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social media success

Goals, Objectives, and Setting Your Social Media Radar on Success

January 5, 2014 by Matthew Peneycad

Social Media Radar

Setting goals and objectives to guide your social media marketing activity is critical to ensure that your efforts are making a meaningful and positive impact on your business. Without well-defined goals and objectives, there is no way to determine what success looks like, and no way to optimize.[read more]

Measuring Social Media Success: Tactical and Strategic

May 4, 2012 by Mandi Bateson

One of my big pain points at the moment is the confusion of tactical objectives and strategic objectives. A good performing Facebook page is important to achieve a good Edgerank, the algorithm that determines the priority and frequency of your updates to your fans in their news feed. This has given false importance to “like-baiting”; fluffy messages of “Happy Friday!” and discussions about the weekend are getting interactions that are being measured with equal importance as key brand or campaign messaging.[read more]


Social Media Success Stories: Blendtec

September 16, 2011 by Heidi Thompson

Blendtec is a company that began producing grain mills in the 1980’s and now produces blenders for commercial and personal use. The way their social media success came about is so simple, it’s brilliant.[read more]

The Small Business Guide to Social Media Success

September 9, 2011 by Rachel Strella

"The social media audience wants to see the people behind the brand. Therefore, it’s time to remove those filters and humanize your business. What makes YOU unique? What do you enjoy? What are your fears and dreams? These are questions we can all relate to, regardless of whether we can identify with your product or service."[read more]