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Sandy Carter


Talking with IBM's @Sandy_Carter About Social, ROI, and Women in Tech [VIDEO]

April 8, 2014 by Robin Fray Carey

Sandy Carter, IBM

I recently caught up with Sandy Carter, General Manager Ecosystem Development at IBM, about how she came personally to understand the link between social and ROI. We also talked about women in tech, Girls Who Code, and the upcoming fall Social Shake-Up, where Sandy will be one of our star speakers. Enjoy.[read more]


How to Talk to Executives About Social: @Sandy_Carter Interview at #SXSW

March 12, 2014 by Simon Pearce

IBM's Sandy Carter chats with Simon Pearce at SXSWi 2014

This week at South by Southwest, Simon Pearce (@Simonpearcelive) talked to Sandy Carter of IBM (@sandy_carter) about how to communicate the benefits of Social Media within the enterprise. Sandy talked about ROI, overcoming the social media fear factor and how to talk to your colleagues effectively about social.[read more]


Audio Archive: Boldly Social- A Conversation with Sandy Carter

January 19, 2012 by Cliff Figallo

Boldly Social:A Conversation with Sandy CarterOne of the greatest challenges facing businesses today is communicating with and understanding customers and coworkers through social media. It's not all about technology, nor is it so much about marketing technique; it's more about changing basic assumptions and getting...[read more]


Closing the Books: A Report to our Community

January 12, 2012 by Robin Fray Carey









We doubled our staff, hiring some cracker-jack former journalists and energetic, customer-focused community marketing staff. We ended the year decidedly in the black, but making sure that we delivered value through our team and not through a lot of wasted expense.[read more]

'Culture Eats Strategy for Lunch': An Interview with IBM's Sandy Carter

September 8, 2011 by Cliff Figallo

Sandy Carter is IBM’s Vice President of Social Business and Collaboration Solutions Sales and Evangelism. We talked about “social business” and how she regards the organizational changes that give meaning to the term.[read more]