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Vastly Improving Your Content Marketing

October 28, 2013 by Michael Cohn

Content Marketing

In many situations in life, the less you say, the more effective your words will be. That especially applies to your content marketing technique. It is very important to choose your content words wisely so that people don’t grow impatient and move on.[read more]

Why Pinterest Marketing Makes Sense for Your Brand

September 21, 2013 by Mark Cooper
3

Pinterest and Branding

It’s no secret that consumers love Pinterest. The network has soared to 70 million users, who spend more time there than any other social site. Yet some marketers wonder whether Pinterest can drive business value. Read on to learn why Pinterest is the marketer’s dream.[read more]

What's in a Name? 15 Criteria for Naming a Brand or Product

September 17, 2013 by David Mitchel

Naming A Brand

A decision to name a branded product is an immense challenge for a great number of marketers. By choosing a good brand name or name of a product underneath your corporate name, a company is positioning itself for greater success.[read more]

How Does Social CRM Work for Brands?

September 14, 2013 by Syed Noman Ali
4

Social CRM and Brands

The next edge for the organizations that want to optimize the power of social interactions & get closer to customers is the Social CRM. Getting closer to customers is the top priority of every brand. Today’s brands are passionately building social media programs to do just this.[read more]

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Social Shake-Up Interviews: Simon Pearce, Founder of Fabric Branding [VIDEO]

July 15, 2013 by Suzie McCarthy

Simon Pearce talks to Maggie Fox about why he is excited to be speaking at the Social Shake-Up, the difficulties of measuring engagement, and why he started Fabric Branding. Check out these speakers and more at the Social Shake-Up in Atlanta this September.[read more]

Which Brands Are Most Patriotic?

July 3, 2013 by Robert Passikoff
1

Since marketers – domestic and foreign – traditionally operate on the “Week Before Independence Day Marketing Theory,” i.e., a patriotic, flag-waving, call-to-emotion backed by majorettes and fife and drum corps will motivate consumers, we wanted to see which brands actually led when it came to patriotism.[read more]

Branding for Small Business: Lessons from Big Businesses

July 2, 2013 by Jasmine Henry

When you make the effort to inspire, amuse, or simply connect with your audience, the results can be just the boost your brand needs.[read more]

New Study: Email Marketing Actually Works?!

July 2, 2013 by Alyssa Adkins
2

A brand must engage on the digital space because that’s where their consumers are, and while most of us marketers are ourselves exhausted by our over-crowded email inboxes, apparently this email stuff really works.[read more]

5 Questions to Ask Before Implementing a Social Media Strategy

April 28, 2013 by Jameson Brown
9

strategy and execution

Tactics are the executional steps that help achieve the overarching goals of the strategy. So, before you make the jump to execution, think of these five questions while you are developing your social media strategic plan.[read more]

Brands: Observe the Fine Line Between Capitalism and Capitalization

April 16, 2013 by Steve Olenski

branding

More and more brands are using the weather as a guide to deliver advertising. Does that cross the line between capitalism and capitalization? Here's a look at how several different brands have handled that line.[read more]

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Managing Your Social Media Footprint

April 4, 2013 by Brian Rotsztein
2

A social media footprint is the trail that you leave behind for others to find every time you use a social media platform. Many brands are beginning to realize that something they shared in the past is not something they want others to see in the present. Find out how to refine your footprint.[read more]

Increase Brand Awareness and Engagement on LinkedIn: 10 Tips

April 4, 2013 by Stephanie Frasco
6

LinkedIn tips

For my business, Social Media, LinkedIn has proved to be a huge traffic driver for me and a valuable lead source: it is no longer just a resume holder. In this post I will show you exactly how you can use it to engage with customers, clients, and potential business partners.[read more]

Tumblr for Business: Content

March 29, 2013 by Cara Tarbaj
1

Tumblr content

There are seven different types of content your business can post on Tumblr. There's a visual header whenever users are creating a new post that showcases each different type. We’ll explain each one with some examples and practical business applications.[read more]

YouTube Hits One Billion: How Can You Get More Views?

March 25, 2013 by Cara Tarbaj
4

YouTube hits a billion users

YouTube has just crossed a major milestone. On Wednesday, the Google-owned giant announced that it now has over one billion unique viewers on its site every month. If you are using YouTube as part of your social media marketing strategy, here's how to get more viewers.[read more]

5 Ways Brands are Tone-Deaf on Twitter

March 25, 2013 by Mike Johansson
2

brands using Twitter

Seven years after Twitter launched and more than two years since it started to become widely used by businesses and organizations it is still not uncommon to see these Twitter accounts making mistakes.[read more]

5 Reasons Your Viral Video Won’t Go Viral

March 21, 2013 by David Murdico
2

viral video failure

Developing, producing and successfully launching a viral video campaign is equal parts inspiration and orchestration, and based on my 7 years of running a creative agency that makes videos, here are some of the things that keep them from getting off the starting line or fizzing out along the way.[read more]

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Brand and Reputation Management: Four Insights

March 20, 2013 by Don Bulmer
1

brand & reputation management

I was recently asked a provocative question: “What experiences or insights have shaped your views on brand and reputation management in today’s business environment?” This is a great question and the more I thought about it, the clearer the answer(s) became.[read more]

Facebook Hashtags: What Will They Mean for Brands and Users?

March 20, 2013 by Ryan Northover

Facebook hashtags

Facebook is shifting into territory occupied by networks like Twitter and Instagram with the re-introduction of a chronological newsfeed and hashtags. So what will a Facebook with hashtags look like, and how will it change the way users and brands interact with each other?[read more]

Facebook News Feed Redesign Presents Serious Brand Challenges

March 15, 2013 by Lisa Barnett
1

Facebook news feed control

"Goodbye clutter, hello beautiful new stories," Facebook said last week when it showed off its redesigned news feed. But none of those beautiful new stories will be from branded pages. The news feed redesign presents some serious challenges for brands and marketers.[read more]

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Social Strategy Is Out; Social Media Philosophy Is In

March 14, 2013 by John Cade

Brands are beginning to understand the implications of social media beyond the marketing function it often serves. When the shift in mindset from marketing strategy to organizational change takes place, many brands do not know how or where to start.[read more]

 
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