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integrated marketing strategy

The USPS Halts Saturday Mail Delivery: How Will This Affect Marketers?

February 8, 2013 by Steve Olenski

The USPS decision to stop Saturday delivery will affect marketers and brands. Whether this means an increase in other channels such as email, mobile, radio, and so on, is obviously not yet known. Rest assured, though, marketers across the country who currently include direct mail as part of their integrated marketing strategy are busy making plans for the switch.[read more]

Top Five Things I Resolve to Never Hear a Marketer Say About Social Media in 2012… And Beyond

January 4, 2012 by Steve Olenski
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There are still what I consider a large portion of marketers who still believe social media is a passing fancy; that it’s not here to stay; that people will grow tired of it.[read more]

What the Changes to Facebook Mean to Marketers and Advertisers

September 26, 2011 by Steve Olenski

In case you missed the news, and quite frankly how could you... Facebook unveiled some major changes during their annual f8 conference. And marketers and advertisers would be wise to take notice.[read more]

Marketers Who Treat Social Media As One Size Fits All Are Making a Tragic Mistake

September 26, 2011 by Steve Olenski
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Marketers and companies need to realize that prospects and customers are two different types of people and that their most valuable asset in the social media space are their most engaged, ardent and loyal fans.[read more]

Social Media's Dirty Little Secret

September 22, 2011 by Steve Olenski

For all the time people spend on social media, it cannot nor will ever not be the answer to what ails your marketing campaigns.[read more]

CMO's to Increase Spending on Social Media But Integration Still Lacking

September 15, 2011 by Steve Olenski

A survey of nearly 250 marketing top marketing executives revealed an overall increase of spending of 9.1% over the next 12 months but... the survey also revealed that integration is still a long way off.[read more]

 
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