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How to Rebrand Your Company

December 19, 2013 by Philip Cohen

Company Rebranding

Rebranding a company can give your business a fresh start or produce disastrous results. It all depends on taking the correct precautions and planning while remaking your brand. There are five essential things companies need to do to make sure their branding does not flop.[read more]


Branding Your Business Through Social Media - 3 Keys to Getting Started

July 12, 2012 by Phillip Davis

Extending your business brand from your home page into the social media mainstream can seem overwhelming. By identifying the sites that best match up with your core customers, and creating a clear, consistent presence, you can glean new customers, as well as new insights and feedback about your products and services. Slow and steady wins this race...[read more]

Is Your Company Brand a Homebody? (aka Google Hates Hermits)

October 17, 2011 by Phillip Davis

"In essence, if you want to be treated like a relevant business, you have to act like one. You can’t “stay at home,” shut off the lights and expect customers to knock the doors down. Seems sensible enough, yet a good many companies remain complacent with static web sites, little to no social media presence and stale, outdated blogs"[read more]


5 SEO Strategies When Naming and Branding Your Company

October 3, 2011 by Phillip Davis

Rather than place all your branding eggs in the keyword basket, build a company brand identity that leverages multiple online channels.[read more]


Does Your Brand Have a Voice in Social Media? 5 Keys to Online Success

September 14, 2011 by Phillip Davis

Your brand message must communicate authentically and consistently to be effective, to warrant a share of the discussion, to make a lasting impression.[read more]