branding posts, articles, and infographics

Facebook To Consider Charging Users to Highlight a Post

May 11, 2012 by Steve Olenski
with 1,310 views

Facebook is currently testing the idea to charge users to highlight a given post or picture on their Facebook wall. [read more]

Why I Follow Whole Foods

May 7, 2012 by Jacqui MacKenzie
with 559 views

Whole Foods is one of my favorite brands to follow on Facebook, Twitter and Pinterest. They successfully use social media to increase brand awareness and connect with their customers. Here’s how. [read more]

The Path from a Social Brand to a Social Business

May 7, 2012 by Brian Solis
with 2,117 views

We’re already approaching the first of many crossroads that new media will present. Do we take the path of a social brand or that of a social business? What’s the difference? A social brand is just that, a business that is remodeling or retrofitting its existing marketing practices to new media. A social business is something altogether different... [read more]

Successful Marketing Media Integration: Online/Offline Collaboration

April 22, 2012 by Tara Hornor
with 1,176 views

Photo by Sklathill via Flickr

One of the most important aspects of marketing is the integration of online and offline marketing media and maintaining consistency between the two areas. Your online and offline marketing campaigns should always cross-reference each other for you to really take full advantage of reaching your entire audience. The following are just a... [read more]

7 Razones Para Enviar un Boletin de Noticias (newsletter) a Tus Clientes

April 10, 2012 by Jesus De La Garza
with 196 views

wwwebmeister/shutterstock.com

Este artículo nos da algunas ideas del porque enviar boletínes electrónicos a nuestros clientes y mantener una presencia de marca con nuestros clientes. [read more]

Why Brand Managers Need to Take an Interest in Pinterest

March 21, 2012 by Steve Olenski
with 5,606 views

Women, AKA the Most Powerful Brand Ambassadors In the World have a new found trust in Pinterest. [read more]

Visual Identity, and Color? Yes, Have Some!

March 20, 2012 by Brad Darrohn
with 402 views

Through the many years of industrialization, countless business owners and marketers have spent an immeasurable amount of time and money creating effective visual content. Logos have been licensed retaining certain companies identity, and along with those logos, color palettes. [read more]

Peer-to-Peer to Amplify a Brand

March 19, 2012 by Dr. Santanu Bhattacharya
with 445 views

...vast amounts of generic conversations people have about themselves, their choices and likes occur outside a brand owned platform. Ability to access these peer-to-peer conversations can open up new avenue for brands to create brand and customer building activities, amplifying a brands presence manifold. [read more]

10 Mechanics of Personal Branding

March 15, 2012 by Stephanie Gehman
with 1,366 views

Have you a personal brand? Of course you do! Uncover the process, map it out and live it out. [read more]

Are Brands Royally Screwing Up On Social Media?

March 8, 2012 by Steve Olenski
with 1,427 views

A recent study revealed some very telling things about brands, social media and how many are still not getting it. [read more]

Are Brands Turning People Into Adverts with Social Media?

March 5, 2012 by Laura Edwards
with 706 views

Brands want users to do more than just follow them on Twitter and Facebook, they are now asking them to actively talk about them online for rewards. Domino's today launched the perfect example of how this can work with their 'Tweet for Treats' campaign. [read more]

LinkedIn Rolls Out “Follow Company” Button

February 28, 2012 by Brad Friedman
with 878 views

kwest/shutterstock

Following a company on LinkedIn will let you stay up to date on company news, peruse employment opportunities and keep up with isuues the company thinks are important enough to prepare updates about. Here’s a quick video explaining how to find and follow companies on LinkedIn, [read more]

Hashtag Marketing on the Rise

February 23, 2012 by Tony Obregon
with 5,786 views

vinz89/shutterstock

The Twitter hashtag is more than a simple way to categorize content, identify themes or track real-time conversations. They're increasingly being used by companies to drive positive online conversation and build brand recognition and loyalty. [read more]

Social Media Best Practices for Increased Engagement

February 23, 2012 by Excelamktg Social Media Marketing
with 3,051 views

If you aren’t getting the engagement you desire, you may be using your social sites incorrectly. So today, we’re going back to basics with a quick lesson in social media best practices for the top social networking sites. [read more]

When It Comes to Facebook a Like Does Not Equal a Sale

February 9, 2012 by Steve Olenski
with 721 views

Marketers should make the mistake of assuming that a Facebook "like" equates to a sale or even a loyal customer. [read more]

Silos: The Biggest Barrier To True Brand & Consumer Engagement?

February 7, 2012 by Steve Olenski
with 3,063 views

Call it multi-channel marketing. Call it an integrated marketing strategy. Whatever name you apply to it, brands and companies are still struggling to give consumers what they want… a consistent and seamless message across all marketing channels. [read more]

Google+ and Why Every Healthcare Organization Needs a Social Profile

January 29, 2012 by Joel Selzer
with 1,666 views

With Google's privacy policy shift this week and the integration of Google+ content into search results, every organization needs to create, monitor and proactively manage its online profile and social reputation. [read more]

The Corporate Blog

January 20, 2012 by Brad Friedman
with 742 views

fitim bushati/shutterstock

A corporate blog takes time to create and then maintain. You are focused on your ROI. You don’t really feel the blog is necessary but you’ve consented “because it’s what everyone is doing.” So, “Why are you moving forward with the creation of a corporate blog?” [read more]

How to Build Your Brand on Social Media & Survive the Holidays

December 21, 2011 by Dominique Ellis
with 1,261 views

Lukiyanova Natalia / frenta/shutterstock

The holiday season is fully upon us. With nagging in-laws and diet-breaking temptations everywhere you turn, surviving the season can be tricky. Building a strong brand presence through social media is no different. Luckily, the same rules for making it through this season can be applied to increasing your brand’s recognition on social networks. Here’s five things to remember to ensure your brand survives online. [read more]

HP’s Rebrand Efforts: An Inside Look

December 16, 2011 by Rick Liebling
with 382 views

"We wanted to ensure that HP maximized its opportunities to connect with people, to tell great stories and inspire great stories, to listen and respond, and to adapt to its environment. A multi-sensorial Identity and Design System was created to allow the brand to spring to life in print and in pixels, on screen and across all devices." [read more]