content curation

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Split testing is everywhere in the digital world – you name it and it’s being split tested right now. However, the concept of split testing Facebook posts doesn’t seem to have taken off, and we think it’s about time it did.[read more]

List.ly boosts blog traffic (image: Krissy.Venosdale/Flickr)

There are a lot of different tools to help with content creation, drive traffic, and keep your website up to date, but there's one tool that can help you do all three at the same time: List.ly. According to co-founder Nick Kellet, List.ly is "true social curation with lists as a metaphor."[read more]

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In the constant, ever-changing world of social media management there are three main roles required of successful social media multi-taskers: customer service reps, content creators and brand experts (all at once). Here's a rundown of what those roles entail.[read more]

This is the first of a 3-part series on content curation and curation in general. What is curation? The spellchecker on our CMS here doesn't even know the word. Is it like art curation? Wine tasting?[read more]

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For businesses, a key part of content curation is understanding who your audience is. Knowing who your user is and what they hope to gain will help you in curating content your audience values, and will help establish your business as a source of expertise and thought-leadership.[read more]

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Automating part of your content curation will help you save a lot of time. Just remember that pure automation is not the answer; there’s nothing engaging about a Twitter account on auto-pilot.[read more]

You may have noticed that content curation has grown very quickly as a way for people and organizations to publish on the Web. Sure, there are some benefits to this effort. But as a strategy for generating attention for yourself or your business, content curation is nowhere near as powerful as generating original content.[read more]

In July, I participated in the Social Curation Summit in New York City. Here are 9 noteworthy sound bites from Twitter that represent the variations in conversation, people and moments – my curation from within the Social Curation Summit.[read more]

Image by Joseph Robertson

...before jumping on the content curation bandwagon, take a step back and look at what you are really trying to accomplish. What are the possible risks versus benefits of creating (and controlling) what is showing up in your company’s content stream?[read more]

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I started thinking about curation and I realized that for how outspoken I am, I'm a huge curator. Yep, it's true. Nearly every time I Tweet, I'm doing so to share someone else's content. Twitter is the content curation machine of this century. And we're all doing it. But let's not mistake this activity for thought leadership.[read more]

Content marketing is a popular term in social media circles these days as is content curation. Does that mean creating unique content is passe? Can you both create and curate content?[read more]

Content curation may be thought of as an outlet, primarily for marketers, but there are plenty of other applications -- higher education, for instance.[read more]

Photo by Vanessa Dean

If your organization is producing blogs or similar social media feeds, content curation can be an essential means of sharing current insights and establishing thought leadership in your field. Developing a solid game plan for content curation will go a long way toward optimizing the efficiency of your work and maximizing its impact.[read more]

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Let’s face it. Pinterest is beautiful. The images that we are pinning make it so. However, content curation is not only about collecting beautiful, funny, interesting images. It is about collecting information for future use, reference, enjoyment, etc. Pinterest has put a pretty face onto a very important concept and one that we should examine deeper.[read more]

There is a ton of buzz out there right now suggesting that Content Marketing is as important (if not more important) as Search Engine Optimization for your website and ultimately your brand.  It is true that the more information you put out there, the more likely you will be to get more people looking at your website.  If...[read more]

William Amurgis, Director, Internal Communications, American Electric Power: "When I came to AEP in 2000, I helped push for more external news coverage. To me, the external news helps employees to better understand the external forces that affect internal decisions. It’s clear to me that our employees are much more informed as a result."[read more]