About Social Media Today
integrated marketing strategy
The USPS Halts Saturday Mail Delivery: How Will This Affect Marketers?
The USPS decision to stop Saturday delivery will affect marketers and brands. Whether this means an increase in other channels such as email, mobile, radio, and so on, is obviously not yet known. Rest assured, though, marketers across the country who currently include direct mail as part of their integrated marketing strategy are busy making plans for the switch.[read more]
Top Five Things I Resolve to Never Hear a Marketer Say About Social Media in 2012… And Beyond
There are still what I consider a large portion of marketers who still believe social media is a passing fancy; that it’s not here to stay; that people will grow tired of it.[read more]
What the Changes to Facebook Mean to Marketers and Advertisers
In case you missed the news, and quite frankly how could you... Facebook unveiled some major changes during their annual f8 conference. And marketers and advertisers would be wise to take notice.[read more]
Marketers Who Treat Social Media As One Size Fits All Are Making a Tragic Mistake
Marketers and companies need to realize that prospects and customers are two different types of people and that their most valuable asset in the social media space are their most engaged, ardent and loyal fans.[read more]
Social Media's Dirty Little Secret
For all the time people spend on social media, it cannot nor will ever not be the answer to what ails your marketing campaigns.[read more]
CMO's to Increase Spending on Social Media But Integration Still Lacking
A survey of nearly 250 marketing top marketing executives revealed an overall increase of spending of 9.1% over the next 12 months but... the survey also revealed that integration is still a long way off.[read more]
“Great article Jon! Relationships could be one the most important aspects of running a business, if not THE most important. Building professional relationships with others is key to may good business practices today. With these relationships, you can build good communication skills with these relationships as well.”
“Jon ~I agree with you completely! My first thought when I read Sara's letter was "how stupid on Nutella's part"!I don't understand their reasoning at all. I promoted World Nutella Day on my social media site and my personal Facebook page for the past couple of years. She may have had 47,000 fans and followers but how many more were reached because people like me helped spread the ...”