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Sandy Carter
Audio Archive: Boldly Social- A Conversation with Sandy Carter
Boldly Social:A Conversation with Sandy CarterOne of the greatest challenges facing businesses today is communicating with and understanding customers and coworkers through social media. It's not all about technology, nor is it so much about marketing technique; it's more about changing basic assumptions and getting...[read more]
Closing the Books: A Report to our Community
We doubled our staff, hiring some cracker-jack former journalists and energetic, customer-focused community marketing staff. We ended the year decidedly in the black, but making sure that we delivered value through our team and not through a lot of wasted expense.[read more]
'Culture Eats Strategy for Lunch': An Interview with IBM's Sandy Carter
Sandy Carter is IBM’s Vice President of Social Business and Collaboration Solutions Sales and Evangelism. We talked about “social business” and how she regards the organizational changes that give meaning to the term.[read more]
Social Media Today
“I think Mayer is actually doing a great job of injecting Yahoo back into the conversation by making it a "hot topic" again. Full disclosure, I've always liked Yahoo but any property that's been around for that long has to fight against the perception that it's outdated, lest it be resigned to the dustbin of history like AOL.”
“Great points! I agree with all of them, especially number 3! It's so important to share the blog content yourself. If you want something to be "viral," why wouldn't you get it started yourself? I also liked number 6; you can't expect people to keep coming back to read your content if your posting times are very few. The feedback you receive on your posts will help you shape the "good" and "viral" ...”