About Social Media Today
b2c marketing
Twitter Verification Implications for Brand Marketers
With recent news that Twitter's verification process has become linked to monthly advertising, there has been conversation and debate about blurry lines in the sand. What does this change mean for your brand or company on Twitter? Is verification critical to your Twitter strategy?[read more]
Top Five Things I Resolve to Never Hear a Marketer Say About Social Media in 2012… And Beyond
There are still what I consider a large portion of marketers who still believe social media is a passing fancy; that it’s not here to stay; that people will grow tired of it.[read more]
The Major Disconnect Between Brands and Consumers When It Comes to Social Media
A survey conducted by the Chief Marketing Officer (CMO) Council and Lithium, a social media tech firm, revealed a huge divide between what marketers think consumers want vs. what consumers really want when it comes to social media.[read more]
Are B2B Marketers Not Using Twitter Correctly?
A recent study revealed that while 91% of business to business marketers are using Twitter as part of their integrated social media campaign only 15% state they generate leads from it compared to LinkedIn where nearly 1/3 of B2B marketers report generating a lead.[read more]
What the New Twitter Brand Pages Mean to Marketers
Late to the party or not, Twitter has followed in Facebook's and Google+'s footsteps with the launch of their new brand pages and brand marketers would be wise to sit up and take notice of the new features coming to a Twitter account near them. Clearly the brand battle lines are being drawn.[read more]
Has Black Friday Become Thoughtless Thursday?
Major brands - from Walmart to Kmart to Sears to Old Navy, to name but a few, will be open for business on Thanksgiving night. As if that's not bad enough, one major department store is running a commercial which features someone stealing something out of another person's shopping cart.[read more]
CMOs Struggling to Keep Up With the Digital Revolution
In a wide-ranging survey of more than 1,700 chief marketing officers from 64 countries and 19 industries, IBM’s 2011 Global CMO Study revealed that a large portion of CMOs, while excited at all the changes happening in the marketplace - are ill-equipped to deal with and manage it.[read more]
LinkedIn's New Features - a Lot Like Facebook & Twitter with More Opportunities for Marketers
The recent changes to LinkedIn and their Follow Company feature strike a similar chord with Facebook and Twitter.[read more]
Why Marketers Need to Pay Attention to Online Reviews
A new study shows that 80% of online customers change their mind about making a purchase after reading negative online reviews.[read more]
“Google likes to have a balance of good and bad for the viewer to see both sides. This can cause problems when a firm is trying to push down negative comments, threads or articles about their brand as it can appear Google rewards this negative links beyond their true value. However, there are strategies which can push these down.”
“Google+ is still in its infancy, it will certainly be interesting to see how this ends up working, and how artists and industry folk will use this new tool.”