ROI

Facebook's got a bigger plan.

Regardless of what emotion (or emoticon ;-) ) the new Facebook emoticons register with each user, it is important to see that there is a greater design at work here: a first step to a reimagined Status Update aiming to capture more consumer habits and preferences with better frequency.[read more]

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The ROI of email is still around $44.25 for every dollar invested, and customers who read emails from brands spend an average of 85% more while shopping. Investing in improving the content in your email outreach efforts may be the sharpest marketing decision you makes this year.[read more]

There is huge value to be had in maintaining a business blog, even if your readership is low. Direct prospective consumers or clients to your blog so that they can learn about your depth of knowledge, expertise, and industry or categorical experience. You don’t need massive readership for these incredibly targeted visitors to your blog to experience value from their visit.[read more]

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Top 10 reasons why your brands needs a content marketing strategy, including the need to feed your social media marketing efforts.[read more]

Conversions vs. traffic

Even the most brilliant SEO strategies will be for naught if the site itself fails to entice customers to actually buy. Slice and dice your site traffic analytics all you want. But at the end of the day, what rings the cash register is actionable solutions you can use to improve your customer experience.[read more]

Admittedly, I don’t have worlds of experience with Google TrueView ads, but I was recently challenged by a friend to help to generate relevant views on their small business’ video content and we decided together to put them to the test.[read more]

Video marketing for sales and ROI

Videos have the ability to connect with prospects in a way you can’t through text, e-mail, or even a phone call. This is especially significant because in sales, you’re selling yourself: the product comes after you’ve established a connection. Here's a look at some different types of video marketing.[read more]

Brian Solis’ What’s The Future Of Business?

Solis tries to help us understand this new and evolving concept of social commerce. He helps us by describing the customer journey leading to the purchase of our product or service as well as the psychology of engagement and the customer’s experience buying and then using your product.[read more]

spring clean for social

When is the last time you updated the profile or ‘about’ page on your social media properties or web site? It’s probably been a while, right? Take a few minutes to review your profiles on each social media property to ensure they are giving consumers an up-to-date view on what your business is all about, what you do, and what value you’re offering your audience for sticking around to engage with your business or brand.[read more]

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The biggest lesson I’ve learned is that there is a way to work with just about anybody, and it comes down to communication – both in managing expectations and delivering exceptional service.[read more]

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Not all social platforms fit the needs of a particular business. For example, LinkedIn may provide an audience of potential clients interested in your marketing or Internet services. However Foursquare provides zero. Foursquare has proven a much better platform for retailers, doctors, dentists and other local service companies.[read more]

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Experienced social media managers are well aware of the unpredictable nature of the medium. Various brands have suffered the ire of social media backlash; most of these instances highlight the need to plan for the worst while expecting the best. Here are 3 lessons to learn.[read more]

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The companies in the Gartner survey spent, on average, 10.4% of their annual 2012 revenue on overall marketing, and 2.5% on digital. As businesses continue to shift resources to digital, a number of trends are emerging that will define the future of marketing. Here are 5 insights from Gartner’s report that virtually any-sized business can use to help shape its digital strategy.[read more]

The Social Channel is a discussion around social media. Each week we dive into any hot subject in the world of social media. This week host Ken Heinrich and Social Media expert Tania Moreno talk about what companies are doing well on social media, some ways to determine which social platform is best for your business and how to measure...[read more]

The mobile search market is experiencing explosive growth having increased by over 200% in 2012. Google has managed to transform all its products into a unified "mobile-first" platform. At the same time, Google is making a push to streamline all its products to be optimized for the rapidly growing mobile market.[read more]

Customer service social media

Customer service has reached a stage where the focus is on real engagement, not just listening. But what must still take root is the idea that companies should reach out proactively as soon as customers show signs of dissatisfaction or need for assistance, rather than waiting for them to get in touch.[read more]

Social media SXSW panel

At Spredfast’s SXSW gathering with customers, Brian Solis led a fascinating conversation with AT&T’s Blair Klein, LinkedIn’s Brian Goffman, REI’s Lulu Gephart, Spredfast’s CMO Jim Rudden, and Whole Food’s Natanya Anderson. I was fortunate to tag along.[read more]

social media marketing ROI

People responsible for marketing budgets want to know if there is any ROI value in social media. A new study takes a look at ROI statistics in the USA. Here are the most interesting discoveries.[read more]

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Split testing is everywhere in the digital world – you name it and it’s being split tested right now. However, the concept of split testing Facebook posts doesn’t seem to have taken off, and we think it’s about time it did.[read more]

Sprout Social

Coming from a marketer who’s delved head first into dozens of management systems, this Sprout Social review should be a pivotal weapon in your marketing arsenal. Find out what Sprout Social is, what it can do for your marketing strategy, and exactly how to get started.[read more]