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Social Media: Why It's Best to Rock at One Channel, Not All

March 28, 2014 by Nicole Karlis

Rock a social channel.

When you’re a small or medium-sized business with limited marketing resources, or even a larger business who wants the best return on investment, focusing on one social platform gives you the benefit of gaining the most sophisticated expertise and most effective strategies for that network.[read more]

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Attention Marketers: Fortune and Digital Favor the Brave

March 25, 2014 by Robin Fray Carey

Adobe Digital Summit 2014 Salt Lake City, Utah.

Adobe’s Digital Marketing Summit opens today, and with 5,000 attendees anticipated there will be a lot to talk about. There are several important announcements of improved products, particularly in mobile, but their top-flight research arm is also announcing results from a recent (February 2014) survey of digital marketers.[read more]

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The Internet Marketing Pyramid: Why Every Business Needs a Healthy Diet of all 5 Internet Marketing Groups

March 23, 2014 by Brian Hughes
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Marketing Targets

It’s been drilled into your head since childhood: “Eat your vegetables!” During school you’re told, “Make sure to include all five food groups in your diet.” Then, it becomes a matter of memorizing all five food groups and their respective importance.[read more]

What's Your Post-Facebook Social Media Strategy?

March 20, 2014 by Maggie McGary
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Is your social media strategy getting rusty? (Image credit)

Suffice it to say that the writing is on the wall: Facebook’s free lunch for brands is dwindling fast so don’t be surprised when the inevitable happens and Facebook truly becomes what it already has become for many brands - an ad platform. It's time to start plotting your post-Facebook social media strategy.[read more]

Dark Data and Measuring Invisible Impact in Your Facebook Community

March 18, 2014 by Dan Sullivan
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Measuring impact on Facebook.

In digital communities, good brand managers spend their time observing and interacting with the hundreds or maybe even thousands of fans who engage daily by commenting and posting. These vocal fans are incredibly important, but they represent only a part of the story. Over 80 percent of brand fans are lurkers.[read more]

8 Things B2B Social Media Marketers Are Doing Wrong

March 17, 2014 by Mark Lerner

Many B2Bs have been skeptical of social media’s effectiveness, particularly because they felt there was no way to measure its ROI. The truth is, the reason B2B marketers have found social media ineffective for lead generation is because many of them are doing it wrong.[read more]

A First Kiss Is Always the Most Memorable

March 13, 2014 by Matthew Peneycad
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The first kiss is the one that goes viral.

FIRST KISS is an intimate video exhibiting a number of complete strangers sharing a - you guessed it - first kiss. It has been uploaded twice, by two different people. The first one went viral. The second didn't. The viral video was the one uploaded to a YouTube channel with an existing community – close to 19,000 subscribers[read more]

We Reduced Cost of Customer Acquisition by 73% Using Perfect Audience

March 13, 2014 by Michael Bird

more effective advertising on social media

Perfect Audience is ridiculously effective at converting names and emails addresses into real conversations and sales opportunities. In this article we will cover exactly what Perfect Audience is, the industries it works most effectively for and how you can generate a better return from your social media advertising investment.[read more]

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How to Talk to Executives About Social: @Sandy_Carter Interview at #SXSW

March 12, 2014 by Simon Pearce

IBM's Sandy Carter chats with Simon Pearce at SXSWi 2014

This week at South by Southwest, Simon Pearce (@Simonpearcelive) talked to Sandy Carter of IBM (@sandy_carter) about how to communicate the benefits of Social Media within the enterprise. Sandy talked about ROI, overcoming the social media fear factor and how to talk to your colleagues effectively about social.[read more]

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Social Advocacy & Politics: The Coolest Idea a Senator Ever Dissed

March 11, 2014 by Alan Rosenblatt

Social Advocacy & Politics column.

It seems that Senator Jeff Flake wants to increase regulations on Amtrak: he wants to control how Amtrak markets itself. And like the commisars of old, the hand of government regulation has a poor eye for beauty. Flake tweeted that Amtrak should “stop taking free rides from taxpayers before giving them out to bloggers.”[read more]

3 Goals Every Facebook Manager Should Obsess Over

March 11, 2014 by Drew Bernard

3 goals for Facebook.

In order for a Facebook page to provide a meaningful return on investment, Facebook page managers need to do 3 things: reach a meaningful number of the right people, engage with them in meaningful ways that deepen your relationship, and capture data so that you can continue to cultivate your relationship over time.[read more]

Planning for the Zero Organic Reach Apocalypse

March 11, 2014 by Matthew Peneycad
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Zero organic reach.

Increasingly Facebook is saying that you should assume a day will come when the organic reach [of your content] is zero, according to AdAge. Are you surprised, in disbelief or even shocked? I was when I first read this. But is a publicly traded company and they have an obligation to increase profits. In order to do this, they need to sell ad products.[read more]

Time Management for the Content Creator

March 10, 2014 by Monica Jade Romeri
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Time management when creating content.

Time management is an important ingredient of successful content creation and marketing. Writer’s block, distraction and poor scheduling are common problems. Staying focused and creating valuable, high-quality content on schedule should be a top priority. Discover how to increase your content creation productivity.[read more]

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Wearable Technology at SXSWi: Every Brand's New Best Friend?

March 9, 2014 by Christianna Giordano

With predictions that 10 million wearable technology devices will be sold in 2014, it is no surprise it is one of the most popular topics at SXSW this year. The first wearable technology session I attended started off centered around fan engagement.[read more]

The Social Side of SEO

March 7, 2014 by Monica Jade Romeri

SEO is social

SEO has gone social; your social media presence combined with the social capital of your content—the social signals generated by your digital publishing efforts—play an important role in how visible you appear in search results. Here's how you can increase your social signals.[read more]

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24 Things to Consider When Designing and Developing a Website

March 6, 2014 by Seth Rand
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Designing and developing a website.

From functionality and appearance to navigation and coding integrity, a lot goes into creating an eye-catching, user-friendly website. It doesn't end there, either. Web developers and designers must work together to produce websites that will be located by search engines, engage customers, and stimulate conversions.[read more]

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The Importance of Social Media in Meeting Consumer Demand

March 5, 2014 by Andrew Hutchinson

Predictive marketing.

Technology is advancing, predictive data is becoming more of a factor. Businesses need to be smart about how they utilise the increasing amount of information they have available to them, and monitoring social media is a first step into that new stream, a first step towards ensuring your business is moving in line with future demand.[read more]

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The Social Shake-Up 2014: It's Time to Shake It Up (Again)

March 4, 2014 by Robin Fray Carey

The Social Shake-Up is back!

Today is the day: we’re officially launching The Social Shake-Up 2014, and we couldn’t be more excited. This spring and summer, we’ll be hard at work pulling together the best content on the planet that demonstrates how social media and social business are shaking up the ways we get things done.[read more]

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Esurance: Brilliant Marketing Strategy or Lost Opportunity?

March 3, 2014 by Debra Ellis
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Esurance

Creating a message that goes viral without a plan for long-term benefits is a lost opportunity. Esurance stole the show on Super Bowl Sunday with their discounted ad and giveaway. The concept was simple, easy-to-understand, and created buzz. But was it effective?[read more]

Grow Your Twitter Presence in 2014

March 3, 2014 by Monica Jade Romeri
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Twitter Growth

Twitter is a heavy hitter in the social arena. Savvy social media marketing is invaluable in the current business environment, where buying decisions are increasing driven by social influence. It is vital to commit yourself to ongoing social media learning so that you do not become ignorant of current best practices.[read more]

 
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