Millions of people are checking into location based marketing applications. Why? As more people use these services, more people will undoubtedly ask this question. People still ask why they should use twitter though. Similar thoughts…follow along. Foursquare wants users to check-in to “change they way we experience cities.” For this to...[read more]

Chris Brogan’s newsletter landed in my mailbox Tuesday night, and yet again it launched me into some deep thought about my goals for 2011.  Unless you hate getting really useful knowledge geared towards growing your capabilities, go sign up for the newsletter here. Chris’ latest edition included a bit about 2011 resolutions. However...[read more]

Looking back on an exhilarating 2010, I wanted to take a second to just say thank you. No frills, no flourishes. Just thanks. There’s a LOT of places you could go to get you social media and digital marketing fix, and I’m incredibly honored that you choose to spend time here.  As part of my look back at the ~150 posts that appeared...[read more]

As a proponent of personal branding, I was schooled this week on how it isn’t always a good thing. On the surface it makes sense that the more you’re known as an expert in your field, the better off you are.  My previous experiences had led me to believe that this was always the case.  It turns out that like all things...[read more]

One question any blogger, marketing, social media or business leader should never ask themselves: “Should I copy somebody else’s content or create my own?” Note: This post comes with strong opinion as my content has been blatently plagiarized numerous times the past few months. The worst case study I have seen recently was with my own...[read more]

So we all know the cute little blue and white hand glove.  The one that is the logo, often represented by the skinny blue rectangle. We look for it. We click it. But why? Why do you click the “like” button? Do you click it because you really like whatever content was on the page? Do you want your friends to see you liked it? Or did...[read more]

There are so many “things” involved in social media that it becomes almost impossible to figure out what is truly going on. YouTube, Facebook, Twitter, Blogs, Bookmarks, keywords, searches, email, and many more options make it almost impossible for the layman to grasp what to do. In this article, we hope to clear that up by explaining social media as a living thing, a functioning body of communication similar to the human body.[read more]

Pros and Cons of High Posting Frequency on your Blog Ultimately if you are a blog owner you are likely utilizing a blog to provide helpful information that is relevant to your product, service or in general niche. For this reason alone you likely have a blog posting frequency that may or may not be meeting your needs. How Will Regular...[read more]

Oh the memories of the holidays. The moments that make the memories. From the busy shopping to the eggnog, the neighborhood party, Christmas Eve Service, presents unwrapped Christmas morning to the crazy box of nuts you received from Uncle Albert. What do we do to capture the memories? We take a photo with our iPhone or Android. Where do...[read more]

 Three years ago, I was sitting together with a colleague in a coffee shop. It was snowing. We were watching the snowflakes falling down. We were talking some philosophy on how the future of individuality will look like ten years ahead, refering to the snow flakes and how their “individual dna” changes the world around us into a...[read more]

Those of us who "get it" didn't need a survey to tell us what we already knew...To be successful, and I mean truly successful in social media, you must be willing to make a committment of time and, in the case of companies, businesses, organizations... a committment of resources. But apparently there are still plenty of marketers both...[read more]

It really pains me to see brands and social media experts pimping for tweets, use of hashtag or RT's. Sure, if you're a young social media brand with no fans or followers, I can see where this strategy makes sense. As I've said in the past, I do think social media numbers matter, regardless of the current politically correct viewpoint...[read more]

 Last week there were two (unintentionally) related pieces in the New York Times (NYT) that addressed the issue of managing comments in online communities: In Readers With Plenty to Say, Public Editor Arthur Brisbane wrote a column describing the NYT’s approach to publishing reader comments online, and the challenges that approach...[read more]

As much as people (maybe even you) crave hard and fast rules about what to do and not do in social media, it’s kind of like the Wild West. When the rules aren’t defined, it comes down to whether you want to try and take the law into your own hands. That’s true even for things (such as blatant plagiarism) you’d think would have been...[read more]

ToneCheck.com provides an email plug-in that flags sentences with words or phrases that may convey unintended emotion or tone, then helps you re-write them. I was kidding about that when weeks ago I introduced you to SocialMediaSobrietyTest.com. It’s an opt-in service that requires users of Facebook, MySpace, Twitter, Flickr, YouTube...[read more]

Once in a while, less often now that before, someone asks about my dad, and I tell them I never knew my father. He died when when I very young, I say, and therefore I never knew him other than in faded pictures and fractured stories. I’ve said this so many times for so many years that I believed it to be true. But it’s not. It’s not a...[read more]

Yahoo has been in just about everyone’s RSS feed lately. With the recent layoffs and resignations, they’ve ben getting a lot of attention and coverage. One of the main arguments has been the fate of some of their products, mainly Delicious. I, myself, have been using Delicious to hold my bookmarks for the past few months. I’m currently...[read more]

Season’s greetings, to all of my readers and supporters! If you know me well at all, you know that the frenzy of the holidays gets me hyped (in a good way). I can’t stop singing Bing Crosby and Nat King Cole songs… In other words, I’m all about holiday cheer, and I wish you and your loved ones a very special holiday season. With that...[read more]

The further we head into the future with technology, the more advanced marketing becomes.  Marketers are in high demand to develop more advanced marketing strategies every day and the more marketers that come on board with social media marketing, the more that businesses will benefit from this, but also the more advanced this...[read more]

Blogging is like music you need to play several instruments at the same time, and to get a good sound, you must play them with harmony and coherence. You’re the person in charge of the orchestra – the director and your unique style reflects it in the final piece This year I’ve learned numerous topics, but as the theme of today is...[read more]