ROI posts, articles, and infographics | Social Media Today
Sign up | Login with →


The Social Side of SEO

March 7, 2014 by Monica Jade Romeri

SEO is social

SEO has gone social; your social media presence combined with the social capital of your content—the social signals generated by your digital publishing efforts—play an important role in how visible you appear in search results. Here's how you can increase your social signals.[read more]


24 Things to Consider When Designing and Developing a Website

March 6, 2014 by Seth Rand

Designing and developing a website.

From functionality and appearance to navigation and coding integrity, a lot goes into creating an eye-catching, user-friendly website. It doesn't end there, either. Web developers and designers must work together to produce websites that will be located by search engines, engage customers, and stimulate conversions.[read more]


The Importance of Social Media in Meeting Consumer Demand

March 5, 2014 by Andrew Hutchinson

Predictive marketing.

Technology is advancing, predictive data is becoming more of a factor. Businesses need to be smart about how they utilise the increasing amount of information they have available to them, and monitoring social media is a first step into that new stream, a first step towards ensuring your business is moving in line with future demand.[read more]


The Social Shake-Up 2014: It's Time to Shake It Up (Again)

March 4, 2014 by Robin Fray Carey

The Social Shake-Up is back!

Today is the day: we’re officially launching The Social Shake-Up 2014, and we couldn’t be more excited. This spring and summer, we’ll be hard at work pulling together the best content on the planet that demonstrates how social media and social business are shaking up the ways we get things done.[read more]


Esurance: Brilliant Marketing Strategy or Lost Opportunity?

March 3, 2014 by Debra Ellis


Creating a message that goes viral without a plan for long-term benefits is a lost opportunity. Esurance stole the show on Super Bowl Sunday with their discounted ad and giveaway. The concept was simple, easy-to-understand, and created buzz. But was it effective?[read more]

Grow Your Twitter Presence in 2014

March 3, 2014 by Monica Jade Romeri

Twitter Growth

Twitter is a heavy hitter in the social arena. Savvy social media marketing is invaluable in the current business environment, where buying decisions are increasing driven by social influence. It is vital to commit yourself to ongoing social media learning so that you do not become ignorant of current best practices.[read more]


3 Online Lead Generation Worksheets for Marketers [FREE]

February 27, 2014 by Randy Milanovic

Online lead generation worksheets.

Lead generation works best when you're focused on compelling content, not trying to keep things like dates and file names straight. And so, in the spirit of sharing, we are giving away three of our most important lead generation worksheets – the same ones we use every day to achieve amazing results for our clients – absolutely free.[read more]


In Search of the Holy Grail of Social: Return on Human Potential and Participation

February 27, 2014 by Candida McCollam

Social Media Week NYC.

I think there was a general consensus at Social Media Week NYC last week that data-driven marketing produces higher ROI, ROE (return on engagement)—and higher “return” period on all brand value propositions. That’s the good news. And it signals an important new threshold in brand marketing thinking.[read more]


5 Options to Monetize Your Blog

February 27, 2014 by Philip Cohen

eBooks (Maria Elena/Flickr)

Most people don't make very much money from their blogs, but this is partially because they don't know how to effectively monetize them. If you want to make money from your blog, take a look at these five options for making money—as long as you're willing to put in the time and effort to implement them.[read more]

Magnify Your Social Lead Generation

February 27, 2014 by Monica Jade Romeri

Social lead generation.

Is social media a part of your lead generation strategy? Without a strategic social presence, you miss out on leveraging the power of an engaged and captive social media following. Social media, which is integral to inbound marketing success, requires ongoing learning and a commitment to best practices, as social media can change rapidly.[read more]


10 Must-Know Tips to Leverage Pinterest for Your Business

February 25, 2014 by Brett Relander

Leverage Pinterest.

If your businesses’ content marketing strategy has not factored Pinterest in the mix, you are missing out on a huge chunk of traffic from a site that has more than 70 million users. Here are ten must-know tips to generate views, leads, and sales through Pinterest.[read more]

Increase Social Media Capital with Content Curation

February 25, 2014 by Monica Jade Romeri

What's growing on your content tree?

Content curation is invaluable to winning social media marketing. To leverage the power of content curation, explore, discover, curate and share relevant, industry-leading content across at least the big four social networks—Facebook, Twitter, Google+ and LinkedIn.[read more]

How Marketing Automation Is Taking Over [INFOGRAPHIC]

February 22, 2014 by Jose Antonio Sanchez

Marketing automation.

Marketing automation isn't the new kid on the block anymore. Hundreds of organizations are using this technology to increase revenue. Why is it so popular? Which tools are being used the most? How much more is the automation market expected to grow? Check out this infographic.[read more]

7 Steps to Create a Profitable Niche Blog In 7 Days

February 19, 2014 by Hesham Zebida

A profitable niche blog.

These are 7 steps to create a profitable niche blog in 7 days. If you are struggling to make money with your blog, these steps are worth following. You don’t need to complete these steps in exactly 7 days, but they can really guide you to achieve your goal in your blogging business.[read more]

Paid Social Media is No Longer an Option: Here's Your Twitter Advertising Info to Get You Started

February 19, 2014 by Shona Mackin

Twitter info!

How does your business use Twitter Advertising to gain more followers, promote an event, drive more traffic to your website, sell more products/services or grow its email marketing list? Well, we’re glad you asked. Our latest social media marketing blog post will get your business started with Twitter ads and offer a few tips.[read more]

11 Content Promotion Housekeeping Tips for Earned Media

February 19, 2014 by Chad Pollitt

Content promotion housekeeping tips.

Because marketing resources are both finite and precious, it’s important to get the most miles out of every campaign and effort deployed in the name of marketing, PR and sales. In the case of earned media, several action items can maximize exposure while optimizing its measureable impact.[read more]


Social Advocacy & Politics: 3 Steps for Optimizing Facebook Page Wall Posts for Action

February 19, 2014 by Alan Rosenblatt

Social Advocacy & Politics column.

Facebook offers a handful of tools that organizers can use to reach, educate and mobilize people to support policy or political campaigns. And while they are not perfect, they can still be effective if used optimally. This week, we will explore three steps for optimizing your Facebook wall posts for campaigns.[read more]


The Importance of Keeping the End Goal in Sight in Social Media Strategic Planning

February 15, 2014 by Andrew Hutchinson

While it’s different for every business, return on investment can be difficult to quantify. You’re often working to develop and generate stronger brand relationships, rather than putting on the hard sell for quick returns. This is still possible through social media.[read more]

Sales and Marketing: An Unfinished Love Story

February 14, 2014 by Koka Sexton

Sales and Marketing sitting in the a tree, K-I-S-S-I-N-G

The relationship between Sales and Marketing can be a heart-breaking tale: a romance waiting to bloom that never quite seems to get off the ground. Both value content, both believe in social selling, both want to generate leads, sales and ROI more than anything.[read more]

Essentials for Social Media Marketing Success

February 14, 2014 by Monica Jade Romeri

social media best practices

Social media holds real influence that continues to rise. Neglect social media, and your business will suffer. You will not be able to optimize your content marketing, website traffic, or lead generation and conversion without social media best practices.[read more]