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Twitter Verification Implications for Brand Marketers

May 16, 2012 by Adam Leiter
4

With recent news that Twitter's verification process has become linked to monthly advertising, there has been conversation and debate about blurry lines in the sand. What does this change mean for your brand or company on Twitter? Is verification critical to your Twitter strategy?[read more]

Top Five Things I Resolve to Never Hear a Marketer Say About Social Media in 2012… And Beyond

January 4, 2012 by Steve Olenski
1

There are still what I consider a large portion of marketers who still believe social media is a passing fancy; that it’s not here to stay; that people will grow tired of it.[read more]

Why Brand Marketers Need More Brand Ambassadors

December 22, 2011 by Steve Olenski

The world of social media, where consumers rule the roost, has taken the power of suggestion to a whole new level and brand marketers and product managers and ALL marketers would be very wise to engage and empower as many ambassadors for their brands as they can.[read more]

The Major Disconnect Between Brands and Consumers When It Comes to Social Media

December 22, 2011 by Steve Olenski
1

A survey conducted by the Chief Marketing Officer (CMO) Council and Lithium, a social media tech firm, revealed a huge divide between what marketers think consumers want vs. what consumers really want when it comes to social media.[read more]

Are B2B Marketers Not Using Twitter Correctly?

December 15, 2011 by Steve Olenski

A recent study revealed that while 91% of business to business marketers are using Twitter as part of their integrated social media campaign only 15% state they generate leads from it compared to LinkedIn where nearly 1/3 of B2B marketers report generating a lead.[read more]

What the New Twitter Brand Pages Mean to Marketers

December 9, 2011 by Steve Olenski
5

Late to the party or not, Twitter has followed in Facebook's and Google+'s footsteps with the launch of their new brand pages and brand marketers would be wise to sit up and take notice of the new features coming to a Twitter account near them. Clearly the brand battle lines are being drawn.[read more]

Has Black Friday Become Thoughtless Thursday?

November 23, 2011 by Steve Olenski

Major brands - from Walmart to Kmart to Sears to Old Navy, to name but a few, will be open for business on Thanksgiving night. As if that's not bad enough, one major department store is running a commercial which features someone stealing something out of another person's shopping cart.[read more]

CMOs Struggling to Keep Up With the Digital Revolution

October 21, 2011 by Steve Olenski

In a wide-ranging survey of more than 1,700 chief marketing officers from 64 countries and 19 industries, IBM’s 2011 Global CMO Study revealed that a large portion of CMOs, while excited at all the changes happening in the marketplace - are ill-equipped to deal with and manage it.[read more]

LinkedIn's New Features - a Lot Like Facebook & Twitter with More Opportunities for Marketers

October 12, 2011 by Steve Olenski
12

The recent changes to LinkedIn and their Follow Company feature strike a similar chord with Facebook and Twitter.[read more]

Why Marketers Need to Pay Attention to Online Reviews

September 9, 2011 by Steve Olenski
2

A new study shows that 80% of online customers change their mind about making a purchase after reading negative online reviews.[read more]

 
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