ROI

nstagram is still in its infancy, despite its massive network of users. Perhaps the future will enable brands to advertise directly on the network, reaching far more users than their followers. But before the ads, brands have a real chance to boost awareness and ROI. Most of them opt for remaining active, and engaged, while those with financial power take the fast way.[read more]

Improve Your Content Marketing

High-quality content marketing is required to succeed in today’s competitive business world. Whether you are a large corporation, a small or big business, an educational institution or a non-profit organization.[read more]

Mark Phibbs, VP Marketing EMEA at Adobe

Even in the ad world content plays an important role. 68% of UK users responded that ads should tell a unique story which mentioned John Lewis and Guiness as good examples. One of the main ingredients should be the humour factor of the story. Funny is the driver for happiness, and outplaces “sexy” ads.[read more]

The majority of brands aren’t sure about how to measure the success of social ads, including Twitter promoted trends, featured Facebook posts and LinkedIn placements. Uberflip’s latest infographic illustrates the increasing adoption of social ads among marketers, the amount of dollars allocated on these channels, and the effectiveness of these paid social media campaigns.[read more]

Facebook recently released a how-to document titled, Tracking Facebook Ads in Google Analytics. It provides guidance and best practices for using url tagging to track your Facebook advertising efforts in Google Analytics. I recommend you download it![read more]

While I certainly don’t have a silver bullet response to help everyone understand the actual quantitative value of social media marketing, there are some incredibly compelling stats I’m going to share here to help you understand just how important social platforms can be to your business.[read more]

If your business is looking to launch a social media program, a handy PowerPoint or flyer won’t be the resource you need to get started. Walmart spent 6 months of planning internally before they launched their social media program. Smaller businesses might be able to accomplish this in a month or two, but it’s not a quick project.[read more]

box office/shutterstock

Anybody who pays money for a social presence knows that volume and traffic toward your page, app or ad are critical metrics when assessing the effectiveness of your media. In this case, the amount of volume a film receives should be partially representative of its box office potential.[read more]

But you know the one that kills me? The one that really, really gets to me? People who say, “Of course all this digital marketing stuff works for you. It’s what you do for a living.” I swear, if I hear that one more time, the poor soul who says it is going to get a piece of my mind.[read more]

While many firms still struggle to optimize their e-commerce efforts, the world has moved past them to m-commerce. As an example of the power of mobile, 45% of Groupon’s sales occur on mobile devices including smartphones and tablets.[read more]

It’s roughly 1 year, and 100 posts ago today, that I started my blog. While it most certainly remains in its infancy, and I still feel as though I’m just getting started, I thought this as good a time as any to reflect back and share a bit about my experience with it thus far.[read more]

I have an MBA. You know what I learned over the course of one year and 63 credits plus an international trip? Business people don’t give a s**t about social media, and they don’t care about the color of their logo. You know what they care about…I mean really care about? MONEY![read more]

While social should be a key consideration for your site, never, ever let it get in they way of the key functions of your site! In most cases, social media should supplement your site, not dominate it![read more]

Social media marketing is an area which seems to divide businesses. Some companies embrace it, invest in it, and generate fabulous returns from it, whilst other businesses are pensive, scared and unwilling to get online and start competing via social.[read more]

A recent study confirms that content marketing remains a top priority for B2B marketers, with the vast majority leveraging the practice as part of their marketing strategy. But many are uncertain about how to successfully employ the many tactics available to them.[read more]

If you are struggling with results using social media, why don’t you look at what you are giving versus what you are receiving. Quit counting success by what you get but instead by what you give. What happened to simply creating content that helps people solve problems? Tweets, blog posts, Facebook status updates, white papers and tips that help them achieve their goals?[read more]

Being friendly isn’t the be all of customer service, but it’s a free and easy start. It’s infectious, and travels well from top to bottom, as well as bottom to top. And don’t just keep it within the confines of your business. Take it with you as you go out in public. You might just make some friends who might also become customers.[read more]

I’m not suggesting that you compromise your standards for quality, or jeopardize your business’ reputation by producing sub-par content, but be sure to stay focused on what is going to be valued by your audience and use them, their needs, and expectations as a gauge for ‘perfection.'[read more]

social lead generation

Without doubt, LinkedIn is the best social medium for B2B companies. The social network has a visitor-to-lead conversion rate of 2.74%—outranking Facebook and Twitter by nearly threefold.[read more]

assign values/shutterstock

What most marketers do: Using paid search analytics tools, advertisers have the ability to attribute every cent spent by a paid search campaign to a visitor transfer and, if they’re wise, a number of conversions. How you can do it: In addition to paid search analytics metrics, there are various tools that can help you attribute value to your digital channels.[read more]