branding

strategy and execution

Tactics are the executional steps that help achieve the overarching goals of the strategy. So, before you make the jump to execution, think of these five questions while you are developing your social media strategic plan.[read more]

branding

More and more brands are using the weather as a guide to deliver advertising. Does that cross the line between capitalism and capitalization? Here's a look at how several different brands have handled that line.[read more]

social media footprint / shutterstock

A social media footprint is the trail that you leave behind for others to find every time you use a social media platform. Many brands are beginning to realize that something they shared in the past is not something they want others to see in the present. Find out how to refine your footprint.[read more]

LinkedIn tips

For my business, Social Media, LinkedIn has proved to be a huge traffic driver for me and a valuable lead source: it is no longer just a resume holder. In this post I will show you exactly how you can use it to engage with customers, clients, and potential business partners.[read more]

Tumblr content

There are seven different types of content your business can post on Tumblr. There's a visual header whenever users are creating a new post that showcases each different type. We’ll explain each one with some examples and practical business applications.[read more]

YouTube hits a billion users

YouTube has just crossed a major milestone. On Wednesday, the Google-owned giant announced that it now has over one billion unique viewers on its site every month. If you are using YouTube as part of your social media marketing strategy, here's how to get more viewers.[read more]

brands using Twitter

Seven years after Twitter launched and more than two years since it started to become widely used by businesses and organizations it is still not uncommon to see these Twitter accounts making mistakes.[read more]

viral video failure

Developing, producing and successfully launching a viral video campaign is equal parts inspiration and orchestration, and based on my 7 years of running a creative agency that makes videos, here are some of the things that keep them from getting off the starting line or fizzing out along the way.[read more]

brand & reputation management

I was recently asked a provocative question: “What experiences or insights have shaped your views on brand and reputation management in today’s business environment?” This is a great question and the more I thought about it, the clearer the answer(s) became.[read more]

Facebook hashtags

Facebook is shifting into territory occupied by networks like Twitter and Instagram with the re-introduction of a chronological newsfeed and hashtags. So what will a Facebook with hashtags look like, and how will it change the way users and brands interact with each other?[read more]

Facebook news feed control

"Goodbye clutter, hello beautiful new stories," Facebook said last week when it showed off its redesigned news feed. But none of those beautiful new stories will be from branded pages. The news feed redesign presents some serious challenges for brands and marketers.[read more]

social philosophy/shutterstock

Brands are beginning to understand the implications of social media beyond the marketing function it often serves. When the shift in mindset from marketing strategy to organizational change takes place, many brands do not know how or where to start.[read more]

A blog provides so much value and opportunity for virtually any company, brand or individual. But more importantly, a blog provides the platform for an online voice. Yes, a voice. Why on earth would you NOT have a blog integrated into any organization’s web site?[read more]

Having lots of Facebook fans and good interaction skills lead to brand loyalty. So the million-dollar question is, “What makes a post shareable on Facebook?” How do businesses connect on a personal level with their fans? Increase brand interaction with these tips![read more]

Is Pinterest the most sales actionable social network out there? According to Pinterest CEO Ben Silbermann, Pinterest helps "people discover the things that they love and then go take action on them, and a lot of the things they take action on are tied to commercial intent.”[read more]

You can't tell whether your social media marketing efforts have been successful on Pinterest if you haven't established objectives. Before you start pinning and repinning and counting your followers, decide what you want to get out of Pinterest. Here are some ideas.[read more]

This week I was reminded what social behavior is really all about — inviting participation, creating community, generating content, and enhancing the user's experience with a brand in a way that yields a mutually rewarding experience. All thanks to the Getty Museum.[read more]

Attention, community managers: don't go nutzo with user-generated content. Because as transparent and effective as it can be, it can also be lethal to your brand or organization if overdone or done poorly. Follow these tips to make sure your brand isn't lost in the crowd(-sourcing).[read more]

shutterstock

Aside from an initial hiccup immediately after launch, when sexually explicit content found its way onto the app and its Facebook connect feature was removed, Vine has been well received within the online community, especially by brands particularly active in social media.[read more]

Survey results have shown that more than 89% of consumers research online before making a buying decision. Translating your brand’s personality onto the web can be tricky, so here is our list of five simple steps that can help you get started.[read more]