieve a good Edgerank, the algorithm that determines the priority and frequency of your updates to your fans in their news feed. This has given false importance to “like-baiting”; fluffy messages of “Happy Friday!” and discussions about the weekend are getting interactions that are being measured with equal importance as key brand or campaign messaging. [read more]

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Facebook is Easy if You Master These 2 Tips

May 2, 2012 by Michael Glazer
with 921 views
3

It’s easy to say to a business to find the right people and then engage them. But that’s the key. Marketing to someone that is not interested in your company is a waste of time. You'd best not market online if you market to the wrong people. Find the people that you think fit your demographic, find where they are online and then go after them. Facebook is not difficult, it just takes time and consistency, and if you focus on these 2 tips, your efforts will be rewarded. [read more]

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Google Analytics Not Showing Keywords Used in Organic Search. Why not?

April 30, 2012 by Mili Ponce
with 402 views
0

What happens when you go to your account in Google analytics and you want to see the keywords used to find your website on the organic searches and you find that there are hundreds of searches done on "(not provided)", what does that mean? And why do I have so many searches with that keyword? [read more]

Facebook Timeline: Cutting Through the Noise of Changes

April 30, 2012 by Michael Glazer
with 373 views
0

Timeline was a curve ball for most businesses with a Facebook Page. Now that the dust has settled, the outcry has calmed and business are now focused on building the best Page possible. In fairness to Facebook, their stated goal is to give businesses more freedom for self-expression on their Page. With all the changs, there are really 4 essentials to master Timeline. [read more]

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5 Facebook Insights Your Business Can’t Ignore

April 27, 2012 by Annalise Kaylor
with 3,478 views
2

Truth be told, Facebook Insights has more ways to measure reach than Larry King has had wives. It’s bordering on the ridiculous because everyone seems to define “reach” in a different way. [read more]

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Why Red Bull Uses Social Media to Get New Customers (Instead of Only Advertising)

April 20, 2012 by Brad Smith
with 3,790 views
0

Image courtesy of luc legay

...now that everyone has the ability to be a publisher, some brands are beginning to realize that it's more cost effective to go direct to consumers and build your own media asset, instead of spending all your marketing dollars on advertising. [read more]

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Three Amazing Crowdsourcing Campaigns

April 20, 2012 by Alex Smith
with 719 views
0

There are now many great examples of how online communities can be used as a tool for crowdsourcing during the product development process; I’ve outlined a few of my personal favourites below, some old and some new... [read more]

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